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Lauren Conners

Lauren Conners
As Account Coordinator, Lauren is responsible for ensuring that client's inbound marketing strategies are being executed each month. This includes social media content, optimizing and scheduling blog posts, creating email automation workflows, and communicating with clients. In addition, Lauren works on SEO for new website designs. She has several Hubspot certifications, including Inbound Marketing, Email Marketing, Software Marketing, and Content Marketing. Previous to Spot On, she gained experience with B2B and B2C companies, as well as agencies. She shares an office space with her sweet cat, Amelia.

Recent Posts

Content Marketing Strategy is Changing – Are You Ready?

This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.

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3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?

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The 3 Best Go-To Resources for Tips on Cybersecurity

For many active internet users, the global WannaCry ransomware attack thattookplace last month was the first time they'd ever heard of ransomware. We say it's better to know and be prepared for the worst than to be blindsided by a future attack.

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How Sales Enablement Can Put Your Sales Team Ahead of the Curve

In the scholastic world, teachers have their pulse on students' performance by way of assignments, test results and overall points/grades. In the business world, we measure whether a sales team is working up to their potential by way of new conversions, completed sales and revenue.

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Inbound Is for Sales Too

The phrase "inbound marketing" places all of the emphasis on marketing. That's a shame because inbound methods are as much about sales as they are about marketing. In fact, you could say inbound is really all about the sales because closing the sale is the ideal result of the hard work we put into our marketing strategy.

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