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SPOT ON SAYS

Everything You Need to Know to Create Killer- Specific Buyer Personas

Posted by Susie Kelley

Apr 27, 2017 9:00:00 AM

Getting to know your ideal clients is integral to the inbound and content marketing paradigm. Figuring them out is a process that results in buyer personas that guide every step of the marketing process.

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Topics: Buyer Personas

12 Questions to Ask When Crafting Buyer Personas

Posted by Shari Shepard

Apr 20, 2017 9:00:00 AM

Crafting buyer personas requires donning your psychic hat. Or, if you prefer, your intuitive hat. It's about getting inside the target market's minds in a very personal and intricate way.

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Topics: Buyer Personas

Are Your Buyer Personas Up-to-Date?

Posted by Shari Shepard

Apr 18, 2017 9:00:00 AM

Poodle skirts, men with short bangs and long hair, tight, skinny jeans with holes in the
knees (oops! Never mind. That ones' trending again...) all are examples of trends that come and go, and then come back again. But imagine if marketers didn't keep buyer personas aligned with the times?

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Topics: Buyer Personas

How Having Great Buyer Personas Will Help Your Business

Posted by Shari Shepard

Apr 11, 2017 9:00:00 AM

Your business was founded on the principal that you have a product or service that other people need or want. Fantastic. Now, how are you going to get the word out to said people that you offer this product or service that is tailored just to them?

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Topics: Inbound Marketing, Buyer Personas

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