eBook: How to Build a Standout SaaS Marketing Strategy

Discover how to reach the right audience in a crowded market.

The SaaS industry is booming — it’s also a highly unique ecosystem. Your marketing approach needs to be just as specialized. A digital marketing plan based on a carefully crafted strategy, proven techniques, solid metrics, and industry best practices can connect you with the right audience. But it can be hard to know how to get started. We created this guide based on our industry experience guiding SaaS clients like you to success.

This eBook is perfect if you want to learn:

The role of AI in SaaS marketing
New SaaS pricing strategies and payment models
Crucial marketing mistakes to avoid

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eBook: How to Build a Standout SaaS Marketing Strategy

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What’s Inside

Our guide explores current trends and reveals time-tested techniques for reaching your target market, including:

How to understand the buyer’s journey
How to define your content core
Which marketing metrics matter most
How to reduce customer churn

Download this step-by-step guide to learn how SaaS marketing is different — and which strategies produce real results.

You’d never build a house without a blueprint. To build a solid SaaS marketing strategy, you’ll save yourself both time and money by laying out your plan first.

Chapter 2: Building a Solid SaaS Marketing Strategy

Chapter 1: How is SaaS Marketing Different?

Leveraging the power of data can help you craft a solid marketing strategy, pivot as necessary and, ultimately, send your marketing ROI skyrocketing. But first, you’ll want to be sure you’ve got a firm grasp of SaaS marketing trends.

Chapter 2: Building a Solid SaaS Marketing Strategy

You’d never build a house without a blueprint. To build a solid SaaS marketing strategy, you’ll save yourself both time and money by laying out your plan first.

Chapter 3: Best SaaS Marketing Methods

As we’ve established, content is a core feature of digital marketing, and SaaS marketing is no exception. That’s because it draws customers in, builds trust, and guides them toward buying your service. In fact, educational content generates 14% more organic traffic compared to PR-focused blogs (e.g., company news, product launches).

Chapter 4: SaaS Marketing Metrics Companies Should Track

Metrics are always important, but especially so in SaaS marketing because of the difference between SaaS and traditional sales. Many SaaS marketers decide to measure everything. But this can be a dangerous instinct: measuring everything can lead to “analysis paralysis” — and the world of SaaS moves fast.

Chapter 5: SaaS Marketing Tools & Best Practices

With a firm grasp on your strategy, methods, and metrics, you’ll want to make sure that you have the resources you need to execute SaaS marketing effectively. Is your toolbox stocked up?

Chapter 6: Working with a SaaS Marketing Agency

Selecting a SaaS marketing agency can save you time and expedite results. Look for an agency that specializes in helping SaaS businesses. They should be able to deliver an improved website design and support for marketing campaigns so you can generate more leads.