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SPOT ON SAYS

Rebecca Graves

Principal @thespotonagency, HubSpot Platinum Certified Agency Partner. Certified in Inbound Marketing, HubSpot Software and Contextual Marketing. HubSpot Accredited Trainer. Passionate about inbound marketing, rescue dogs and dog agility (and Diet Coke).
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Recent Posts

10 Savvy Inbound Marketing Tools for Small Businesses

Posted by Rebecca Graves

Mar 23, 2017 4:50:43 PM

Small businesses need every tool and trick they can get their hands on. You're working towards profitability in a highly-competitive world - and much of the time, your team isn't as big as the competition's.

Taking advantage of the best tools for inbound marketers allows small teams to play big - with an ROI to prove it.

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Topics: Inbound Marketing

6 Surprising Advantages of a CRM System

Posted by Rebecca Graves

Feb 21, 2017 9:00:00 AM

Saves time - Check!

Saves money - Check!

Minimizes work loads - Check!

Yeah, yeah - you've heard it before. A CRM system is the be-all-and-end-all of qualified lead generation and online marketing. But, will it pick up the dry cleaning? Because that's when you'll finally sign up, right?

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Topics: Qualified Lead Generation, Sales Enablement

4 Tips to Rev up Revenue at Your Organization

Posted by Rebecca Graves

Feb 16, 2017 9:00:00 AM

Feeling a bit dismayed about lagging sales stats? Don't let discouragement get the best of you.

Most likely, the right information isn't getting into the hands of your most qualified leads when they're most likely to spring into action.

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Topics: Qualified Lead Generation, Sales Enablement

Why You Need to Rethink CRM

Posted by Rebecca Graves

Feb 14, 2017 9:00:00 AM

Regardless of how much it's touted as "the next great solution," the idea of adopting a new system or way of doing business is almost always a turn off. Let's get real honest here, and admit that we're looking for an easy fix - not something that requires any significant learning curve, training time or instruction manuals.

In that way, we're just like our customers - wary of something new.

Perhaps that standard trend is the reason why so many companies avoid the CRM train. Sure, you want to save time in your sales process - but is paying a bunch of money - and spending a whole lotta energy - learning yet another system really going to do that? And, will that extra time and effort truly translate into a higher profit margin?

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Topics: Sales Enablement

What Do Your Patients Want From Your Brand?

Posted by Rebecca Graves

Feb 10, 2017 2:00:00 AM

There's a dearth of information available on how to develop your brand; you want to be unique, memorable, engaging, distinguished and associated with positive recognition. Those are certainly goals worth striving for.

However, healthcare marketing is doubly successful when brand development flips upside down. Instead of focusing on the effect you want your brand to have on others, direct intentions towards deciphering what others want from your brand.

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Topics: Healthcare Marketing

5 Benefits of Mobile Apps for Your Healthcare Practice

Posted by Rebecca Graves

Feb 1, 2017 9:00:00 AM

Modern healthcare marketing demands that you are just that - Modern. In the midst of the great SEO and inbound marketing strategies marketers employ, they must also keep up with the mobile era. Separate from texting and searching, consumers love their mobile phone apps.

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Topics: Healthcare Marketing

6 Ways CRM Helps Salespeople (Instead of Hindering Them)

Posted by Rebecca Graves

Jan 30, 2017 11:02:00 AM

How often have you chosen not to try something new due to fear of the learning curve? And yet, so many of the most important skills we acquire in life - walking, running, reading, driving - are the result of our willingness to try something new.

Why, is it then, that we hedge when it comes to implementing new tools that will help us do a better job? And more efficiently too!?

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Topics: Sales Enablement

5 Ways to Save Time in Your Sales Process

Posted by Rebecca Graves

Jan 13, 2017 2:00:00 PM

If you're a salesperson, you want to spend your work time selling. If you're a marketer, you want to spend your time creating the great content and images that bring the right leads to the sales department. Any moments spent in maintenance process - rather than direct selling or marketing process - detract from your success as well as the success of your company.

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Topics: Sales Enablement

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Posted by Rebecca Graves

Jan 11, 2017 3:00:00 PM

Historically, marketing emails were created - and sent - from the marketer's perspective. Sure, we valiantly attempted to figure out what our leads wanted to read, but the emails were still created and generated from the perspective of what we wanted to share about our products and services.

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Topics: Sales Enablement

Top Strategies for Optimizing Your Patient Portal

Posted by Rebecca Graves

Dec 29, 2016 8:00:00 AM

How much potential does your patient portal hold?

Is it a panacea for all things that stand in the way of profits, an elixir guaranteed to deliver ever-increasing efficiency as well as a steady stream of patients pouring through your doors? Or is it simply a mandated method of exhibiting meaningful use?

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Topics: Healthcare Marketing

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