Let’s face it. Marketing is fun. We get all of the shiny new toys (Facebook, Instagram, Snapchat, HubSpot) and usually just start slinging stuff out there immediately. Why? Because we want to get there first! We see businesses having success with it and we want to be one of the cool kids that can say “Look at what I did!”
But before you run out and start posting stories on Facebook, or buying ads on Google, spend a little time thinking about the WHY behind what you’re doing.
Over the past seven years, I have had the opportunity to work with Hubspot customers and partners in a number of different ways. In my previous role, I was focused on helping partners develop strategies for lead generation and customer acquisition for their clients using the Hubspot platform. I am now currently in a role where I help partners determine and formulate go-to market strategies, and help them to evaluate their clients and prospects need for Hubspot's growthstack platform.
Rebecca is one of our intrepid founders and the partner in charge of “client happiness,” a task she adores, in part for the challenge it brings every day. She began her career in the printing world but happily shifted to online marketing, meeting the industry’s ebb and flow and satisfying her inner geek. She’s our in-house problem-solver and our perspective-shifter, able to see the forest and the trees to guide our clients expertly toward their goals.