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Spot On Says

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How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However, many companies have inaccurate information online – and might not even know it.   
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4 Positive Effects of Social Media On Business

The effects of social media have been widely discussed and debated in terms of everything from SEO to relationships to job prospects.
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5 New Year’s Resolutions for Your 2018 Digital Marketing Strategy

The holidays are over and as we begin to settle into our regular work routines again, we’re looking forward to the new year ahead. As we reflect on the last year, there have been a number of shifts in marketing as well as in our business.

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Inbound Presents Unique Challenges and Opportunities for EdTech Marketing

With the student population expected to reach 2.7 billion by 2035, schools are thriving and enrollments are at their highest.

One area that’s rapidly developing is the use of technology to deliver educational content. As an EdTech organization, you know the importance of using the latest technology.

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9 Ways Buyer Personas Define B2B Digital Marketing Strategy

Your inbound marketing strategy needs to target a specific audience in order to engage them with your content and convert to into a sale. The buyer personas you develop guide your strategy and ultimately define your path to success.

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