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SPOT ON SAYS

Shari Shepard

Recent Posts

The 3 Best Go-To Resources for Tips on Cyber Security

Posted by Shari Shepard

Jun 16, 2017 2:00:00 PM

For many active internet users, the global WannaCry ransomware attack thattookplace last month was the first time they'd ever heard of ransomware. We say it's better to know and be prepared for the worst than to be blindsided by a future attack.

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Using Wordpress in the Time of Ransomware

Posted by Shari Shepard

Jun 13, 2017 9:00:00 AM

If you use Wordpress' platform to showcase your content then you know why it's anexcellent choice for businesses and bloggers alike. But did you know that the same features that make Wordpress one of the best CMS systems are also what make it vulnerable to attacks by ransomware hackers?

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It's Time to Bring Marketing and Sales Together

Posted by Shari Shepard

Jun 6, 2017 9:00:00 AM

It's all about synchronicity. In case you missed it, we launched our Perpetual Growth Podcast recently. For our first episode, we invited Rachael Plummer who works in the HubSpot Partner Program to talk to us about the benefits of marketing and sales alignment, and the pitfalls of not moving in that direction. 

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How Sales Enablement Can Put Your Sales Team Ahead of the Curve

Posted by Shari Shepard

May 25, 2017 9:00:00 AM

"Well, Mr. Fiddlesticks, the truth is - your son simply isn't working up to his full potential..."

In the scholastic world, teachers have their pulse on students' performance by way of assignments, test results and overall points/grades. In the business world, we measure whether a sales team is working up to their potential by way of new conversions, completed sales and revenue.

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Ransomware Threatens to Hold Your Information Hostage

Posted by Shari Shepard

May 19, 2017 9:00:00 AM

 

In light of recent unnerving events, corporations and individuals alike are scrambling to protect themselves from malicious software that could literally hold their information hostage.
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Getting Back to the Basics I: The 5 Rules of Inbound

Posted by Shari Shepard

May 10, 2017 3:17:29 PM

Yep. There's a lot of overlap in the land of inbound. We've loaded you with details about the buyer's journery, marketing funnels, buyer personas, and the inbound methodology. And now we're handing out rules, too! 

Have no fear.

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Inbound is for Sales Too!

Posted by Shari Shepard

May 9, 2017 9:00:00 AM

The phrase "inbound marketing" places all of the emphasis on marketing. That's a shame because inbound methods are as much about sales as they are about marketing. In fact, you could say inbound is really all about the sales because closing the sale is the ideal result of the hard work we put into our marketing strategy.

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Topics: Sales Enablement, Inbound Sales

The 15 Most Important Key Terms Every Inbound Marketer Should Know

Posted by Shari Shepard

Apr 26, 2017 12:15:00 PM

Even if you're already pretty savvy with the lingo of inbound, it never hurts to have a little refresher. You may even surprise yourself by learning something new! If you're a newbie, commit these terms to memory and you'll already be ahead of the curve.

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Topics: Inbound Marketing, Terminology

6 Examples of Great Content that Isn't Written

Posted by Shari Shepard

Apr 25, 2017 9:00:00 AM

Visual content is to marketing what non-verbal communication is to conversation. Psychology experts claim 55% of communication takes place via body language, 38% via tone of voice, and only 7% is attributed to the spoken word.

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12 Questions to Ask When Crafting Buyer Personas

Posted by Shari Shepard

Apr 20, 2017 9:00:00 AM

Crafting buyer personas requires donning your psychic hat. Or, if you prefer, your intuitive hat. It's about getting inside the target market's minds in a very personal and intricate way.

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Topics: Buyer Personas

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