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SPOT ON SAYS

Lisa Isbell

Lisa Isbell is an Inbound Marketing Strategist at Spot On LLC in Alabaster, AL. She has certifications in Inbound Marketing and Hubspot software.
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Recent Posts

Think Small, Dream Big for SaaS Success

Posted by Lisa Isbell

Oct 12, 2016 8:00:00 AM

Smartphones and tablets are everywhere. Statista.com says there are currently more than 2 billion smartphones being used around the world, and that number is expected to grow by another 500 million over the next two years.

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Topics: Software Marketing

Keep It Simple, SaaS Marketer

Posted by Lisa Isbell

Oct 7, 2016 8:00:00 AM

Inbound software marketing can feel overwhelming. It's like an all-you-can-eat buffet that never quits. There are so many things to keep track of: website design, keywords and phrases, blogging, social media posts, eBooks and whitepapers, offers and the campaigns used to promote them, email marketing, PPC ads... ad nauseam.

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Topics: Software Marketing

SaaS Marketing: Giving Word of Mouth a Nudge

Posted by Lisa Isbell

Oct 3, 2016 2:30:00 PM

When your software marketing life revolves around benchmarks, stats, A/B test results and analytics, you might forget that customers are people too. Digital marketing makes it easy to turn people into numbers, rejoicing when the numbers are up and re-strategizing when they take a dive.

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Topics: Software Marketing

Grow Your Audience With Lean, Scalable SaaS Marketing

Posted by Lisa Isbell

Sep 28, 2016 8:00:00 AM

Believe it or not, software marketing is not confusing. It's not overwhelming and it's very doable—even if you don't have a degree in marketing. The key is to stop looking at the whole big picture for a change.

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Topics: Software Marketing

Software or Service: What Should You Prioritize?

Posted by Lisa Isbell

Sep 14, 2016 8:00:00 AM

It's customers who take their business elsewhere. It's money that's simply gone. It's the percentage of SaaS subscribers that stops using the product.

It's churn, and sometimes there's nothing you can do about it.

Or is there?

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Topics: Software Marketing

Marketing Insight: How SaaS Marketing Is Different

Posted by Lisa Isbell

Sep 12, 2016 11:30:00 AM

How do you sell what cannot be seen?

That's the question everyone responsible for SaaS software marketing has to answer—and it's not always easy.

Selling SaaS offers a variety of challenges, not the least of which is its lack of a physical presence. It's always changing. Its moniker is strange. And then there is the fact that most consumers don't even know that a SaaS solution to their problem exists.

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Topics: Software Marketing

Insider Software Marketing Secrets: How to Develop a Solid Pay Per Click Strategy

Posted by Lisa Isbell

Aug 31, 2016 8:00:00 AM

Pay Per Click (PPC) campaigns are scary, especially when you consider the average small business owner pays between $9,000 and $10,000 per month for PPC ads.

Take a deep breath and pause for a moment while you soak that in.

That's about $100,000+ per year spent on ads that may or may not work. If they don't, it's $100K in software marketing funds you may as well have used to take your entire team on a Caribbean cruise.

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Topics: Software Marketing

Website Traffic that Sells Software: Quantity Versus Quality

Posted by Lisa Isbell

Aug 29, 2016 8:00:00 AM

It's so tempting to see those whopper visitor metrics and celebrate. And you should! Those numbers say that your software marketing techniques are paying off....to a point.

On the flip side of that coin, if your page visits are high but conversion rates seem pretty low (less than 1% to 3% of those whopping visits resulted in qualified leads), it means there is some more investigative and content work to do.

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Topics: Software Marketing

Get More Software Sales Using SMART Website Traffic and Lead Goals

Posted by Lisa Isbell

Aug 26, 2016 8:00:00 AM

Selling software, whether as a service or an innovative solution, is all about two things: website traffic and leads.

Without website traffic, you're unlikely to fill the top of your sales funnel with high-quality leads. Without leads, you're unlikely to sell a lot of software.

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Topics: Software Marketing

The Big Picture for Ranking a Website for Software Marketing

Posted by Lisa Isbell

Aug 24, 2016 8:00:00 AM

One of the most magical things about Claude Monet's works is that the closer you get, the less the paintings make sense. His painting technique was like the ultimate pre-cursor to pixels—using a series of short, splotch-like brush strokes that work together to comprise a completely coherent, integrated, and stunning picture.

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Topics: Software Marketing

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