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Lauren Conners

Lauren Conners
As Account Coordinator, Lauren is responsible for ensuring that client's inbound marketing strategies are being executed each month. This includes social media content, optimizing and scheduling blog posts, creating email automation workflows, and communicating with clients. In addition, Lauren works on SEO for new website designs. She has several Hubspot certifications, including Inbound Marketing, Email Marketing, Software Marketing, and Content Marketing. Previous to Spot On, she gained experience with B2B and B2C companies, as well as agencies. She shares an office space with her sweet cat, Amelia.

Recent Posts

12 Questions to Ask When Crafting Buyer Personas

Crafting buyer personas requires donning your psychic hat. Or, if you prefer, your intuitive hat. It's about getting inside the target market's minds in a very personal and intricate way.

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Are Your Buyer Personas Up-to-Date?

Poodle skirts, men with short bangs and long hair, tight, skinny jeans with holes in the
knees (oops! Never mind. That ones' trending again...) all are examples of trends that come and go, and then come back again. But imagine if marketers didn't keep buyer personas aligned with the times?

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Got Data? 6 Ways to Maximize HubSpot Analytics Results

Inbound marketing "best practices" involve data and analytics. Both words have a tendency to send marketing professionals into the doldrums of despair due to number intimidation.

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4 Rookie Marketing Mistakes SaaS Startups Make

Inbound marketing is like dating. Like any prospective date, before your customers can you trust what you have to offer, you must first build a relationship of trust. If you don't, it will cost you - literally.

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