This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.
Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.
From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.
A Snapshot of Trends in Qualified Lead Generation
Every year, the leading venture capital firm Kleiner Perkins publishes a report on Internet trends. This year, the report included some remarkable findings in mobile computing and advertising. The Internet Trends 2017 Report reveals how mobile devices are dominating and growth in advertising is going to a few specific providers, namely Google and Facebook.
Ever worked with web developers or SEO experts that promise to put you on page one of Google?Hopefully you didn't have to learn the hard way that there are no easy fixes for getting your company found. In fact, trying to improve your SEO using shortcuts and black hat SEO strategies could result in major penalties
from Google and other search engines.