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SPOT ON SAYS

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Posted by Susie Kelley

Jan 25, 2017 2:00:00 PM

Q&A sessions - via both content and personal interaction - are a powerful way for site visitors and qualified leads to get the information they need to make their next move. That makes sense, right?

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Topics: Lead Generation, LinkedIn

Use Healthcare CRM to Improve Relationships Patients & Providers

Posted by Lisa Isbell

Jan 22, 2017 2:00:00 PM

Most healthcare marketing blogs focus on the relationship between CRM systems and profit. There's nothing wrong with this. Even the most heartfelt and patient-centric healthcare providers require a profit in order to do their jobs.

While patient health is a top priority, healthy patient relationships should certainly be a close second because, in full-disclosure, we believe healthy relationships between patients and providers will, ultimately, yield higher profits.

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Topics: Healthcare Marketing

Customer Relationship Management Software: Context & Content

Posted by Susie Kelley

Jan 20, 2017 12:00:00 PM

Knock-knock. "Avon calling..."

Imagine the Avon Lady of yore's delight if she could spy on women in a household before knocking on their door. Perhaps Ms. Avon would notice one reading all she can on the art of perfectly shaped brows for the brow-less, or catch another one holding samples of fabric up to her face, trying to determine whether she is a "fall" or a "summer..."

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Topics: Sales Enablement

Inbound Marketing: Creating Messages That Resonate With Your LinkedIn Audience

Posted by Susie Kelley

Jan 18, 2017 10:30:00 AM

LinkedIn is a powerful tool in your inbound marketing strategy box - especially if you're a B2B marketer (80% of marketing leads for B2B companies are generated by LinkedIn, and it's used as the primary social media platform for 92% of B2B companies). As the name implies, however, LinkedIn is only as fruitful as the strength of the "links" you create.

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Topics: Lead Generation, LinkedIn

Modern Healthcare Marketing: Leveraging Partnerships and Alliances

Posted by Lisa Isbell

Jan 15, 2017 11:30:00 AM

They say many hands make light work, and they often result in better work. This is why modern healthcare marketing should take advantage of partnerships and alliances that facilitate better physician-patient engagement and improve healthcare outcomes.

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Topics: Healthcare Marketing

5 Ways to Save Time in Your Sales Process

Posted by Rebecca Graves

Jan 13, 2017 2:00:00 PM

If you're a salesperson, you want to spend your work time selling. If you're a marketer, you want to spend your time creating the great content and images that bring the right leads to the sales department. Any moments spent in maintenance process - rather than direct selling or marketing process - detract from your success as well as the success of your company.

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Topics: Sales Enablement

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Posted by Rebecca Graves

Jan 11, 2017 3:00:00 PM

Historically, marketing emails were created - and sent - from the marketer's perspective. Sure, we valiantly attempted to figure out what our leads wanted to read, but the emails were still created and generated from the perspective of what we wanted to share about our products and services.

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Topics: Sales Enablement

Top Benefits of Adopting a CRM System

Posted by Lisa Isbell

Jan 9, 2017 8:00:00 AM

Are you on the fence about adopting a CRM system? You're not alone. We've found that most of our small and medium-sized business clients hedged for some time before finally taking the plunge - and that hedging makes sense. While CRM systems are touted for their ability to make sales easier - and more profitable - many business owners are wary.

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Topics: Sales Enablement

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Posted by Susie Kelley

Jan 6, 2017 9:32:00 AM

Everything about networking changed in 2004 when LinkedIn introduced Groups as a feature. Once Groups were brought online, liked-minded professionals had a new way to connect, demonstrate thought leadership and learn about their industries.

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Topics: Lead Generation, LinkedIn

Choosing the Right Partners for Modern Healthcare Marketing

Posted by Susie Kelley

Jan 4, 2017 8:00:00 AM

Welcome to the brave new world of healthcare.

It's filled with increased competition, cost control measures, and mandates and regulations coming down from government commissions. And then there are the patients, who are all over Facebook, Twitter, Instagram, and LinkedIn and increasingly involved in making their own healthcare decisions.

In this new, modern world, healthcare marketing has never been more important. And that's why you're probably looking for a partner.

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Topics: Healthcare Marketing

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