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How Artificial Intelligence Will Change Healthcare Marketing By 2020

Gadget Digital Assistant (named Lucy by her owner): Good morning, Harold. I see you have a free hour between 2:00 and 3:00 pm. How would you like to fill it?

Harold: Hi, Lucy. I think I'll take a walk today, so I won't need your assistance with that. Thanks, anyway.

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3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?

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How Healthcare Marketers Can Get The Most Mileage Out Of Their Content

Did you know your target market's attention span is shorter than that of a goldfish? Research from Microsoft Corporation found the average adult attention span in the year 2000 was 12-seconds, by 2013 it was only 8-seconds. Since goldfish have an attention span of about 9-seconds, they win!

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The 3 Most Responsive Channels For Healthcare IT Marketers

Successful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff first-page Google results are made of.

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Healthcare Marketers: Do You Know The Key Performance Indicators That Measure The Success of Your Content?

The physicians and healthcare facilities you work to attract have specific methods for assessing patient health. The basics include things like pulse rate and blood pressure, and the way the blood sounds as it moves through the heart with each beat. They augment these basics with additional tests evaluating cholesterol and blood sugar, or vitamin/mineral concentrations indicating a potential deficiency or latent medical condition.

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