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Lauren Conners

Lauren Conners
As Account Coordinator, Lauren is responsible for ensuring that client's inbound marketing strategies are being executed each month. This includes social media content, optimizing and scheduling blog posts, creating email automation workflows, and communicating with clients. In addition, Lauren works on SEO for new website designs. She has several Hubspot certifications, including Inbound Marketing, Email Marketing, Software Marketing, and Content Marketing. Previous to Spot On, she gained experience with B2B and B2C companies, as well as agencies. She shares an office space with her sweet cat, Amelia.

Recent Posts

LinkedIn Marketing Solutions: How Does Ad Targeting Work?

Did you know that 80% of B2B lead generated on social media come from LinkedIn? In addition, video ads on LinkedIn were hitting a 30% view-through rate – which is pretty impressive considering that video ads can run as long as 30 minutes.

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Smart Spots: Formatting a Blog Post in HubSpot

In this week’s Smart Spot, I share step-by-step how to set up blog posts in HubSpot using best practices.

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Why an Effective SEO Strategy is Crucial for Your Website

Lately, we’ve been sharing quite a bit about best practices when it comes to website design. From responsive design to building an effective website strategy, these articles have addressed questions and challenges specifically related to design and development.

While not exclusively a web design topic, search engine optimization (SEO) strategy isn’t something that companies should ignore, especially as it relates to a new website design.

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7 Marketing Tools We’re Thankful for This Year

Marketers often take for granted all of the tools and resources available to us, but the truth is, these tools really make our jobs easier and support us in producing better results than we could without them.

In the spirit of Thanksgiving this week, here are a few tools Spot On utilizes pretty frequently to ensure that our marketing for clients as well as our own agency is the best that it can be.

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13 Scary Marketing Mistakes to Avoid

It’s that time of year. Pumpkins, gourds, and Jack-o-lanterns are on many doorsteps. The air is becoming chilly and leaves are changing to vivid oranges, yellows, and reds.

Autumn is also the perfect season to evaluate your current digital marketing strategy and make any necessary changes as you start thinking about next year’s strategy.

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How to Utilize Topic Clusters in Your Content Marketing Strategy

While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned into pillar content. Discover how topic clusters can be used in your content marketing strategy. 

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How to Create an SEO Driven Content Strategy for Healthcare Tech

Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions. 

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What’s New with HubSpot? Recap from Inbound 2018

Were you one of 24,000 to attend INBOUND 2018 last week? An exciting time to learn from sessions, get inspired by keynote speakers, and network with fellow marketers, we highly recommend any HubSpot customer attend at least once.

Keeping pace with previous years, there were many exciting announcements for HubSpot users at this year’s conference, from HubSpot Video, to Slack integration, to call transcription and recording.

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12 Twitter Marketing Strategy Tips for Your Business

Is Twitter still relevant for your marketing strategy? Your answer may depend on whether or not you've ever had success with this network. More often times than not, many businesses feel directionless when it comes to tweeting, especially when it comes to whether or not posts are reaching their audience.

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7 Tips for Your Company’s LinkedIn Strategy

A predecessor to Facebook, LinkedIn was launched in 2003 as a platform focused specifically on businesses and employment. Now, with over 500 million users, there’s no doubt that this is a popular network.

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7 Things You Should Know About Facebook Marketing Strategy

Let’s take a quick trip down memory lane to 2004. You or may not remember that when Facebook was first created, its membership was limited to Harvard students. However, it wasn’t long before the network expanded to other schools and not long after that, almost anyone could join.

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5 SEO Tips for Healthcare Software Solutions

There’s so much that is encompassed in search engine optimization, or SEO. For a healthcare software solutions provider, you already know how important it is to get your products or services just right for your customers and potential customers. 

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Why You Can’t Hire One Marketer to Do All of Your Inbound Marketing

One question we hear fairly often when talking with prospects about inbound marketing is – Why can’t we hire one marketer in-house to do ALL of our inbound marketing? If you’ve ever wondered the same or questioned the need for working with a marketing agency – keep reading to discover why one person can’t do it all when it comes to inbound marketing.  

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What is Digital Marketing Strategy?

While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you want to accomplish in a given time period, which you then fill in with specific tactics and campaigns to reach your audience. 

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5 New Year’s Resolutions for Your 2018 Digital Marketing Strategy

The holidays are over and as we begin to settle into our regular work routines again, we’re looking forward to the new year ahead. As we reflect on the last year, there have been a number of shifts in marketing as well as in our business.

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Out with the Old, In with the New Social Media Trends

As marketers, we know that trends and technology are changing everyday. You can’t continue doing what’s always been done, even if it has worked in the past – before you know it, your method might become outdated. 

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10 Highlights from Inbound 2017

Last week, the Spot On team enjoyed Hubspot’s Inbound 2017 Conference. Along with attending breakout sessions, listening to inspiring keynote speakers, and networking, we enjoyed a new experience by staying in a houseboat rather than a traditional hotel.

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Content Marketing Strategy is Changing – Are You Ready?

This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.

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3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?

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The 3 Best Go-To Resources for Tips on Cybersecurity

For many active internet users, the global WannaCry ransomware attack thattookplace last month was the first time they'd ever heard of ransomware. We say it's better to know and be prepared for the worst than to be blindsided by a future attack.

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How Sales Enablement Can Put Your Sales Team Ahead of the Curve

In the scholastic world, teachers have their pulse on students' performance by way of assignments, test results and overall points/grades. In the business world, we measure whether a sales team is working up to their potential by way of new conversions, completed sales and revenue.

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Inbound Is for Sales Too

The phrase "inbound marketing" places all of the emphasis on marketing. That's a shame because inbound methods are as much about sales as they are about marketing. In fact, you could say inbound is really all about the sales because closing the sale is the ideal result of the hard work we put into our marketing strategy.

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12 Questions to Ask When Crafting Buyer Personas

Crafting buyer personas requires donning your psychic hat. Or, if you prefer, your intuitive hat. It's about getting inside the target market's minds in a very personal and intricate way.

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Are Your Buyer Personas Up-to-Date?

Poodle skirts, men with short bangs and long hair, tight, skinny jeans with holes in the
knees (oops! Never mind. That ones' trending again...) all are examples of trends that come and go, and then come back again. But imagine if marketers didn't keep buyer personas aligned with the times?

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Got Data? 6 Ways to Maximize HubSpot Analytics Results

Inbound marketing "best practices" involve data and analytics. Both words have a tendency to send marketing professionals into the doldrums of despair due to number intimidation.

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4 Rookie Marketing Mistakes SaaS Startups Make

Inbound marketing is like dating. Like any prospective date, before your customers can you trust what you have to offer, you must first build a relationship of trust. If you don't, it will cost you - literally.

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