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Spot On Says

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Inbound Marketing for EdTech Presents Unique Challenges and Opportunities

With the student population expected to reach 2.7 billion by 2035, schools are thriving and enrollments are at their highest.

One area that’s rapidly developing is the use of technology to deliver educational content. As an EdTech organization, you know the importance of using the latest technology.

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9 Ways Buyer Personas Define B2B Inbound Marketing Strategy

Your inbound marketing strategy needs to target a specific audience in order to engage them with your content and convert to into a sale. The buyer personas you develop guide your strategy and ultimately define your path to success.

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Where B2B Software Marketing Strategies Often Go Wrong

Enhancing Your Inbound Marketing for B2B Software

If you’re responsible for marketing at a Software-as-a-Service (SaaS) company, you may not realize the potential that the inbound marketing methodology holds for your business. If you treat your inbound and content marketing strategies like a buffet, as tech business startups and developers sometimes do, you won’t get the power of marketing as an integrated process.

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Growth-Driven Design Retainers vs. Website Maintenance Packages

After launching a new website, many traditional agencies suggest you purchase a web maintenance package. A maintenance package will cover changes you’d like to make later so you don't have to work in your site's content management system. However, the reality is you usually end up paying a monthly fee and getting little to nothing in return.

So what is a growth-driven design retainer and how does it differ from a maintenance package?

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Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

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