Evaluating current statistics connecting headlines and SEO punch, you'd think a catchy headline is all you need to increase medical website marketing numbers. For example, MOZ cites that 80% of readers never make it past headlines and that if a headline resonates with a reader, it can increase website traffic by 500%.
However, highly touted tips for creating "good" or "catchy" headlines don't often jive with the sensitive, serious, and often scary subjects that bring prospective clients and patients to healthcare-oriented websites.
Therefore, our medical friends, you have to find that delicate balance between using headlines to generate interest and scan-ability without offending or skimming too shallowly over topics deserving of more serious, in-depth coverage.
It's sort of like walking a tightrope, creating SEO-savvy headlines that cut to the heart of matters while still inspiring a sense of connection and engagement – around topics that may involve undesirable medical conditions, diseases, and death. See what we mean about a tightrope walk?
Inbound marketing is the ticket to an easier tightrope walk from Point A to Point B, with Point A being first contact and Point B being the conversion of a new patient or client. There's still a lot of walking to do after Point B, but getting across that first stretch is key.
Here is how you can use both keywords and headlines – centered around the information customers and patients are searching for online – so you can lead them on an enlightening journey right to your waiting rooms or front desk.
Small to medium-sized medical practices have an advantage, being able to create highly-customized videos and social media content that fosters direct connections between patients and their prospective (or current) healthcare providers.
When you repeatedly practice this tightrope walk, paying careful attention to what works and what doesn't, medical website marketing becomes a graceful, balanced affair. You'll succeed at providing unique content to those who need it, in the doses that are most palatable to them, resulting in qualified leads.
Get the latest and greatest posts sent straight to your inbox.