In our second podcast episode, "Healthcare Marketing for the Future," Spot On asks Jake Behnke, the senior marketing communications specialist at Surgical Information Systems how he tackles the tide of change in his marketing strategy.
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We discuss:
What the big industry heavyweights are doing and how smaller healthcare IT companies can learn from them.
How technology has and will continue to change healthcare marketing.
How healthcare marketers can market their software so their customers are confident in its ability to adapt with changes in technology.
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