Healthcare software exists in a state of oxymoron; Healthcare is seen as very human, digital software less so. Similarly, the people who create phenomenal software are often introverts who prefer to keep to themselves or within very small circles. That can make it difficult to approach healthcare SaaS marketing with the very extroverted sales strategies required by marketing and sales.
Sometimes you have to enter the mind of a predator in order to gain a clearer understanding of your own vulnerabilities. If you've ever watched shows like "It Takes A Thief" or "To Catch a Predator" you know exactly what I'm getting at. After this week's most recent ransomeware attack headline it's not hard to see how easy it is to think of malware in the abstract.
Getting infected with malware is like catching a cold. At first things seem a little off. But if you know your body well, you go straight for vitamin C at the first sign of trouble. Working on your machine is no different. It's easy to overlook small glitches and irregularities if they're not really impacting your work, but they're usually the first symptoms of a bigger problem.
Ransomware is just one kind of malware that can impact your business and customers. Malware is a blanket term used to refer to any of the several kinds of malicious software that go after your information, your privacy, and your control. If you want to protect yourself and your customers, it's important to know what they are, how they they work, and their differences.
For many active internet users, the global WannaCry ransomware attack thattookplace last month was the first time they'd ever heard of ransomware. We say it's better to know and be prepared for the worst than to be blindsided by a future attack.