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Susie Kelley

Susie Kelley
Susie serves as President/CEO of Spot On, a HubSpot Platinum Certified Agency Partner and is responsible for business development. Susie only works with prospects who are focused on growth. She assists them in determining their goals, pain points, timeline, and discovering challenges they may encounter prohibiting them from reaching their goals. This discovery information is then used to create an inbound strategy that will be a true return on their marketing investment. Susie is certified in Inbound, Inbound Sales, and Hubspot Sales & Sales Software. She is also Certified with YEXT, Wistia, and Linked Selling - allowing her to develop a true full-service inbound strategy. Previously Susie's background was in providing traditional marketing services for the cable industry. She currently works from her farm house (a work in progress renovation) under the supervision of her two dogs, Elvis (Cairn Terrier) and Lucy (Mini-Schnauzer).
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Recent Posts

5 Things Educational Technology Organizations Need to Know About SEO

As an educational technology marketer, you know what a great effect technology can have on an industry.

Smartphones, media streaming, and telepresence robots have all been extremely disruptive to the EdTech industry. They have also greatly improved the user experience.

Search engine optimization is no different.

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8 Ways Educational Technology Companies Can Generate Leads

Consumers search the internet with questions. Supply the best answers in the best way, and traffic will flow to your website. Each visit is a possible lead. It’s simple and complex all at once. To develop a relationship and convert casual browsers into qualified leads, you need to offer timely and relevant information and encourage engagement with your content. Your goal should be to meet the needs of prospects at each point along the buying journey. If you do this well, visitors to your site will reward you by supplying their contact information.

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Pros & Cons of Education Technology

Adding technology to the classroom has been one of the biggest and most beneficial changes to education that we’ve seen over the last few years. Not only has technology changed how teachers interact with their students, but also how they communicate with other teachers, policymakers, and parents.

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5 Education Technology Solutions We Love

Learning no longer happens only in the classroom and educators no longer solely use textbooks. Thanks to innovative solutions in education technology, learning can happen anywhere at any time and educators have more opportunities than ever to improve the education experience. Modern day technology has transported education into a new world through everything from web-based training (WBT) to Computer-Based Instruction (CBI) and Virtual Learning Environments (VLE). 

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3 Trends in Educational Technology That Affect Your Marketing Strategy

Technology is continually transforming the classroom, and in this era of hyper-connectivity, the trends in edtech are raising new concerns among educators. Your marketing efforts must go beyond highlighting the features and benefits of your products. The buyers and users of new educational technology need information, solid data, training and support if they are to change methods, and embrace innovation. 

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