Our Marketing Resources - Webinars, Ebooks, and More | Spot On

Healthcare Marketing

10 Qualities to look for in a Healthcare Software Marketing Agency

Looking for a healthcare software marketing agency? The qualities of the firms you're considering can be the difference between whether your market efforts flourish or fall flat.

Content Marketing

Pillar Pages: The New Content Strategy

Rather than providing you with an infinite number of blog posts that use specific keywords, we partner with you to develop a pillar page that focuses on your expertise in a particular industry topic.

Digital Marketing Strategy

Choosing a Digital Marketing Agency: Questions You Should Be Asked

Looking for a digital marketing agency? The questions asked of you by prospective firms can be just as important as the questions you ask them.

Digital Marketing Strategy

Your Guide to Digital Marketing Terms

We’ve put together a guide to digital marketing terms to help you get a hang of the jargon used by marketers and web designers.

Content Marketing

Pillar Pages: The New Content Marketing Strategy

Learn how this tool will help you approach content the way modern search should be used.

Website Design

10 Steps for Setting Up Thank You Pages in HubSpot

Watch this Smart Spot to learn how to set up thank you pages in HubSpot.

Website Design

Saving Files for Web

Watch this Smart Spot to learn best practices for optimizing image files on your website.

Content Marketing

HubSpot Content Strategy Tool

Watch this Smart Spot to learn how you can easily plan and organize your content with HubSpot’s Content Strategy tool.

Social Media Strategy

LinkedIn Profile Optimization

In this Smart Spot video, Susie shares tips for how to best optimize your LinkedIn profile to attract leads and future clients.

SEO

Website Performance Audit

The goal of our audit is to give you actionable changes that will help improve your website’s performance without the need to start from scratch.

HubSpot

Setting Up Chatflows in HubSpot

Learn how to set up a Chatflow in HubSpot.

Healthcare Marketing

The Future of Healthcare Technology: Interview with Arlen Meyers, MD, MBA

In an interview between Susie Kelley and Dr. Arlen Meyers, they discuss some of the latest innovations and how this affects the industry as a whole.

Healthcare Marketing

How to Build a Successful Digital Marketing Strategy for Healthcare Software

Our guide covers the essential aspects of creating and executing a digital marketing strategy for healthcare software companies.

HubSpot

5 Simple Steps to Setting Up a Smart CTA in HubSpot

Learn how to set up a smart CTA in HubSpot and checkout our smart CTA ideas for Healthcare SaaS.

Sales Strategy

3 Google Chrome Extensions for Better Prospecting

Watch as we share three Chrome extensions that help streamline the daily task of prospect research.

HubSpot

Setting Up an Email in HubSpot

Learn how to set up an email step by step in HubSpot.

HubSpot

Formatting a Blog Post in HubSpot

A step-by-step on how to set up blog posts in HubSpot using best practices

HubSpot

10 Steps for Setting Up Landing Pages in HubSpot

A simple step-by-step guide on setting up a landing page in HubSpot.

Content Marketing

5 Steps to Creating Your Content Development Strategy

To help your content be truly effective, you need to develop a strategy first.

SEO

How Healthcare Tech Companies Can Create an SEO Driven Content Strategy

Developing a content strategy that drives the right visitors to your website is essential. Watch our webinar to learn more.

Content Marketing

Design 101: A Guide to Creating Visually Compelling Content Every Time

Watch our webinar to learn how to elevate and refine your content pieces.

Digital Marketing Strategy

The Dirty Truth About Your Digital Marketing

Join us for a chat with Oliver Baron of HubSpot as we discuss the biggest reason most companies fail with inbound (or digital) marketing.

Digital Marketing Strategy

Digital Marketing Strategy

This ebook is perfect if you want to learn what a digital marketing strategy should be and components needed to develop your strategy.

Digital Marketing Strategy

5 Pro Tips for Marketing Strategies that Kick SaaS

If you haven’t been getting results the trouble is probably not tactics themselves but rooted in HOW you’re using them. Use these 5 tips to generate more sales.

Website Design

Survival Guide for Your Website

The days of static, brochure-like websites are over. Your website should be used for communicating with, not simply “at” your visitors.

Content Marketing

How to Create Killer Content

Consumers want to understand the product they're buying and the businesses selling it with great storytelling that addresses their needs quickly.

Digital Marketing Strategy

Why Local and Mobile Search Matters

The importance of your company’s digital presence is greater than ever, with hundreds of websites listing your business information.

Sales Strategy

The Definitive Guide to Selling Better and Faster

To grow your business, you’ll need to implement a repeatable, scalable process to turn a trickle of income into a steady, predictable stream.

Healthcare Marketing

Healthcare Marketing for the Future

In our second podcast episode, Spot On asks a senior marketing communications specialist how they tackle the tide of change in their marketing strategy.

Healthcare Marketing

The Top 10 Businesses in Healthcare Software Marketing

Healthcare software marketing can be like a maze and there is no one way to navigate through it.

Digital Marketing Strategy

The Beginner's Guide to CRM

In this day and age, using a customer relationship management tool (CRM) effectively can be instrumental in helping your business grow.

Healthcare Marketing

7 Ways to Drive Profits with Modern Healthcare Marketing

Synchronizing the "have-to’s" with a sound marketing strategy.

Digital Marketing Strategy

Inbound Marketing 101

A comprehensive introduction to the concept and best practices of inbound.

Sales Strategy

Bringing Marketing and Sales Together

President and Co-founder of Spot On, Susie Kelley, asks Rachael Plummer of HubSpot about the benefits of marketing and sales alignment.

Sales Strategy

Sales Has Changed

Listen to the webinar and discover the inbound strategy sales teams are using to connect with customers where they're at.

Social Media Strategy

Social Media Tune-Up

Why you need social media, and what it can do for your business.

SEO

SEO Keyword Audit Instruction Manual for Inbound Marketing

SEO has evolved – it's much more than picking keywords.

Website Design

An Introduction To Growth Driven Design

Your biggest marketing asset is your website. Learn the 3 pillars of Growth Driven Design.

Content Marketing

4 Steps for Building an Explainer Video

Regardless of your budget, you can create an Explainer Video with this four step guide.

Website Design

Getting a Website Without Getting Ripped Off

You don't know what you don't know. Learn the best way to have a lead generating website.

Website Design

25 Website 'Must-Haves' for Driving Traffic, Leads, and Sales

Learn what your website needs in order to drive traffic, leads, and sales.

Email Marketing

How to Execute & Measure Email Marketing Campaigns

Your email marketing campaigns should be a part of a holistic approach. Learn how today.

SEO

17 SEO Myths to Leave Behind

Avoid wrongheaded ways of thinking that can damage your marketing efforts.

Digital Marketing Strategy

Who Are You Talking To?

A how-to guide on identifying marketing personas for your business.

Social Media Strategy

Social Prospecting

Use social media to identify potential prospects and draw them to your site.

Digital Marketing Strategy

What the Heck is Inbound Marketing?

Our easy-to-follow quick reference will show you exactly how inbound marketing works.

Healthcare Marketing

Meaningful Use Compliance Coupled with Compelling Content

Get more patients with this whitepaper on Meaningful Use Compliance.

Website Design

Website Revamp 101

Avoid a complete website redesign! Here are 7 tricks that you can use now.

Social Media Strategy

Learn How to Attract Customers with Twitter

Realize Twitter's full potential as a way to bring in more revenue.

Digital Marketing Strategy

How to Create an Effective Marketing Campaign

Learn how to use inbound marketing strategies on your website, social media, and email marketing.

Digital Marketing Strategy

10 Steps to Turn Your Website Into an Inbound Marketing Machine

Use this checklist to redesign your website into a inbound marketing machine.

Digital Marketing Strategy

10 Tips to Get Found Online

Find out the top tips to increase and maintain your search ranking.

SEO

A Practical Guide to SEO

Update your SEO techniques to improve your search engine "love".

Digital Marketing Strategy

How to Grow & Scale Your Business Blog

Increase your reach online! Learn the 3 critical steps in blog marketing.

Digital Marketing Strategy

10 Powerful Inbound Marketing Charts

Inbound Marketing works! See the statistics that may surprise you.

Healthcare Marketing

Four Key Strategies for Healthcare Marketing

Learn 4 key strategies that will help you engage prospective clients.

Lead Generation

LinkedIn Marketing Campaign

Generate more leads with a LinkedIn Marketing Campaign.

Healthcare Marketing

How to Create Compelling Medical Marketing Content

Over 70% of internet search health related topics. Make sure your content is relevant and engaging.

Email Marketing

How to Execute & Measure Successful Email Marketing

Your email marketing campaigns should be a part of a holistic approach. Learn how today.