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Erica Pierce

Erica Pierce
As Art Director for Spot On, Erica Pierce oversees all design activity for the Agency. She spends most of her time managing website projects, and is actively engaged throughout the entire process, from sitemap creation all the way to launch. Upon completion of her HubSpot certification in Growth Driven Design, Erica has been working to continuously improve client websites after launch, monitoring and tracking website data in order to optimize for best user experience. She shares her office with her four-legged “secretaries,” Olive and Val.

Recent Posts

Smart Spots: 10 Steps for Setting Up Landing Pages in HubSpot

We’ve all been there. You have a new offer you want to promote right away and need to gate it behind a form in order to generate leads. You quickly clone an existing landing page, change the text and then you’re done, right? Not quite. It may look fine on the front end, but there are a few crucial steps that can be easy to miss. While setting up a landing page in HubSpot is a pretty simple task, there is a process you should follow to ensure it’s fully optimized for the user and search engines alike.

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10 Crucial Blog Design Tips for B2B Companies

According to HubSpot, your blog is one of the four most important pages on your company’s website. If you’re implementing a proper website strategy and effective SEO, it’s also one of the first pages your visitors will see.

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5 Steps for Building an Effective Website Strategy

These days, almost every company down to the smaller mom-and-pop retailers understands that its website is important. For many of your potential customers, your website is your front door, display window, the face of your business, and the source of a crucial first impression. 

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6 Web Design Software Tools for a Successful Redesign

We’re living in the golden age of technology. Although we haven’t quite achieved the long-awaited flying car, software has enhanced every aspect of our personal and professional lives.

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Healthcare SaaS: How to Develop Website Content That Works for You

In the healthcare software industry - as in any other industry these days - it’s very likely that the first interaction your potential customers will have with your company will be via your website.

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6 Survival Tips for Your Website Strategy

Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when it comes to how a website should be designed and organized.

As the central point for all of your inbound efforts, your website should ultimately attract, convert, close and delight potential customers.

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Growth-Driven Design Retainers vs. Website Maintenance Packages

After launching a new website, many traditional agencies will suggest you purchase a web maintenance package. A maintenance package means the agency will handle your requested edits later on, so you don't have to make any changes yourself. This may sound like a nice deal, but in reality you will likely end up paying a monthly fee and getting little to nothing in return.

So what is a growth-driven design retainer and how does it differ from a maintenance package?

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A Website Redesign for STEM Curriculum Expert KnowAtom

Our client KnowAtom creates STEM curriculum that aims to engage students as real scientists and engineers in the classroom. The extensive materials they provide allow teachers to spend more time teaching students valuable problem-solving skills, and less time planning. KnowAtom has a proven track record of helping schools all over the U.S. increase test scores and proficiency, so it’s easy to see why they boast a notable 97% customer retention rate.

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Blog Design Breakdown

You’ve mastered the first step of inbound marketing: increasing web traffic by using great content and a mixture of SEO tactics. Since blogs are often the entrance point to a website for organic traffic, you need to ensure your blog design has the ability to engage and convert visitors. According to Google Analytics, in 2015 blogs had the highest bounce rate compared to all other website pages at 70-98%. So how can you convince readers to stay once on your blog once they’ve arrived, and how do you move them further along the inbound process?

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The Truth About Building Websites in 2016

You don’t have to be a web designer to realize that the nature of building websites has changed. This development goes beyond the look of websites and into their very function.

No longer are they digital business cards. Now websites are practically living, breathing, 24/7 representatives of your business.

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The Do's & Don'ts of Choosing a Website Design Vendor

Keeping track of all the ways a website design vendor's work will impact your business can be a daunting task, but choosing a mobile website design company should never be done without extensive research and consideration. There are countless ways a company that provides seemingly perfect graphic design services can achieve a sub-optimal or even negative impact on marketing strategy—inbound marketing strategies in particular. We'll discuss a few key things to look out for when making your selection. 

Canned solutions

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Steps to Choosing a Mobile Website Design Company

80% of mobile sites are not productive because the business owner neglects to use best practices when choosing a mobile website design company. Indeed, it's difficult to make an educated choice among providers without knowing the process and steps. Here's a few things to consider;

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How to Choose a Mobile Website Vendor

As far back as 2010, statistics showed that mobile phones got more use as data devices than they did for placing phone calls. And with the huge proliferation of both phones and tablets since then, those numbers only increased.

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Great Design is an Expectation

With each new year comes new goals and expectations. One resolution that I would hope all companies, both large and small, would have is to place a strong focus on the value of great design.design

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