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Shari Shepard

Shari Shepard

Recent Posts

Healthcare IT Companies: Whether You're Big or Small, Inbound is for Everyone

It's easy to come to the conclusion that companies have different tactics for how they do business, manage their teams, and develop strategy based on their size and their revenue. Some companies, like Epic, openly acknowledge that they spend less time on their marketing strategy than others because they achieved "brandeur" and success early on.

Regardless of how successful or big or small your software company is, having a healthcare marketing strategy will take you much farther than having none at all. 

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Healthcare Marketers: Learn How This Healthcare Marketing Professional Is Staying Ahead of the Times

Last week for our podcast I had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the Senior Marketing Communications Specialist for Surgical Information Systems, a healthcare IT company serving mid-sized surgical centers from the city of Atlanta.

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3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?

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The 5 Secrets Hackers Don't Want You to Know

Sometimes you have to enter the mind of a predator in order to gain a clearer understanding of your own vulnerabilities. If you've ever watched shows like "It Takes A Thief" or "To Catch a Predator" you know exactly what I'm getting at. After this week's most recent ransomeware attack headline it's not hard to see how easy it is to think of malware in the abstract.

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7 Signs You've Been Infected By Malware

Getting infected with malware is like catching a cold. At first things seem a little off. But if you know your body well, you go straight for vitamin C at the first sign of trouble. Working on your machine is no different. It's easy to overlook small glitches and irregularities if they're not really impacting your work, but they're usually the first symptoms of a bigger problem.

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