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Susie Kelley

Susie Kelley
Susie serves as President/CEO of Spot On, a HubSpot Platinum Certified Agency Partner and is responsible for business development. Susie only works with prospects who are focused on growth. She assists them in determining their goals, pain points, timeline, and discovering challenges they may encounter prohibiting them from reaching their goals. This discovery information is then used to create an inbound strategy that will be a true return on their marketing investment. Susie is certified in Inbound, Inbound Sales, and Hubspot Sales & Sales Software. She is also Certified with YEXT, Wistia, and Linked Selling - allowing her to develop a true full-service inbound strategy. Previously Susie's background was in providing traditional marketing services for the cable industry. She currently works from her farm house (a work in progress renovation) under the supervision of her two dogs, Elvis (Cairn Terrier) and Lucy (Mini-Schnauzer).
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Recent Posts

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

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Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Today, one of the biggest challenges for healthcare providers is to find an effective way to attract patients.

Fortunately, more healthcare marketing managers are becoming aware that inbound marketing may help them encourage patient engagement and nurture relationships.

But, what is inbound marketing?

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Healthcare Marketers: Learn How This Healthcare Marketing Professional is Staying Ahead of the Times

Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the Senior Marketing Communications Specialist for Surgical Information Systems, a healthcare IT company serving mid-sized surgical centers from the city of Atlanta.

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How to Make a Human Connection When Marketing Your Software

Human interaction is irrelevant during the creation and programming of a new software product. Sure, water cooler chat involves relationships, but you're not out there mingling with the population at large.

It's a very different story once you're ready to launch and sell your product, and if you don't give the power to the people, healthcare software marketing attempts will fall very, very shy of intended projections.

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The 3 Most Responsive Channels For Healthcare IT Marketers

Successful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff first-page Google results are made of.

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