<img height="1" width="1" src="https://www.facebook.com/tr?id=405701309802882&amp;ev=PageView &amp;noscript=1">

Spot On Says

Inbound insight mailed directly to your inbox.

Healthcare IT Companies: Whether You're Big or Small, Inbound is for Everyone

It's easy to come to the conclusion that companies have different tactics for how they do business, manage their teams, and develop strategy based on their size and their revenue. Some companies, like Epic, openly acknowledge that they spend less time on their marketing strategy than others because they achieved "brandeur" and success early on.

Regardless of how successful or big or small your software company is, having a healthcare marketing strategy will take you much farther than having none at all. 

Read More

Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Today, one of the biggest challenges for healthcare providers is to find an effective way to attract patients.

Fortunately, more healthcare marketing managers are becoming aware that inbound marketing may help them encourage patient engagement and nurture relationships.

But, what is inbound marketing?

Read More

Healthcare Marketers: Learn How This Healthcare Marketing Professional is Staying Ahead of the Times

Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the Senior Marketing Communications Specialist for Surgical Information Systems, a healthcare IT company serving mid-sized surgical centers from the city of Atlanta.

Read More

How to Make Human Connection When Marketing Your Software

Human interaction is irrelevant during the creation and programming of a new software product. Sure, water cooler chat involves relationships, but you're not out there mingling with the population at large.

It's a very different story once you're ready to launch and sell your product, and if you don't give the power to the people, healthcare software marketing attempts will fall very, very shy of intended projections.

Read More

How Artificial Intelligence Will Change Healthcare Marketing By 2020

Gadget Digital Assistant (named Lucy by her owner): Good morning, Harold. I see you have a free hour between 2:00 and 3:00 pm. How would you like to fill it?

Harold: Hi, Lucy. I think I'll take a walk today, so I won't need your assistance with that. Thanks, anyway.

Read More
Website Performance Assessment