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Spot On Says

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Where B2B Software Marketing Strategies Often Go Wrong

Enhancing Your Inbound Marketing for B2B Software

If you’re responsible for marketing at a Software-as-a-Service (SaaS) company, you may not realize the potential that the inbound marketing methodology holds for your business. If you treat your inbound and content marketing strategies like a buffet, as tech business startups and developers sometimes do, you won’t get the power of marketing as an integrated process.

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Growth-Driven Design Retainers vs. Website Maintenance Packages

After launching a new website, many traditional agencies will suggest you purchase a web maintenance package. A maintenance package means the agency will handle your requested edits later on, so you don't have to make any changes yourself. This may sound like a nice deal, but in reality you will likely end up paying a monthly fee and getting little to nothing in return.

So what is a growth-driven design retainer and how does it differ from a maintenance package?

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Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

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Out with the Old, In with the New Social Media Trends

As marketers, we know that trends and technology are changing everyday. You can’t continue doing what’s always been done, even if it has worked in the past – before you know it, your method might become outdated. 

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10 Highlights from Inbound 2017

Last week, the Spot On team enjoyed Hubspot’s Inbound 2017 Conference. Along with attending breakout sessions, listening to inspiring keynote speakers, and networking, we enjoyed a new experience by staying in a houseboat rather than a traditional hotel.

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Website Performance Assessment