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SPOT ON SAYS

5 Ways to Save Time in Your Sales Process

Posted by Rebecca Graves

Jan 13, 2017 2:00:00 PM

If you're a salesperson, you want to spend your work time selling. If you're a marketer, you want to spend your time creating the great content and images that bring the right leads to the sales department. Any moments spent in maintenance process - rather than direct selling or marketing process - detract from your success as well as the success of your company.

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Topics: Sales Enablement

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Posted by Rebecca Graves

Jan 11, 2017 3:00:00 PM

Historically, marketing emails were created - and sent - from the marketer's perspective. Sure, we valiantly attempted to figure out what our leads wanted to read, but the emails were still created and generated from the perspective of what we wanted to share about our products and services.

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Topics: Sales Enablement

Top Benefits of Adopting a CRM System

Posted by Lisa Isbell

Jan 9, 2017 8:00:00 AM

Are you on the fence about adopting a CRM system? You're not alone. We've found that most of our small and medium-sized business clients hedged for some time before finally taking the plunge - and that hedging makes sense. While CRM systems are touted for their ability to make sales easier - and more profitable - many business owners are wary.

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Topics: Sales Enablement

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Posted by Susie Kelley

Jan 6, 2017 9:32:00 AM

Everything about networking changed in 2004 when LinkedIn introduced Groups as a feature. Once Groups were brought online, liked-minded professionals had a new way to connect, demonstrate thought leadership and learn about their industries.

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Topics: Lead Generation, LinkedIn

Choosing the Right Partners for Modern Healthcare Marketing

Posted by Susie Kelley

Jan 4, 2017 8:00:00 AM

Welcome to the brave new world of healthcare.

It's filled with increased competition, cost control measures, and mandates and regulations coming down from government commissions. And then there are the patients, who are all over Facebook, Twitter, Instagram, and LinkedIn and increasingly involved in making their own healthcare decisions.

In this new, modern world, healthcare marketing has never been more important. And that's why you're probably looking for a partner.

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Topics: Healthcare Marketing

LinkedIn for Inbound Marketing: Identifying Prospects and Building Relationships

Posted by Susie Kelley

Dec 30, 2016 8:00:00 AM

What ever happened to the handshake?

At one time in the not-so-distant past, it was the quintessential act of introducing yourself to prospects. In one gesture, you could make a favorable first impression, establish trust, and position yourself as someone who can be relied on to deliver results. In other words, the handshake was the way to lay the foundation of a relationship that could last for years.

And if you combined a high-quality handshake with eye contact? Watch out.

Sadly, the handshake has gone the way of the landline phone, at least when it comes to identifying prospects and building relationships.

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Topics: Inbound Marketing, LinkedIn

Top Strategies for Optimizing Your Patient Portal

Posted by Rebecca Graves

Dec 29, 2016 8:00:00 AM

How much potential does your patient portal hold?

Is it a panacea for all things that stand in the way of profits, an elixir guaranteed to deliver ever-increasing efficiency as well as a steady stream of patients pouring through your doors? Or is it simply a mandated method of exhibiting meaningful use?

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Topics: Healthcare Marketing

Marketing Your Patient Portal: Smart Tips You Can Use

Posted by Rebecca Graves

Dec 27, 2016 8:00:00 AM

What good is a portal without a patient?

That's the question healthcare providers are asking themselves after investing a lot of time, effort and resources into developing their patient portals.

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Topics: Healthcare Marketing

Inbound Marketing: Are Your LinkedIn Prospects High Value?

Posted by Susie Kelley

Dec 22, 2016 8:00:00 AM

It could possibly be a panacea for all things sales. A virtual funnel that leads directly to pre-qualified prospects. An unprecedented platform allowing you to disseminate your marketing messages with strategic abandon. The most efficient and effective way to infiltrate inboxes.

It is, of course, LinkedIn.

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Topics: Inbound Marketing, LinkedIn

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Posted by Lisa Isbell

Dec 5, 2016 1:00:00 PM

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound marketing strategy doesn't yield the results you expected. It's tempting to feel like throwing in the towel or start anew. Don't give in to that temptation!

The work you've done so far is a wellspring of content from which you can tease, build upon and develop as you re-orient your sights.

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Topics: Lead Generation, LinkedIn

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