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Spot On Says

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Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

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Out with the Old, In with the New Social Media Trends

As marketers, we know that trends and technology are changing everyday. You can’t continue doing what’s always been done, even if it has worked in the past – before you know it, your method might become outdated. 

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10 Highlights from Inbound 2017

Last week, the Spot On team enjoyed Hubspot’s Inbound 2017 Conference. Along with attending breakout sessions, listening to inspiring keynote speakers, and networking, we enjoyed a new experience by staying in a houseboat rather than a traditional hotel.

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Content Strategy is Changing – Are You Ready?

This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.

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4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.

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