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Susie Kelley

Susie Kelley
Susie serves as President/CEO of Spot On, a HubSpot Platinum Certified Agency Partner and is responsible for business development. Susie only works with prospects who are focused on growth. She assists them in determining their goals, pain points, timeline, and discovering challenges they may encounter prohibiting them from reaching their goals. This discovery information is then used to create an inbound strategy that will be a true return on their marketing investment. Susie is certified in Inbound, Inbound Sales, and Hubspot Sales & Sales Software. She is also Certified with YEXT, Wistia, and Linked Selling - allowing her to develop a true full-service inbound strategy. Previously Susie's background was in providing traditional marketing services for the cable industry. She currently works from her farm house (a work in progress renovation) under the supervision of her two dogs, Elvis (Cairn Terrier) and Lucy (Mini-Schnauzer).
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Recent Posts

What is SaaS Marketing? 4 Ways It's Completely Different

What is SaaS Marketing?

SaaS marketing is simply the process of marketing SaaS (software as a service) products - any software product that you use online rather than downloading onto your own machine. The SaaS market is booming - sales are expected to reach over $112.8 billion by next year, reports TechRadar - and as a result, SaaS marketing has become a school of marketing in its own right. 

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4 Things You Should Know About 2019 Healthcare Technology Trends

Healthcare is a notoriously conservative industry - no wonder, with lives literally on the line - but 2019 may be a tipping point for healthcare technology. New approaches - like telemedicine and virtual reality diagnostics - are becoming increasingly standard, and the global digital health market is predicted to reach $206 billion by 2020. 

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Healthcare Software: How to Create a Content Marketing Calendar

We’ve written before about how important a content marketing strategy is for healthcare software companies: it helps generate leadssave money, and keep your target customers engaged throughout the long healthcare sales cycle.  

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A Look Back at INBOUND 2018: Insights on Predictive Analytics

So it’s been over three weeks since INBOUND, but I’m still pumped over the new technology and innovative strategy and tips I learned while there.

My approach to session choice was quite different this year. 2018 was my fifth year to attend INBOUND and I decided to shake it up and ran with topics completely out of the norm for me.

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5 Steps for Creating a Content Development Strategy for EdTech Companies

In an ideal world, EdTech would sell itself. You've worked hard to develop a product designed to help teachers and administrators do their best work. Everyone wants to help kids learn, so what more does anyone need to know?

A lot, actually. It's one thing to create innovative hardware, software, and services for educators; it's quite another to meet those educators where they are to show them exactly how your product can change their lives. 

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