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Susie Kelley

Susie Kelley
Susie serves as President/CEO of Spot On, a HubSpot Platinum Certified Agency Partner and is responsible for business development. Susie only works with prospects who are focused on growth. She assists them in determining their goals, pain points, timeline, and discovering challenges they may encounter prohibiting them from reaching their goals. This discovery information is then used to create an inbound strategy that will be a true return on their marketing investment. Susie is certified in Inbound, Inbound Sales, and Hubspot Sales & Sales Software. She is also Certified with YEXT, Wistia, and Linked Selling - allowing her to develop a true full-service inbound strategy. Previously Susie's background was in providing traditional marketing services for the cable industry. She currently works from her farm house (a work in progress renovation) under the supervision of her two dogs, Elvis (Cairn Terrier) and Lucy (Mini-Schnauzer).
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Recent Posts

A Look Back at INBOUND 2018: Insights on Predictive Analytics

So it’s been over three weeks since INBOUND, but I’m still pumped over the new technology and innovative strategy and tips I learned while there.

My approach to session choice was quite different this year. 2018 was my fifth year to attend INBOUND and I decided to shake it up and ran with topics completely out of the norm for me.

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5 Steps for Creating a Content Development Strategy for EdTech Companies

In an ideal world, EdTech would sell itself. You've worked hard to develop a product designed to help teachers and administrators do their best work. Everyone wants to help kids learn, so what more does anyone need to know?

A lot, actually. It's one thing to create innovative hardware, software, and services for educators; it's quite another to meet those educators where they are to show them exactly how your product can change their lives. 

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Why EdTech Companies Need a Social Media Content Strategy

No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.

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Healthcare SaaS: How to Align Your Marketing and Software Development Teams

There’s little doubt that building a SaaS business with closely aligned marketing and development is one of the secrets of success. This is especially the case in a complex industry like healthcare. Building a clear and consistent message, backed up by a product carefully designed to fit the needs of your niche; carefully communicating the value provided by the software, and understanding precisely how its value is delivered to the end user; describing the product in language that speaks to the customer - all this depends on close integration between product marketing and product development. 

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5 Things Educational Technology Organizations Need to Know About SEO

As an educational technology marketer, you know what a great effect technology can have on an industry.

Smartphones, media streaming, and telepresence robots have all been extremely disruptive to the EdTech industry. They have also greatly improved the user experience.

Search engine optimization is no different.

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