Smart Spots: How to Use HubSpot’s Content Strategy Tool
Smart Spots: Formatting a Blog Post in HubSpot
In this week’s Smart Spot, I share step-by-step how to set up blog posts in HubSpot using best practices.
Smart Spots: 5 Steps to Creating Your Content Development Strategy
Our first ever Smart Spot explains why you need a content strategy in place.
How to Implement Pay-Per-Click Marketing for Healthcare SaaS
Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two tactics are approached separately, in a silo. But what if these two tactics were approached together for maximum benefit?
Healthcare Software: How to Create a Content Marketing Calendar
We’ve written before about how important a content marketing strategy is for healthcare software companies: it helps generate leads, save money, and keep your target customers engaged throughout the long healthcare sales cycle.
Healthcare SaaS: How to Develop Website Content That Works for You
In the healthcare software industry - as in any other industry these days - it’s very likely that the first interaction your potential customers will have with your company will be via your website.
How to Utilize Topic Clusters in Your Content Marketing Strategy
While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned into pillar content. Discover how topic clusters can be used in your content marketing strategy.
Healthcare SaaS: How to Build an Effective Blog Content Strategy
In 2018, everyone is talking about video marketing, social media marketing, user experience marketing, even AI marketing. So is blogging on its way out?
The answer is a resounding no. Blogging should be a key component of any solid healthcare SaaS marketing strategy. Here’s why.
How to Create an SEO Driven Content Strategy for Healthcare Tech
Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions.
Healthcare SaaS: Why You Need a B2B Content Marketing Strategy
Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother?
Why EdTech Companies Need a Social Media Content Strategy
No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.
Content Marketing Strategy is Changing – Are You Ready?
Why You Need a Video Marketing Strategy
From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.
Why a Good Content Marketing Strategy is Your Best SEO Strategy
Ever worked with web developers or SEO experts that promise to put you on page one of Google?
Hopefully you didn't have to learn the hard way that there are no easy fixes for getting your company found. In fact, trying to improve your SEO using shortcuts and black hat SEO strategies could result in major penaltiesfrom Google and other search engines.
The Content You Produce Should Do These 6 Things for Your Audience
Imagine your company's annual awards banquet. There are all the key players, spiffied up and anxiously awaiting the Sales Rep MVP award.
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