How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.
As marketers, we know that trends and technology are changing everyday. You can’t continue doing what’s always been done, even if it has worked in the past – before you know it, your method might become outdated.
This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.
Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.