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Lauren Conners

Lauren Conners
As Account Coordinator, Lauren is responsible for ensuring that client's inbound marketing strategies are being executed each month. This includes social media content, optimizing and scheduling blog posts, creating email automation workflows, and communicating with clients. In addition, Lauren works on SEO for new website designs. She has several Hubspot certifications, including Inbound Marketing, Email Marketing, Software Marketing, and Content Marketing. Previous to Spot On, she gained experience with B2B and B2C companies, as well as agencies. She shares an office space with her sweet cat, Amelia.

Recent Posts

7 Tips for Your Company’s LinkedIn Strategy

A predecessor to Facebook, LinkedIn was launched in 2003 as a platform focused specifically on businesses and employment. Now, with over 500 million users, there’s no doubt that this is a popular network.

If you’re anything like me, you might not have jumped on the LinkedIn bandwagon right away. While I was in college, I decided to sign up because a professor claimed, “this is where you need to be to find a job”…and that was in 2010. Eight years later and it’s almost unheard of if you’re unable to find a prospect, employer, or co-worker on this popular network. And now, LinkedIn is so much more than networking for a job – if you’re not using it as part of your digital marketing strategy, you’re likely missing out.

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7 Things You Should Know About Facebook Marketing Strategy

Let’s take a quick trip down memory lane to 2004. You or may not remember that when Facebook was first created, its membership was limited to Harvard students. However, it wasn’t long before the network expanded to other schools and not long after that, almost anyone could join.

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5 SEO Tips for Healthcare Software Solutions

There’s so much that is encompassed in search engine optimization, or SEO. For a healthcare software solutions provider, you already know how important it is to get your products or services just right for your customers and potential customers. 

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Why You Can’t Hire One Marketer to Do All of Your Inbound Marketing

One question we hear fairly often when talking with prospects about inbound marketing is – Why can’t we hire one marketer in-house to do ALL of our inbound marketing? If you’ve ever wondered the same or questioned the need for working with a marketing agency – keep reading to discover why one person can’t do it all when it comes to inbound marketing.  

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What is Digital Marketing Strategy?

While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you want to accomplish in a given time period, which you then fill in with specific tactics and campaigns to reach your audience. 

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