If you want your business to be more immersed in inbound marketing – the proven tactic for netting you qualified leads online – you may find that the commitment of time and resources it takes to create a good campaign takes away from your core competencies.
For creative services companies, getting and converting those leads is their core competency.
Like a traditional ad agency, a web design agency works with you as a consultant and a service provider. Only instead of TV commercials or newspaper ads, today’s creative services company aims toward the Internet – where shoppers spend most of their time – and integrates traditional methods like print where appropriate.
The foundation of inbound marketing is the content that represents your company. Whether B2B or B2C, today’s businesses must attract local business SEO in a way that doesn’t come off as a sales pitch.
Writing. Blogs, white papers, reports, eBooks and interviews all represent content that builds your company’s credibility. The best content gets shared and even reported upon – take as inspiration the story of Rodon Group, a U.S. parts manufacturer that addressed the problem of customers outsourcing work to China by publishing a short eBook, “Top 10 Critical Reasons to Bring Your Plastic Injection Molding Back to the U.S.” Though that doesn’t sound like an exciting title, the book itself was highly thought-provoking and a viral hit with its audience, even earning Rodon Group a visit from President Obama in 2012.
That’s the power of good writing – and it’s one way a creative services company can bring value to your business. Between your expertise in the subject matter, and your agency’s skill with content development, you may find a new audience receptive to your message.
Design. More than just picking out pictures and fonts, good design work establishes an identity aimed at your target audience. Graphic design services can incorporate establishing a color palette, creating original photos and illustrations, determining the ideal layout and navigation that guides visitors to your landing page. Then the agency works with you to integrate those designs into a complete campaign that accommodates the different media – website, social pages, mobile, print and more.
“It’s not about creating things that look pretty and appeal to judges at awards shows", says HubSpot about design services. “It's about developing creative that has a purpose: to provide your potential customers with the information they need to take the next step along the path toward a sale.”
Branding. Still using a logo from the 1980s? Even the biggest names in business update their logos to keep up with the times. The design services of a web creative agency assess not just your logo but all of your assets, and develops a strategy to determine the best media for communicating your message.
Creative helps conversion
By identifying the most likely prospects for your company … attracting those people with great content and branding … then systematically converting the best leads into customers, you and your creative services agency make the most of the vast potential of inbound marketing to fulfill your sales goals and grow your business.