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Erica Pierce

Erica Pierce
As Art Director for Spot On, Erica Pierce oversees all design activity for the Agency. She spends most of her time managing website projects, and is actively engaged throughout the entire process, from sitemap creation all the way to launch. Upon completion of her HubSpot certification in Growth Driven Design, Erica has been working to continuously improve client websites after launch, monitoring and tracking website data in order to optimize for best user experience. She shares her office with her four-legged “secretaries,” Olive and Val.

Recent Posts

6 Survival Tips for Your Website Strategy

Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when it comes to how a website should be designed and organized.

As the central point for all of your inbound efforts, your website should ultimately attract, convert, close and delight potential customers.

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Growth-Driven Design Retainers vs. Website Maintenance Packages

After launching a new website, many traditional agencies will suggest you purchase a web maintenance package. A maintenance package means the agency will handle your requested edits later on, so you don't have to make any changes yourself. This may sound like a nice deal, but in reality you will likely end up paying a monthly fee and getting little to nothing in return.

So what is a growth-driven design retainer and how does it differ from a maintenance package?

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Designing a Difference: A Website Redesign for STEM Curriculum Expert KnowAtom

Our client KnowAtom creates STEM curriculum that aims to engage students as real scientists and engineers in the classroom. The extensive materials they provide allow teachers to spend more time teaching students valuable problem-solving skills, and less time planning. KnowAtom has a proven track record of helping schools all over the U.S. increase test scores and proficiency, so it’s easy to see why they boast a notable 97% customer retention rate.

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Blog Design Breakdown

You’ve mastered the first step of inbound marketing: increasing web traffic by using great content and a mixture of SEO tactics. Since blogs are often the entrance point to a website for organic traffic, you need to ensure your blog design has the ability to engage and convert visitors. According to Google Analytics, in 2015 blogs had the highest bounce rate compared to all other website pages at 70-98%. So how can you convince readers to stay once on your blog once they’ve arrived, and how do you move them further along the inbound process?

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The Truth About Building Websites in 2016

You don’t have to be a web designer to realize that the nature of building websites has changed. This development goes beyond the look of websites and into their very function.

No longer are they digital business cards. Now websites are practically living, breathing, 24/7 representatives of your business.

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