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Rebecca Graves

Rebecca Graves
Principal @thespotonagency, HubSpot Platinum Certified Agency Partner. Certified in Inbound Marketing, HubSpot Software and Contextual Marketing. HubSpot Accredited Trainer. Passionate about inbound marketing, rescue dogs and dog agility (and Diet Coke).
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Recent Posts

How Marketers Can Get the Most Mileage from Healthcare Content Marketing

Did you know your target market's attention span is shorter than that of a goldfish? Research from Microsoft Corporation found the average adult attention span in the year 2000 was 12-seconds, by 2013 it was only 8-seconds. Since goldfish have an attention span of about 9-seconds, they win!

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Healthcare Marketers: Do You Know the Key Performance Indicators That Measure the Success of Your Content?

The physicians and healthcare facilities you work to attract have specific methods for assessing patient health. The basics include things like pulse rate and blood pressure, and the way the blood sounds as it moves through the heart with each beat. They augment these basics with additional tests evaluating cholesterol and blood sugar, or vitamin/mineral concentrations indicating a potential deficiency or latent medical condition.

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The 5 Secrets Hackers Don't Want You to Know

Sometimes you have to enter the mind of a predator in order to gain a clearer understanding of your own vulnerabilities. If you've ever watched shows like "It Takes A Thief" or "To Catch a Predator" you know exactly what I'm getting at. After this week's most recent ransomeware attack headline it's not hard to see how easy it is to think of malware in the abstract.

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4 Types of Malware You Should Be Wary Of

Ransomware is just one kind of malware that can impact your business and customers. Malware is a blanket term used to refer to any of the several kinds of malicious software that go after your information, your privacy, and your control. If you want to protect yourself and your customers, it's important to know what they are, how they they work, and their differences.

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Using Wordpress in the Time of Ransomware

If you use Wordpress' platform to showcase your content then you know why it's anexcellent choice for businesses and bloggers alike. But did you know that the same features that make Wordpress one of the best CMS systems are also what make it vulnerable to attacks by ransomware hackers?
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