Consumers have developed a new sophistication when it comes to processing marketing messages. They have the ability to fast-forward through commercials and block pop-up ads. Pay-per-click banners are merely minor distractions in their peripheral vision.
With the student population expected to reach 2.7 billion by 2035, schools are thriving and enrollments are at their highest.
One area that’s rapidly developing is the use of technology to deliver educational content. As an EdTech organization, you know the importance of using the latest technology.
Enhancing Your Inbound Marketing for B2B Software
If you’re responsible for marketing at a Software-as-a-Service (SaaS) company, you may not realize the potential that the inbound marketing methodology holds for your business. If you treat your inbound and content marketing strategies like a buffet, as tech business startups and developers sometimes do, you won’t get the power of marketing as an integrated process.
Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.