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State of Inbound 2016

What Is the State Of Inbound?


Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople -- HubSpot customers and non-customers alike. Polled on their most pressing priorities, the challenges they face, and the tactics they’ve used to meet those challenges head-on. HubSpot tracks respondents’ quantitative answers, collates and consolidates their anecdotal answers, and put the polished result into a master report: State of Inbound.

This document can serve as a roadmap for your organization’s entire approach to inbound marketing and sales in 2017.

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All data was gathered on the back half of 2016 to give as accurate a representation of the current industry landscape as possible.

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Establish and foster a more personal relationship with your potential customers and reap the benefits of generating:
  • Website Traffic
  • Inbound Links
  • Qualified Leads
Get social media coaching today by filling out the form and downloading our eBook.
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Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.