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Susie Kelley

Susie Kelley
Susie serves as President/CEO of Spot On, a HubSpot Platinum Certified Agency Partner and is responsible for business development. Susie only works with prospects who are focused on growth. She assists them in determining their goals, pain points, timeline, and discovering challenges they may encounter prohibiting them from reaching their goals. This discovery information is then used to create an inbound strategy that will be a true return on their marketing investment. Susie is certified in Inbound, Inbound Sales, and Hubspot Sales & Sales Software. She is also Certified with YEXT, Wistia, and Linked Selling - allowing her to develop a true full-service inbound strategy. Previously Susie's background was in providing traditional marketing services for the cable industry. She currently works from her farm house (a work in progress renovation) under the supervision of her two dogs, Elvis (Cairn Terrier) and Lucy (Mini-Schnauzer).
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Recent Posts

Pros & Cons of Technology in Education

Adding technology to the classroom has been one of the biggest and most beneficial changes to education that we’ve seen over the last few years. Not only has technology changed how teachers interact with their students, but also how they communicate with other teachers, policymakers, and parents.

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5 Education Technology Solutions We Love

Learning no longer happens only in the classroom and educators no longer solely use textbooks. Thanks to innovative solutions in education technology, learning can happen anywhere at any time and educators have more opportunities than ever to improve the education experience. Modern day technology has transported education into a new world through everything from web-based training (WBT) to Computer-Based Instruction (CBI) and Virtual Learning Environments (VLE). 

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3 Trends in Educational Technology That Affect Your Marketing Strategy

Technology is continually transforming the classroom, and in this era of hyper-connectivity, the trends in EdTech are raising new concerns among educators. Your marketing efforts must go beyond highlighting the features and benefits of your products. The buyers and users of new educational technology need information, solid data, training and support if they are to change methods, and embrace innovation. 

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7 Digital Marketing Tips for Education Technology Companies

As an organization seeking to reach a unique audience with a niche product or service, we know it isn’t simple to attract the right leads or - if you do – converting them is another story.

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From HubSpot Sales LION to Lion Trainer

Pivoting the Inbound Sales Process to Inbound Sales Training for Clients 
 
Spot On was built on a fallacy. For the past five years all of us at Spot On, a digital strategy growth agency , believed that implementing inbound marketing meant that outbound sales or cold calling were no longer needed. Last month, I learned just how wrong I was during the HubSpot Pipeline Generation Bootcamp, taught by Dan Tyre.
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