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Inbound Marketing and Content Are More Mobile Than Ever in 2017

A Snapshot of Trends in Qualified Lead Generation

Every year, the leading venture capital firm Kleiner Perkins publishes a report on Internet trends. This year, the report included some remarkable findings in mobile computing and advertising. The Internet Trends 2017 Report reveals how mobile devices are dominating and growth in advertising is going to a few specific providers, namely Google and Facebook.

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Why a Good Content Marketing Strategy is Best for Your SEO

Ever worked with web developers or SEO experts that promise to put you on page one of Google?

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Healthcare IT Companies: Whether You're Big or Small, Inbound is for Everyone

It's easy to come to the conclusion that companies have different tactics for how they do business, manage their teams, and develop strategy based on their size and their revenue. Some companies, like Epic, openly acknowledge that they spend less time on their marketing strategy than others because they achieved "brandeur" and success early on.

Regardless of how successful or big or small your software company is, having a healthcare marketing strategy will take you much farther than having none at all. 

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Healthcare Marketers: Learn How This Healthcare Marketing Professional Is Staying Ahead of the Times

Last week for our podcast I had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the Senior Marketing Communications Specialist for Surgical Information Systems, a healthcare IT company serving mid-sized surgical centers from the city of Atlanta.

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How To Make Human Connection When Marketing Your Software

Human interaction is irrelevant during the creation and programming of a new SaaS product. Sure, water cooler chat involves relationships, but you're not out there mingling with the population at large.

It's a very different story once you're ready to launch and sell your product, and if you don't give the power to the people, healthcare SaaS marketing attempts will fall very, very shy of intended projections.

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