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Alison Brunson
By Alison Brunson on May 15, 2019

Smart Spots: 3 Powerful Benefits of Video Marketing

Watch this week’s Smart Spot to learn three benefits of video marketing. 

Video marketing has many powerful benefits. Did you know that 90% of users retain a message when they watch a video, compared to only 10% when reading it in text? If you haven’t thought about adding video to your marketing efforts, you may want to consider it now. A survey from Wyzowl showed that 87% of people would like to see more video from brands in 2019.

Here are three benefits video can add to your marketing:

1. Video boosts conversion rates

According to HubSpot, including a video on a landing page can increase conversions by 80%. Video gives you the unique opportunity to show how your product or service works in a quick, easily digestible way. It also builds trust. Most users say that product videos help them in the decision process.

2. Google loves video

If you go to Google and you type in “how to bake a cake,” you might be surprised to find that website suggestions aren’t at the top of the page. They’re actually the fourth section on the search result page below written instructions, a “People also ask” section, and a YouTube video section. A video is 50 times more likely to appear on the first page of search results than a traditional web page, so if you’re looking to improve your SEO, video is a great option.

3. Video increases email open rates

Including video in your email and email subject lines can increase open rates by 19% and click-through rates of 200% to 300%. While you should embed videos directly in your emails, placing a thumbnail image of the video in your email will help boost your click-through rates. People will be interested in what you have to say and click-through to watch the video on your site. 

Of course there’s many more benefits to video marketing than the points made above. If you have any questions, don’t hesitate to reach out to Spot On.

Explainer Video Tip Sheet

Published by Alison Brunson May 15, 2019
Alison Brunson