How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.
Today, one of the biggest challenges for healthcare providers is to find an effective way to attract patients.
Fortunately, more healthcare marketing managers are becoming aware that inbound marketing may help them encourage patient engagement and nurture relationships.
But, what is inbound marketing?
Healthcare Marketers: Learn How This Healthcare Marketing Professional is Staying Ahead of the Times
Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the Senior Marketing Communications Specialist for Surgical Information Systems, a healthcare IT company serving mid-sized surgical centers from the city of Atlanta.
Human interaction is irrelevant during the creation and programming of a new software product. Sure, water cooler chat involves relationships, but you're not out there mingling with the population at large.
It's a very different story once you're ready to launch and sell your product, and if you don't give the power to the people, healthcare software marketing attempts will fall very, very shy of intended projections.
Successful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff first-page Google results are made of.