Spot On Blog - Digital Marketing Blog

Susie Kelley

Susie serves as President/CEO of Spot On, a HubSpot Platinum Certified Agency Partner and is responsible for business development. Susie only works with prospects who are focused on growth. She assists them in determining their goals, pain points, timeline, and discovering challenges they may encounter prohibiting them from reaching their goals. This discovery information is then used to create an inbound strategy that will be a true return on their marketing investment. Susie is certified in Inbound, Inbound Sales, and Hubspot Sales & Sales Software. She is also Certified with YEXT, Wistia, and Linked Selling - allowing her to develop a true full-service inbound strategy. Previously Susie's background was in providing traditional marketing services for the cable industry. She currently works from her farm house (a work in progress renovation) under the supervision of her two dogs, Elvis (Cairn Terrier) and Lucy (Mini-Schnauzer).

9 Signs Your SaaS Marketing Strategy Is in Trouble

4 Ways Healthcare SaaS Marketing is Completely Different

3 Ways a B2B SaaS Marketing Agency Can Help You Reach Healthcare Buyers

Healthcare Marketers: 5 Event Follow-Up Best Practices to Make the Most of Leads

Healthcare Marketing Strategies: Improving Website Lead Gen

5 Best Ways to Use Video Marketing for SaaS Companies

Healthcare Digital Marketing: 4 Common Ad Strategy Mistakes

6 SaaS Marketing Trends Software Marketers Can’t Ignore

4 B2B SaaS Marketing Mistakes - and How to Avoid Them

Digital Healthcare Marketing: Branding Must-Knows

10 SaaS Marketing Metrics that Boost ROI

8 Things to Look for in a Healthcare Digital Marketing Agency

10 Questions a Healthcare Software Marketing Agency Should Ask

Marketing for Healthcare Tech: How to Create a Pillar Page

6 Benefits of Working with a Healthcare Software Marketing Company

Digital Marketing for Healthcare Software: 8 Steps to Success

Why Digital Marketing for Healthcare Software Companies Is Essential

How to Measure Your Content Marketing ROI: 5 Important Metrics

Digital Marketer Spot On Acquires Smart Traffic Consulting

Setting a Healthcare SaaS Marketing Budget: What to Ask an Agency

Does Your Agency Grasp the SaaS Marketing Funnel for Healthcare?

Healthcare SaaS-based Marketing: Is Your Website a Roadblock?

Healthcare SaaS Product Marketing Strategy: How Pay-Per-Click Works

Creating SaaS Marketing Blogs for Healthcare Customers

SaaS Content Marketing in Healthcare: Why It’s So Effective

B2B SaaS Marketing to Healthcare Customers: Why SEO is Key to Success

How the Best SaaS Marketing Companies Reach Healthcare Customers

How Digital Strategies Are Transforming Healthcare Software Marketing

6 Questions to Ask When Selecting an Agency for SaaS Healthcare Marketing

Top 5 Healthcare Software Marketing Tips for 2021 and Beyond

5 Best Practices for SaaS Marketing for Healthcare

What is ROI in Marketing and How Do You Improve It?

How to Use the LinkedIn Algorithm to Your Company’s Advantage

The Benefits of Using LinkedIn Video Marketing

How to Use LinkedIn Analytics to Improve Your Marketing Strategy

How to Market Software to Healthcare Professionals

6 Inbound Marketing Best Practices for Your Website

Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush

What is Website Usability and How Can It Boost Sales?

Data-Driven Design: The Future of Website Design

Smart Spots: 8 Tips for How to Optimize Your LinkedIn Profile

12 Signs It’s Time for a New Website Design

Smart Spots: Spotlight on Healthcare Tech

How to Use LinkedIn Groups: 6 Benefits for B2B

7 Best Ways to Use LinkedIn for Business

Smart Spots: 5 Steps to Creating Your Content Development Strategy

10 Crucial Blog Design Tips for B2B Companies

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

4 Things You Should Know About 2019 Healthcare Technology Trends

5 Steps for Building an Effective Website Strategy

6 Web Design Software Tools for a Successful Redesign

Healthcare Software: How to Create a Content Marketing Calendar

Healthcare SaaS: How to Align Your Marketing and Software Development Teams

6 Survival Tips for Your Website Strategy

From HubSpot Sales LION to Lion Trainer

5 Step Process for LinkedIn Marketing Campaigns

10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Ways To Step Up Your Social Media Strategy

How Digital Presence Affects Local Search for Your Business

9 Ways Buyer Personas Define B2B Digital Marketing Strategy

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Out with the Old, In with the New Social Media Trends

Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Learn How One Healthcare Marketing Professional is Staying Ahead

How to Make a Human Connection When Marketing Healthcare Software

The 3 Most Responsive Channels For Healthcare IT Marketers

7 Signs You've Been Infected By Malware

How to Get Found Online - Top SEO Tips You Can Do Yourself

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4 Differences Between Legacy Salespeople and Inbound Salespeople

8 Mistakes Salespeople Have Been Making for Years

Back to the Basics: The 5 Rules of Inbound

Everything You Need to Know to Create Killer-Specific Buyer Personas

6 Examples of Great Content That Isn't Written

What's New in HubSpot CRM?

How Having Great Buyer Personas Will Help Your Business

Give Your Software Marketing the Game of Thrones Treatment

The 8 Best Blogs for SaaS Startups

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Customer Relationship Management Software: Context & Content