Subscribe to The Spot On Blog

Don't miss out on healthcare software marketing tips! Get the latest posts delivered to your inbox. 

Check Out Our Content

Blog topics covering Inbound Marketing, Responsive Web Design, lead generation, UX, and SEO

How to Develop a Solid B2B PPC Strategy
Marketing/Sales Strategy

How to Develop a Solid B2B PPC Strategy

By Susie Kelley | November 6, 2025
B2B pay per click (PPC) campaigns can be daunting, especially when you consider the average cost per click in 2025 is $5.26 and the average ...
Find Out More
A Comprehensive Breakdown of Search Optimization Strategies in the Era of AI
SEO/SEM Strategy

A Comprehensive Breakdown of Search Optimization Strategies in the Era of AI

By Rebecca Graves | October 30, 2025
The world is changing rapidly around us. There’s a new artificial intelligence (AI) tool launching seemingly every day, and far too many ...
Find Out More
How to Navigate Google Restrictions on Healthcare Advertising
SEO/SEM Strategy

How to Navigate Google Restrictions on Healthcare Advertising

By Rebecca Graves | June 30, 2025
According to Statcounter, Google’s search engine market share reached 89.74% as of March 2025. No wonder Google Ads is an essential ...
Find Out More

Copyright © 2025 Spot On