Over the last decade of SEO, we’ve seen remarkable change in how searchers perform queries and interact with results; in how engines crawl, index, and rank pages; and in how marketers effectively influence the engines to send them traffic.
But, in spite of these monumental shifts, a shocking amount of misinformation about the practice of SEO persists.
This book presents the wrongheaded ways of thinking that can damage your marketing efforts along with solid advice on how to avoid it.