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Lauren Conners

Lauren Conners
As Account Coordinator, Lauren is responsible for ensuring that client's inbound marketing strategies are being executed each month. This includes social media content, optimizing and scheduling blog posts, creating email automation workflows, and communicating with clients. In addition, Lauren works on SEO for new website designs. She has several Hubspot certifications, including Inbound Marketing, Email Marketing, Software Marketing, and Content Marketing. Previous to Spot On, she gained experience with B2B and B2C companies, as well as agencies. She shares an office space with her sweet cat, Amelia.

Recent Posts

Why an Effective SEO Strategy is Crucial for Your Website

Lately, we’ve been sharing quite a bit about best practices when it comes to website design. From responsive design to building an effective website strategy, these articles have addressed questions and challenges specifically related to design and development.

While not exclusively a web design topic, search engine optimization (SEO) strategy isn’t something that companies should ignore, especially as it relates to a new website design.

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7 Marketing Tools We’re Thankful for This Year

Marketers often take for granted all of the tools and resources available to us, but the truth is, these tools really make our jobs easier and support us in producing better results than we could without them.

In the spirit of Thanksgiving this week, here are a few tools Spot On utilizes pretty frequently to ensure that our marketing for clients as well as our own agency is the best that it can be.

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13 Scary Marketing Mistakes to Avoid

It’s that time of year. Pumpkins, gourds, and Jack-o-lanterns are on many doorsteps. The air is becoming chilly and leaves are changing to vivid oranges, yellows, and reds.

Autumn is also the perfect season to evaluate your current digital marketing strategy and make any necessary changes as you start thinking about next year’s strategy.

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How to Utilize Topic Clusters in Your Content Marketing Strategy

While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned into pillar content. Discover how topic clusters can be used in your content marketing strategy. 

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How to Create an SEO Driven Content Strategy for Healthcare Tech

Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions. 

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