Did you know that 80% of B2B lead generated on social media come from LinkedIn? In addition, video ads on LinkedIn were hitting a 30% view-through rate – which is pretty impressive considering that video ads can run as long as 30 minutes.
In this week’s Smart Spot, I share step-by-step how to set up blog posts in HubSpot using best practices.
Lately, we’ve been sharing quite a bit about best practices when it comes to website design. From responsive design to building an effective website strategy, these articles have addressed questions and challenges specifically related to design and development.
While not exclusively a web design topic, search engine optimization (SEO) strategy isn’t something that companies should ignore, especially as it relates to a new website design.
Marketers often take for granted all of the tools and resources available to us, but the truth is, these tools really make our jobs easier and support us in producing better results than we could without them.
In the spirit of Thanksgiving this week, here are a few tools Spot On utilizes pretty frequently to ensure that our marketing for clients as well as our own agency is the best that it can be.
It’s that time of year. Pumpkins, gourds, and Jack-o-lanterns are on many doorsteps. The air is becoming chilly and leaves are changing to vivid oranges, yellows, and reds.
Autumn is also the perfect season to evaluate your current digital marketing strategy and make any necessary changes as you start thinking about next year’s strategy.
While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned into pillar content. Discover how topic clusters can be used in your content marketing strategy.
Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions.
Were you one of 24,000 to attend INBOUND 2018 last week? An exciting time to learn from sessions, get inspired by keynote speakers, and network with fellow marketers, we highly recommend any HubSpot customer attend at least once.
Keeping pace with previous years, there were many exciting announcements for HubSpot users at this year’s conference, from HubSpot Video, to Slack integration, to call transcription and recording.
Is Twitter still relevant for your marketing strategy? Your answer may depend on whether or not you've ever had success with this network. More often times than not, many businesses feel directionless when it comes to tweeting, especially when it comes to whether or not posts are reaching their audience.
Let’s take a quick trip down memory lane to 2004. You or may not remember that when Facebook was first created, its membership was limited to Harvard students. However, it wasn’t long before the network expanded to other schools and not long after that, almost anyone could join.
There’s so much that is encompassed in search engine optimization, or SEO. For a healthcare software solutions provider, you already know how important it is to get your products or services just right for your customers and potential customers.
One question we hear fairly often when talking with prospects about inbound marketing is – Why can’t we hire one marketer in-house to do ALL of our inbound marketing? If you’ve ever wondered the same or questioned the need for working with a marketing agency – keep reading to discover why one person can’t do it all when it comes to inbound marketing.
While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you want to accomplish in a given time period, which you then fill in with specific tactics and campaigns to reach your audience.
The holidays are over and as we begin to settle into our regular work routines again, we’re looking forward to the new year ahead. As we reflect on the last year, there have been a number of shifts in marketing as well as in our business.
As marketers, we know that trends and technology are changing everyday. You can’t continue doing what’s always been done, even if it has worked in the past – before you know it, your method might become outdated.
Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?
For many active internet users, the global WannaCry ransomware attack thattookplace last month was the first time they'd ever heard of ransomware. We say it's better to know and be prepared for the worst than to be blindsided by a future attack.
The phrase "inbound marketing" places all of the emphasis on marketing. That's a shame because inbound methods are as much about sales as they are about marketing. In fact, you could say inbound is really all about the sales because closing the sale is the ideal result of the hard work we put into our marketing strategy.
Crafting buyer personas requires donning your psychic hat. Or, if you prefer, your intuitive hat. It's about getting inside the target market's minds in a very personal and intricate way.
Poodle skirts, men with short bangs and long hair, tight, skinny jeans with holes in the
knees (oops! Never mind. That ones' trending again...) all are examples of trends that come and go, and then come back again. But imagine if marketers didn't keep buyer personas aligned with the times?
Inbound marketing "best practices" involve data and analytics. Both words have a tendency to send marketing professionals into the doldrums of despair due to number intimidation.