Smart Spots: 5 Steps to Creating Your Content Development Strategy
Starting a content plan without first developing your strategy would be like heading out on a road trip without knowing your destination or how you plan to get there. It’s truly not a good idea.
This week, we're introducing our new video series, Smart Spots! Below you'll see a brief video of me sharing more about this topic. I'm also listing the steps needed to create your content strategy and a few tips on how to use them.
1. Define Your Goal
Decide what you are trying to accomplish with your campaign. Is your goal to educate prospects, or build brand awareness of your product or company?
2. Reach Your Target Audience
Research where your target audience gathers their information. Some folks are easy to reach on Linked In while others may love Facebook, Instagram or Twitter.
3. Perform a Content Audit
Determine what content you have available to use and what needs to be created. Know what the content is called, what it’s about and where to find it. Use analytics to determine which content types performs best with your audience.
4. Use a Marketing Automation Tool
Once your content is published, you’ll need to use a marketing automation tool to promote the content and nurture leads while they are going through their buyer’s journey.
5. Experiment with Content
Use different types of content options like eBooks, case studies and infographics to see which type is best to convey your message at different stages of your buyer’s journey. You can also use video or podcasts for your audience who prefers not to read.
If you haven't watched the video at the top of this blog yet, take a look for more information.
If you’d like to learn more about developing a content strategy or find out how to have one created for you, feel free to schedule a time to talk.