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Spot On Says

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How Having Great Buyer Personas Will Help Your Business

Your business was founded on the principal that you have a product or service that other people need or want. Fantastic. Now, how are you going to get the word out to said people that you offer this product or service that is tailored just to them?

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Building a LinkedIn Group Aligned to Your Marketing Personas

You know your prospects with precision. You've identified them, found them on LinkedIn, and populated a database with their information.

You know your company's value proposition inside and out. You've crafted authentic, personalized messages for your prospects that will inform and educate them, make their lives easier, and drive them to your website.

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