<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=767288893438864&amp;ev=PageView&amp;noscript=1">

SPOT ON SAYS

Lisa Isbell

Lisa Isbell is an Inbound Marketing Strategist at Spot On LLC in Alabaster, AL. She has certifications in Inbound Marketing and Hubspot software.
Find me on:

Recent Posts

Use Healthcare CRM to Improve Relationships Patients & Providers

Posted by Lisa Isbell

Jan 22, 2017 2:00:00 PM

Most healthcare marketing blogs focus on the relationship between CRM systems and profit. There's nothing wrong with this. Even the most heartfelt and patient-centric healthcare providers require a profit in order to do their jobs.

While patient health is a top priority, healthy patient relationships should certainly be a close second because, in full-disclosure, we believe healthy relationships between patients and providers will, ultimately, yield higher profits.

Read More

Topics: Healthcare Marketing

Modern Healthcare Marketing: Leveraging Partnerships and Alliances

Posted by Lisa Isbell

Jan 15, 2017 11:30:00 AM

They say many hands make light work, and they often result in better work. This is why modern healthcare marketing should take advantage of partnerships and alliances that facilitate better physician-patient engagement and improve healthcare outcomes.

Read More

Topics: Healthcare Marketing

Top Benefits of Adopting a CRM System

Posted by Lisa Isbell

Jan 9, 2017 8:00:00 AM

Are you on the fence about adopting a CRM system? You're not alone. We've found that most of our small and medium-sized business clients hedged for some time before finally taking the plunge - and that hedging makes sense. While CRM systems are touted for their ability to make sales easier - and more profitable - many business owners are wary.

Read More

Topics: Sales Enablement

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Posted by Lisa Isbell

Dec 5, 2016 1:00:00 PM

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound marketing strategy doesn't yield the results you expected. It's tempting to feel like throwing in the towel or start anew. Don't give in to that temptation!

The work you've done so far is a wellspring of content from which you can tease, build upon and develop as you re-orient your sights.

Read More

Topics: Lead Generation, LinkedIn

Modern Healthcare Marketing Secrets for Increasing Patient Engagement

Posted by Lisa Isbell

Nov 25, 2016 9:00:00 AM

At the core of high-quality healthcare is high-quality human relationships. In order for sustainable listening, understanding, and healing to take place, patients have to trust their healthcare team. They may not need to love them - although that's certainly a major bonus - but they do need to trust that they're in the best of hands.

Read More

Topics: Healthcare Marketing

Take Your SaaS Show on the Road!

Posted by Lisa Isbell

Nov 21, 2016 2:21:38 PM

As software marketers, inbound marketing probably comes somewhat easier to you than it does to person-to-person oriented businesses. Digital technology, the online revolution, computers and gadgets - they are your preferred medium after all. Many of your customers, however, have the opposite experience.

Read More

Topics: Software Marketing

Educating Patients About Healthcare Coverage to Improve Customer Satisfaction

Posted by Lisa Isbell

Nov 9, 2016 8:00:00 AM

Recently, we posted a blog making a connection between healthcare marketing and billing efficiency. It began, "Imagine a world where where all patients paid their bills on time."

This post could just as easily begin, "Imagine a world where every patient understood their healthcare coverage."

Read More

Topics: Healthcare Marketing

Using Healthcare Marketing to Help Reduce Hospital Readmissions

Posted by Lisa Isbell

Nov 4, 2016 8:00:00 AM

What do healthcare marketing and reduced hospital readmissions have in common? Communication.

Read More

Topics: Healthcare Marketing

Marketing Strategies That Help Optimize Patient Care and Profit Flow

Posted by Lisa Isbell

Nov 1, 2016 8:00:00 AM

Your primary goal is to provide high-quality patient care, but you can't do that without making a profit. A profitable healthcare facility has the ability to better compensate dedicated staff, expand patient services and perhaps even provide sliding scale payment options for households struggling to make ends meet.

Read More

Topics: Healthcare Marketing

Are You Marketing Your Patient Portal?

Posted by Lisa Isbell

Oct 17, 2016 10:00:00 AM

Decrease your costs, increase your revenues and adopt patient portals.

This is the Meaningful Use mandate aimed at improving patient access, engagement and care—and it's working.

Read More

Topics: Healthcare Marketing

Subscribe to Spot On Says

getting a website without getting ripped off