<img height="1" width="1" src="https://www.facebook.com/tr?id=405701309802882&amp;ev=PageView &amp;noscript=1">

Smart Spots

Inbound insight mailed directly to your inbox.

Alison Brunson

Alison Brunson
As Graphic Designer for Spot On, Alison creates visually engaging marketing materials for both print and web. She also assists in the website design process as she is HubSpot Design and Growth-Driven Design certified. Before Spot On, Alison was a graphic designer for EFNEP (Expanded Food and Nutrition Education Program) at the University of Georgia. She shares an office with her best friend, a Border Collie named Pickles.

Recent Posts

9 Considerations for the Best Landing Page Design

The main goal of any website should be to turn visitors into leads. The effectiveness of this process often comes down to the quality of a company’s landing page.

Unfortunately, there’s a common misunderstanding when it comes to the terminology and what comprises a landing page. Companies will often call any page on their site a landing page, but regular site pages don’t function as true landing pages, nor do they follow the critical format needed for lead conversion.

Read More

Smart Spots: 3 Powerful Benefits of Video Marketing

Watch this week’s Smart Spot to learn three benefits of video marketing. 

Read More

Smart Spots: Google Chrome's Inspect Element Tool

In this week’s Smart Spot, Alison shares how to use the Google Chrome Inspect Element tool.

Read More

Smart Spots: 10 Steps for Setting Up Thank You Pages in HubSpot

Watch this week’s Smart Spot for a step-by-step guide on setting up a thank you page in HubSpot.

Read More

Smart Spots: Saving Files for Web

Watch this week's Smart Spot to learn best practices for optimizing image files on your website.

Read More

Smart Spots: Website Performance Audit


We’re excited to announce our newest offering at Spot On, the Website Performance Audit.

Read More

Smart Spots: 5 Simple Steps to Setting Up a Smart CTA in HubSpot

In this Smart Spot we’ll show you how to set up a smart CTA in relation to list membership, with the instructions written out below, along with some bonus ideas for your own Healthcare SaaS Smart CTAs.

Read More

Smart Spots: Setting Up an Email in HubSpot

Watch this week’s Smart Spot for a step-by-step guide on setting up an email in HubSpot.

Read More

Smart Spots: 10 Steps for Setting Up Landing Pages in HubSpot

Watch this week's Smart Spot for a step-by-step guide on setting up a landing page in HubSpot, and read on for the play-by-play with some additional tips.

Read More

What is Responsive Design and Why Should You Use It?

Growing up in the 1990s/2000s, I used to watch TV shows where some of the characters had tiny computers they carried around with them. I always thought it was so cool that they could use these devices to talk face-to-face to each other yet be in completely different places! Little did I know that less than a decade later, smartphones–A.K.A. tiny computers that can do much more than just make FaceTime calls–would take the world by storm.

Read More

Everything Marketers Should Know About Web Development

After months of planning, designing, and strategizing your new website, it’s finally ready for development.

Whether working with an internal or external development team, it’s imperative that marketers know about the web development process to ensure it goes as smoothly and efficiently as possible. It’s also important to know how to properly communicate with your developer, since coding and technical terminology can often feel like a foreign language.

Read More

The 5 Key Roles Your Web Design Company Should Have

It’s true what they say: Teamwork makes the dream work. Every company’s success is dependent on its people, whether it’s your own team or an extension of your team, such as a web design company with a multifaceted group of hardworking creatives.

Read More

How to Efficiently Redesign Your Website in 6 Months

We live in a period of time where everything is available to us instantly. With the tap of a finger, we can order pizza, send an email, and post a photo we took seconds ago. In this digital age, we have some pretty high expectations when it comes down to time.

There are a few things in life that shouldn’t be rushed, however. Redesigning your website is one of them. Your website is your biggest marketing asset as well as the first impression your business gives. Therefore, creating a professional, helpful, and well-designed website is a must. As with most big commitments, the best results are often a product of the amount of time spent. Sure, you can have a website created for your business in as little as a month, but it’s not the same as having a perfectly tailored website.

Read More

How to Design the Perfect Website

There’s a lot of pressure in creating a website. It is by far the most important marketing asset in your "toolbox" because it is converting visitors into leads 24/7. As the face of your brand, you want it to be great.

Read More

Create an Engaging Website by Following These 7 Principles

When was your last "Aha!" moment? Ours was when we watched Dr. Susan Weinschenk’s 7 Principles that Make Your Website More Engaging video. Dr. Weinschenk makes some interesting and valid points about modern-day user experience. We just don’t browse the web like we used to. Nowadays we’re on a mission to find top-of-the-line information, products, and services.

However, with the amount of websites that are out there now, how do we ever make any decisions?

It’s simple, really. We look for the most engaging, well-designed websites.

Read More
Digital Marketing Strategy for Healthcare Software