You know your prospects with precision. You've identified them, found them on LinkedIn, and populated a database with their information.
You know your company's value proposition inside and out. You've crafted authentic, personalized messages for your prospects that will inform and educate them, make their lives easier, and drive them to your website.
Now where do you deliver the messages?
It's time to build a LinkedIn group that is aligned with your marketing personas.
LinkedIn groups have become perhaps the most powerful tool in executing an effective inbound marketing strategy. In fact, there is a good chance that your competitors already have their own LinkedIn groups and are using them to connect with your prospects in meaningful ways – ways that convert the prospects into customers.
But it's not too late for you. You can create a group that attracts your prospects as members.
Here's what you need to do:
The more you give to your LinkedIn group, the more it will give you in return in the form of prospects who are likely to convert to customers. Remember, your LinkedIn group is a key component of your inbound marketing strategy, so use it as a lead generator.
You don't always have to be selling – you can and should use the group to provide job leads and referrals and share valuable information that isn't directly related to your company. But you should definitely always be using your LinkedIn group as a lead generator. And that starts with providing strategic messages on a regular basis – like water on a stone.
If you follow these steps, your inbound marketing strategy will be effective and deliver high-quality prospects over long periods of time.
image credit: Miss Ty / Shutterstock.com
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