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Healthcare SaaS: How to Build an Effective Blog Content Strategy

In 2018, everyone is talking about video marketing, social media marketing, user experience marketing, even AI marketing. So is blogging on its way out? 

The answer is a resounding no. Blogging should be a key component of any solid healthcare SaaS marketing strategy. Here’s why.

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A Look Back at INBOUND 2018: Insights on Predictive Analytics

So it’s been over three weeks since INBOUND, but I’m still pumped over the new technology and innovative strategy and tips I learned while there.

My approach to session choice was quite different this year. 2018 was my fifth year to attend INBOUND and I decided to shake it up and ran with topics completely out of the norm for me.

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How to Create an SEO Driven Content Strategy for Healthcare Tech

Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions. 

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5 Steps for Creating a Content Development Strategy for EdTech Companies

In an ideal world, EdTech would sell itself. You've worked hard to develop a product designed to help teachers and administrators do their best work. Everyone wants to help kids learn, so what more does anyone need to know?

A lot, actually. It's one thing to create innovative hardware, software, and services for educators; it's quite another to meet those educators where they are to show them exactly how your product can change their lives. 

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What’s New with HubSpot? Recap from Inbound 2018

Were you one of 24,000 to attend INBOUND 2018 last week? An exciting time to learn from sessions, get inspired by keynote speakers, and network with fellow marketers, we highly recommend any HubSpot customer attend at least once.

Keeping pace with previous years, there were many exciting announcements for HubSpot users at this year’s conference, from HubSpot Video, to Slack integration, to call transcription and recording.

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