Did you know your target market's attention span is shorter than that of a goldfish? Research from Microsoft Corporation found the average adult attention span in the year 2000 was 12-seconds, by 2013 it was only 8-seconds. Since goldfish have an attention span of about 9-seconds, they win!
Healthcare Marketers: Do You Know the Key Performance Indicators That Measure the Success of Your Content?
The physicians and healthcare facilities you work to attract have specific methods for assessing patient health. The basics include things like pulse rate and blood pressure, and the way the blood sounds as it moves through the heart with each beat. They augment these basics with additional tests evaluating cholesterol and blood sugar, or vitamin/mineral concentrations indicating a potential deficiency or latent medical condition.
Sometimes you have to enter the mind of a predator in order to gain a clearer understanding of your own vulnerabilities. If you've ever watched shows like "It Takes A Thief" or "To Catch a Predator" you know exactly what I'm getting at. After this week's most recent ransomeware attack headline it's not hard to see how easy it is to think of malware in the abstract.
Ransomware is just one kind of malware that can impact your business and customers. Malware is a blanket term used to refer to any of the several kinds of malicious software that go after your information, your privacy, and your control. If you want to protect yourself and your customers, it's important to know what they are, how they they work, and their differences.