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SPOT ON SAYS

Susie Kelley

Recent Posts

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Posted by Susie Kelley

Jan 25, 2017 2:00:00 PM

Q&A sessions - via both content and personal interaction - are a powerful way for site visitors and qualified leads to get the information they need to make their next move. That makes sense, right?

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Topics: Lead Generation, LinkedIn

Customer Relationship Management Software: Context & Content

Posted by Susie Kelley

Jan 20, 2017 12:00:00 PM

Knock-knock. "Avon calling..."

Imagine the Avon Lady of yore's delight if she could spy on women in a household before knocking on their door. Perhaps Ms. Avon would notice one reading all she can on the art of perfectly shaped brows for the brow-less, or catch another one holding samples of fabric up to her face, trying to determine whether she is a "fall" or a "summer..."

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Topics: Sales Enablement

Inbound Marketing: Creating Messages That Resonate With Your LinkedIn Audience

Posted by Susie Kelley

Jan 18, 2017 10:30:00 AM

LinkedIn is a powerful tool in your inbound marketing strategy box - especially if you're a B2B marketer (80% of marketing leads for B2B companies are generated by LinkedIn, and it's used as the primary social media platform for 92% of B2B companies). As the name implies, however, LinkedIn is only as fruitful as the strength of the "links" you create.

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Topics: Lead Generation, LinkedIn

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Posted by Susie Kelley

Jan 6, 2017 9:32:00 AM

Everything about networking changed in 2004 when LinkedIn introduced Groups as a feature. Once Groups were brought online, liked-minded professionals had a new way to connect, demonstrate thought leadership and learn about their industries.

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Topics: Lead Generation, LinkedIn

Choosing the Right Partners for Modern Healthcare Marketing

Posted by Susie Kelley

Jan 4, 2017 8:00:00 AM

Welcome to the brave new world of healthcare.

It's filled with increased competition, cost control measures, and mandates and regulations coming down from government commissions. And then there are the patients, who are all over Facebook, Twitter, Instagram, and LinkedIn and increasingly involved in making their own healthcare decisions.

In this new, modern world, healthcare marketing has never been more important. And that's why you're probably looking for a partner.

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Topics: Healthcare Marketing

LinkedIn for Inbound Marketing: Identifying Prospects and Building Relationships

Posted by Susie Kelley

Dec 30, 2016 8:00:00 AM

What ever happened to the handshake?

At one time in the not-so-distant past, it was the quintessential act of introducing yourself to prospects. In one gesture, you could make a favorable first impression, establish trust, and position yourself as someone who can be relied on to deliver results. In other words, the handshake was the way to lay the foundation of a relationship that could last for years.

And if you combined a high-quality handshake with eye contact? Watch out.

Sadly, the handshake has gone the way of the landline phone, at least when it comes to identifying prospects and building relationships.

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Topics: Inbound Marketing, LinkedIn

Inbound Marketing: Are Your LinkedIn Prospects High Value?

Posted by Susie Kelley

Dec 22, 2016 8:00:00 AM

It could possibly be a panacea for all things sales. A virtual funnel that leads directly to pre-qualified prospects. An unprecedented platform allowing you to disseminate your marketing messages with strategic abandon. The most efficient and effective way to infiltrate inboxes.

It is, of course, LinkedIn.

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Topics: Inbound Marketing, LinkedIn

Boosting Patient Engagement With Healthcare CRM

Posted by Susie Kelley

Nov 30, 2016 10:47:41 AM

Healthcare marketing is faced with a dubious challenge. You're expected to boost customer satisfaction and increase profit margins while, at the same time, global healthcare costs are expected to more than double. Yikes!

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Topics: Healthcare Marketing

Healthcare Costs: LOS vs. Early Admissions Care. 3 Easy Ways to Improve Early Admissions Care for YOUR Patients!

Posted by Susie Kelley

Nov 23, 2016 8:00:00 AM

Anyone working in the healthcare industry is well-acquainted with the emphasis placed on two very important, cost-related entities: hospital readmission rates and patient length of stay (LOS). Above and beyond patient care and well-being, both have a significant effect on a healthcare facility's bottom line.

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Topics: Healthcare Marketing

Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

Posted by Susie Kelley

Nov 16, 2016 11:05:00 AM

How's your LinkedIn account working for you? Is it generating new leads? Are you engaging with other authoritative leaders in your field? Are you leading and/or contributing to conversations and content on a regular basis?

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Topics: Lead Generation, LinkedIn

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