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Rebecca Graves

Rebecca Graves
Principal @thespotonagency, HubSpot Platinum Certified Agency Partner. Certified in Inbound Marketing, HubSpot Software and Contextual Marketing. HubSpot Accredited Trainer. Passionate about inbound marketing, rescue dogs and dog agility (and Diet Coke).
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Recent Posts

How to Personalize Your Healthcare Marketing Strategy

Patients in 2018 are more empowered than ever before to make healthcare decisions. They conduct extensive research into healthcare providers before making a choice. They recommend providers to one another. They also feel quite comfortable switching providers: in fact, a study by the West Corporation found that 88% of patients would switch healthcare providers if not completely satisfied. 

So, how can you stand out from the crowd?

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Selling Educational Products: 5 Steps to Implementing Inbound Marketing

Consumers have developed a new sophistication when it comes to processing marketing messages. They have the ability to fast-forward through commercials and block pop-up ads. Pay-per-click banners are merely minor distractions in their peripheral vision.

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Inbound Presents Unique Challenges and Opportunities for EdTech Marketing

With the student population expected to reach 2.7 billion by 2035, schools are thriving and enrollments are at their highest.

One area that’s rapidly developing is the use of technology to deliver educational content. As an EdTech organization, you know the importance of using the latest technology.

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How to Improve Your Software Marketing Strategy

Enhancing Your Inbound Marketing for B2B Software

If you’re responsible for marketing at a Software-as-a-Service (SaaS) company, you may not realize the potential that the inbound marketing methodology holds for your business. If you treat your inbound and content marketing strategies like a buffet, as tech business startups and developers sometimes do, you won’t get the power of marketing as an integrated process.

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4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.

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