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Rebecca Graves

Rebecca Graves
Principal @thespotonagency, HubSpot Platinum Certified Agency Partner. Certified in Inbound Marketing, HubSpot Software and Contextual Marketing. HubSpot Accredited Trainer. Passionate about inbound marketing, rescue dogs and dog agility (and Diet Coke).
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Recent Posts

Healthcare SaaS: The Do's and Don'ts of Marketing Automation

Marketing automation is one of the latest industry buzzwords - but what does it really mean for your healthcare software business? In this article, we’ll take a look at the best uses of marketing automation - and what to avoid.

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Healthcare SaaS: How to Build a Winning Social Media Strategy

In the increasingly competitive environment of healthcare SaaS, making your brand stand out can be a serious headache. We’ve found that one of the most effective ways to help our healthcare software clients in areas like brand recognition and engagement, is a social media strategy. 

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4 Marketing Strategy Tips for Healthcare Software Companies

Software developed specifically for healthcare is an increasingly crowded market, dominated by heavyweights with huge marketing budgets. In this daunting industry, it can feel impossible to stand out from the rest. But with the right marketing strategy in place, even smaller healthcare software companies can attract their audience.

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How Technology Has Changed Education in the Last 15 Years

The Information Revolution of the 1990s set the stage for a new way of educating. By the year 2000, 95 percent of elementary and secondary classrooms had internet access. Chalkboards were replaced with interactive whiteboards. Schools added computer labs and created smart classrooms.

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How to Personalize Your Healthcare Marketing Strategy

Patients in 2018 are more empowered than ever before to make healthcare decisions. They conduct extensive research into healthcare providers before making a choice. They recommend providers to one another. They also feel quite comfortable switching providers: in fact, a study by the West Corporation found that 88% of patients would switch healthcare providers if not completely satisfied. 

So, how can you stand out from the crowd?

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