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eBook: Healthcare SaaS Marketing - The Ultimate Guide

Learn how to implement marketing best practices in the rapidly growing and changing healthcare SaaS industry.

The Software-as-a-Service (SaaS) market is expected to exceed $305 billion by 2026. The healthcare industry makes up a large part of this growth. Innovations in electronic health records, telehealth services, and other technologies are creating new opportunities and spurring growth in this market.

Taking a strategic approach to digital marketing can help you to attract high-quality prospects and stand out as a preferred healthcare vendor in a competitive market. But a successful approach requires choosing an integrated digital marketing strategy and implementing best practices for the short term while remaining open to long-term opportunities.

Our guide can show you how to develop and implement your SaaS healthcare marketing strategy, including: 

  • What is involved in an integrated digital marketing approach
  • How to apply best practices and strategies for SaaS marketing for healthcare
  • Why SaaS content marketing is so effective
  • What to look for when hiring a healthcare digital marketing agency
  • Where the healthcare enterprise SaaS market is heading
Take advantage of this rapidly growing industry — download our guide to start marketing your healthcare SaaS company today. 
The Ultimate Guide to SaaS Marketing for Healthcare eBook

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What’s Inside

Our guide can show you: 

  • The elements of an integrated digital marketing strategy 
  • How to assess the effectiveness of your content, website, and paid ads 
  • The best practices for healthcare SaaS marketing on various channels 
  • How to vet possible marketing partners and ensure industry expertise 
  • The recent evolutions in healthcare SaaS marketing 

Become a standout in the field—download our guide today to elevate your marketing strategy. 

SAAS Marketing for Healthcare

Table of Contents

Profitability for SaaS companies is tied to customer retention as much as it is to acquisition — your marketing strategy must address existing customers while reaching new leads. Moreover, SaaS retention is tied to how useful your software is to your customers, so a significant portion of your marketing budget should be spent on product training, customer engagement, and community engagement.

Chapter 4: Choosing the Right Path to Execute Healthcare Software Marketing Strategy

Chapter 1: An Intro to SaaS Marketing for Healthcare

The Software-as-a-Service (SaaS) market is expected to surpass $300 billion by 2026. Healthcare Innovation is continuing rapidly, and the widespread adoption and continued demand for iterations of electronic health records and telehealth services present tremendous opportunities for healthcare SaaS companies. Learn how your company can be part of this growth. 

Chapter 2: Readying Your SaaS Healthcare Marketing Strategy

It’s all in the approach. When developing your integrated digital marketing strategy, you'll need to know how each channel will reach prospects in different ways. Find out how to assess whether you are optimizing reach and engagement across each channel and learn best practices for expanding your influence. 

Chapter 3: Developing an Integrated Marketing Approach

It’s a simple equation: More website traffic = more healthcare leads = more conversions! Begin with examining how your company can be found by search engines, such as Google, more readily. Having the right SEO strategy is integral to being seen. We’ll show you how SEO helps your website stand out amongst even the toughest competitors. 

Chapter 4: Choosing the Right Path to Execute Healthcare Software Marketing Strategy 

Find your perfect fit. Should you hire an in-house team, find an agency, or recruit freelancers to support your marketing efforts? Examining your needs and circumstance will often shape the best path. Still speed isn’t your only consideration. Read on to find out how to map out some other important considerations. 

Chapter 5: Choosing the Right SaaS Marketing Agency

Do you know about the 4 Cs: content, case studies, customer understanding and comprehensive mind-set? Once you have narrowed the field among agencies, you’ll need to choose the best one. Here are four common characteristics that the best agencies have in common. 

Chapter 6: Future of SaaS Healthcare Marketing 

What you do today will pave the way for business tomorrow, so knowing what’s coming can help you be ready for success. We look at the eight major ways the healthcare SaaS market is evolving and provide an industry outlook that will help inform your marketing strategy and messaging.