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Resource Library

Our resource library includes content on everything from digital marketing to website strategy. Below you’ll find ebooks, tip sheets, webinars, and more.

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  • Content Marketing
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  • Website Design
Digital Marketing Strategy
Choosing a Digital Marketing Agency: Questions You Should Be Asked
Looking for a digital marketing agency? The questions asked of you by prospective firms can be just as important as the questions you ask them.
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Digital Marketing Strategy
Your Guide to Digital Marketing Terms
We’ve put together a guide to digital marketing terms to help you get a hang of the jargon used by marketers and web designers.
Download Now
Content Marketing
Pillar Pages: The New Content Marketing Strategy
Learn how this tool will help you approach content the way modern search should be used.
Watch Now
Website Design
10 Steps for Setting Up Thank You Pages in HubSpot
Watch this Smart Spot to learn how to set up thank you pages in HubSpot.
Watch Now
Website Design
Saving Files for Web
Watch this Smart Spot to learn best practices for optimizing image files on your website.
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Content Marketing
HubSpot Content Strategy Tool
Watch this Smart Spot to learn how you can easily plan and organize your content with HubSpot’s Content Strategy tool.
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SEO
Website Performance Audit
The goal of our audit is to give you actionable changes that will help improve your website’s performance without the need to start from scratch.
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HubSpot
Setting Up Chatflows in HubSpot
Learn how to set up a Chatflow in HubSpot.
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Healthcare Marketing
The Future of Healthcare Technology: Interview with Arlen Meyers, MD, MBA
In an interview between Susie Kelley and Dr. Arlen Meyers, they discuss some of the latest innovations and how this affects the industry as a whole.
Watch Now
Healthcare Marketing
How to Build a Successful Digital Marketing Strategy for Healthcare Software
Our guide covers the essential aspects of creating and executing a digital marketing strategy for healthcare software companies.
Read eBook
HubSpot
5 Simple Steps to Setting Up a Smart CTA in HubSpot
Learn how to set up a smart CTA in HubSpot and checkout our smart CTA ideas for Healthcare SaaS.
Watch Now
Sales Strategy
3 Google Chrome Extensions for Better Prospecting
Watch as we share three Chrome extensions that help streamline the daily task of prospect research.
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HubSpot
Setting Up an Email in HubSpot
Learn how to set up an email step by step in HubSpot.
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HubSpot
Formatting a Blog Post in HubSpot
A step-by-step on how to set up blog posts in HubSpot using best practices
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HubSpot
10 Steps for Setting Up Landing Pages in HubSpot
A simple step-by-step guide on setting up a landing page in HubSpot.
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Content Marketing
5 Steps to Creating Your Content Development Strategy
To help your content be truly effective, you need to develop a strategy first.
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SEO
How Healthcare Tech Companies Can Create an SEO Driven Content Strategy
Developing a content strategy that drives the right visitors to your website is essential. Watch our webinar to learn more.
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Content Marketing
Design 101: A Guide to Creating Visually Compelling Content Every Time
Watch our webinar to learn how to elevate and refine your content pieces.
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Digital Marketing Strategy
The Dirty Truth About Your Digital Marketing
Join us for a chat with Oliver Baron of HubSpot as we discuss the biggest reason most companies fail with inbound (or digital) marketing.
Watch Now
Digital Marketing Strategy
Digital Marketing Strategy
This ebook is perfect if you want to learn what a digital marketing strategy should be and components needed to develop your strategy.
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Digital Marketing Strategy
5 Pro Tips for Marketing Strategies that Kick SaaS
If you haven’t been getting results the trouble is probably not tactics themselves but rooted in HOW you’re using them. Use these 5 tips to generate more sales.
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Website Design
Survival Guide for Your Website
The days of static, brochure-like websites are over. Your website should be used for communicating with, not simply “at” your visitors.
Watch Now
Content Marketing
How to Create Killer Content
Consumers want to understand the product they're buying and the businesses selling it with great storytelling that addresses their needs quickly.
Read eBook
Digital Marketing Strategy
Why Local and Mobile Search Matters
The importance of your company’s digital presence is greater than ever, with hundreds of websites listing your business information.
Watch Now
Sales Strategy
The Definitive Guide to Selling Better and Faster
To grow your business, you’ll need to implement a repeatable, scalable process to turn a trickle of income into a steady, predictable stream.
Read eBook
Healthcare Marketing
Healthcare Marketing for the Future
In our second podcast episode, Spot On asks a senior marketing communications specialist how they tackle the tide of change in their marketing strategy.
Listen Now
Healthcare Marketing
The Top 10 Businesses in Healthcare Software Marketing
Healthcare software marketing can be like a maze and there is no one way to navigate through it.
Read eBook
Digital Marketing Strategy
The Beginner's Guide to CRM
In this day and age, using a customer relationship management tool (CRM) effectively can be instrumental in helping your business grow.
Read eBook
Healthcare Marketing
7 Ways to Drive Profits with Modern Healthcare Marketing
Synchronizing the "have-to’s" with a sound marketing strategy.
Read eBook
Digital Marketing Strategy
Inbound Marketing 101
A comprehensive introduction to the concept and best practices of inbound.
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Sales Strategy
Bringing Marketing and Sales Together
President and Co-founder of Spot On, Susie Kelley, asks Rachael Plummer of HubSpot about the benefits of marketing and sales alignment.
Listen Now
Sales Strategy
Sales Has Changed
Listen to the webinar and discover the inbound strategy sales teams are using to connect with customers where they're at.
Watch Now
SEO
SEO Keyword Audit Instruction Manual for Inbound Marketing
SEO has evolved – it's much more than picking keywords.
Read eBook
Website Design
An Introduction To Growth Driven Design
Your biggest marketing asset is your website. Learn the 3 pillars of Growth Driven Design.
Read eBook
Content Marketing
4 Steps for Building an Explainer Video
Regardless of your budget, you can create an Explainer Video with this four step guide.
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Website Design
Getting a Website Without Getting Ripped Off
You don't know what you don't know. Learn the best way to have a lead generating website.
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Website Design
25 Website 'Must-Haves' for Driving Traffic, Leads, and Sales
Learn what your website needs in order to drive traffic, leads, and sales.
Read eBook
SEO
17 SEO Myths to Leave Behind
Avoid wrongheaded ways of thinking that can damage your marketing efforts.
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Digital Marketing Strategy
Who Are You Talking To?
A how-to guide on identifying marketing personas for your business.
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Digital Marketing Strategy
What the Heck is Inbound Marketing?
Our easy-to-follow quick reference will show you exactly how inbound marketing works.
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Healthcare Marketing
Meaningful Use Compliance Coupled with Compelling Content
Get more patients with this whitepaper on Meaningful Use Compliance.
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Website Design
Website Revamp 101
Avoid a complete website redesign! Here are 7 tricks that you can use now.
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Digital Marketing Strategy
How to Create an Effective Marketing Campaign
Learn how to use inbound marketing strategies on your website, social media, and email marketing.
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Digital Marketing Strategy
10 Steps to Turn Your Website Into an Inbound Marketing Machine
Use this checklist to redesign your website into a inbound marketing machine.
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Digital Marketing Strategy
10 Tips to Get Found Online
Find out the top tips to increase and maintain your search ranking.
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SEO
A Practical Guide to SEO
Update your SEO techniques to improve your search engine "love".
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Digital Marketing Strategy
How to Grow & Scale Your Business Blog
Increase your reach online! Learn the 3 critical steps in blog marketing.
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Digital Marketing Strategy
10 Powerful Inbound Marketing Charts
Inbound Marketing works! See the statistics that may surprise you.
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Healthcare Marketing
Four Key Strategies for Healthcare Marketing
Learn 4 key strategies that will help you engage prospective clients.
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Lead Generation
LinkedIn Marketing Campaign
Generate more leads with a LinkedIn Marketing Campaign.
Read eBook
Healthcare Marketing
How to Create Compelling Medical Marketing Content
Over 70% of internet search health related topics. Make sure your content is relevant and engaging.
Read eBook
Digital Marketing
Web Design
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