<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=767288893438864&amp;ev=PageView&amp;noscript=1">
SO-blog-hero3.jpg

Spot On Says

Inbound insight mailed directly to your inbox.

How To Make Human Connection When Marketing Your Software

Human interaction is irrelevant during the creation and programming of a new SaaS product. Sure, water cooler chat involves relationships, but you're not out there mingling with the population at large.

It's a very different story once you're ready to launch and sell your product, and if you don't give the power to the people, healthcare SaaS marketing attempts will fall very, very shy of intended projections.

Read More

How Artificial Intelligence Will Change Healthcare Marketing By 2020

Gadget Digital Assistant (named Lucy by her owner): Good morning, Harold. I see you have a free hour between 2:00 and 3:00 pm. How would you like to fill it?

Harold: Hi, Lucy. I think I'll take a walk today, so I won't need your assistance with that. Thanks, anyway.

Read More

3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?

Read More

How Healthcare Marketers Can Get The Most Mileage Out Of Their Content

Did you know your target market's attention span is shorter than that of a goldfish? Research from Microsoft Corporation found the average adult attention span in the year 2000 was 12-seconds, by 2013 it was only 8-seconds. Since goldfish have an attention span of about 9-seconds, they win!

Read More

The 3 Most Responsive Channels For Healthcare IT Marketers

Successful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff first-page Google results are made of.

Read More
New Call-to-action

CONNECT WITH US