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Erica Pierce

Erica Pierce

Recent Posts

Growth-Driven Design Retainers vs. Website Maintenance Packages

After launching a new website, many traditional agencies suggest you purchase a web maintenance package. A maintenance package will cover changes you’d like to make later so you don't have to work in your site's content management system. However, the reality is you usually end up paying a monthly fee and getting little to nothing in return.

So what is a growth-driven design retainer and how does it differ from a maintenance package?

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Designing a Difference: A Website Redesign for STEM Curriculum Expert KnowAtom

Our client KnowAtom creates STEM curriculum that aims to engage students as real scientists and engineers in the classroom. The extensive materials they provide allow teachers to spend more time teaching students valuable problem-solving skills, and less time planning. KnowAtom has a proven track record of helping schools all over the U.S. increase test scores and proficiency, so it’s easy to see why they boast a notable 97% customer retention rate.

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Blog Design Breakdown

You’ve mastered the first step of inbound marketing: increasing web traffic by using great content and a mixture of SEO tactics. Since blogs are often the entrance point to a website for organic traffic, you need to ensure your blog design has the ability to engage and convert visitors. According to Google Analytics, in 2015 blogs had the highest bounce rate compared to all other website pages at 70-98%. So how can you convince readers to stay once on your blog once they’ve arrived, and how do you move them further along the inbound process?

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The Truth About Building Websites in 2016

You don’t have to be a web designer to realize that the nature of building websites has changed. This development goes beyond the look of websites and into their very function.

No longer are they digital business cards. Now websites are practically living, breathing, 24/7 representatives of your business.

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The Do's & Don'ts of Choosing a Website Design Vendor

Keeping track of all the ways a website design vendor's work will impact your business can be a daunting task, but choosing a mobile website design company should never be done without extensive research and consideration. There are countless ways a company that provides seemingly perfect graphic design services can achieve a sub-optimal or even negative impact on marketing strategy—inbound marketing strategies in particular. We'll discuss a few key things to look out for when making your selection. 

Canned solutions

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