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The Spot On Blog

Amazing Insights About Healthcare Marketing

Marketing/Sales Strategy

The Case for Case Studies: Attracting Customers with Real-World Results

Are you supporting your marketing funnel with different content types to drive conversions? 

Prospects in the middle and bottom of the funnel (MOFU and BOFU) seek...

Marketing/Sales Strategy

The Case for Case Studies: Attracting Customers with Real-World Results

Are you supporting your marketing funnel with different content types to drive conversions? 

Prospects in the middle and bottom of the funnel (MOFU and BOFU) seek...

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Website Strategy
6 Must-Have Elements for Every SaaS Website
Marketing/Sales Strategy
How to Market Software to Healthcare Professionals
Content Marketing
5 Best Ways to Use Video Marketing for SaaS Companies

Content Marketing

AI Within Reason: Advantages and Limits to Using AI for Content Marketing
Content Marketing

AI Within Reason: Advantages and Limits to Using AI for Content Marketing

Learn about the benefits and drawbacks of using AI for content marketing.
Beyond the Blog: Why You Need a Healthcare Content Marketing Agency
Content Marketing

Beyond the Blog: Why You Need a Healthcare Content Marketing Agency

Elevate your healthcare tech brand with expert content marketing. Discover why a healthcare content...
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Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers
SEO/SEM Strategy

Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

The flood of AI-generated content and Google’s update to its SEO formula are making content...
Healthcare SaaS Content Marketing Strategy: 7 Blog Topic Must-Asks
Content Marketing

Healthcare SaaS Content Marketing Strategy: 7 Blog Topic Must-Asks

Choosing the right blog topics for your healthcare SaaS content marketing strategy requires careful...
Using Video in Your Healthcare SaaS Content Marketing Strategy
Content Marketing

Using Video in Your Healthcare SaaS Content Marketing Strategy

Including video in your healthcare SaaS content marketing strategy is no longer optional – it’s...
Health Technology Public Relations: Tips to Get Bylines in Top Publications
Content Marketing

Health Technology Public Relations: Tips to Get Bylines in Top Publications

Want to see your bylines in top health tech publications? Follow these health technology public...
Healthcare SaaS Content Marketing: Blogging vs. Thought Leadership
Content Marketing

Healthcare SaaS Content Marketing: Blogging vs. Thought Leadership

Does your SaaS content marketing strategy include thought leadership? Here’s how to do it right and...
How to Make Your SaaS Content Marketing Strategy Stand Out
Content Marketing

How to Make Your SaaS Content Marketing Strategy Stand Out

Drive more traffic and increase conversion with an effective SaaS content marketing strategy....
5 Best Ways to Use Video Marketing for SaaS Companies
Content Marketing

5 Best Ways to Use Video Marketing for SaaS Companies

Learn how you can use SaaS video marketing to generate more leads, accelerate the B2B sales cycle,...
Digital Healthcare Marketing: Branding Must-Knows
Marketing/Sales Strategy

Digital Healthcare Marketing: Branding Must-Knows

Develop a digital healthcare marketing strategy that gets results: Five questions healthcare...
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Marketing for Healthcare Tech: How to Create a Pillar Page
Content Marketing

Marketing for Healthcare Tech: How to Create a Pillar Page

Learn all about pillar pages, including why they are so effective at marketing for healthcare tech.
How to Measure Your Content Marketing ROI: 5 Important Metrics
Content Marketing

How to Measure Your Content Marketing ROI: 5 Important Metrics

Learn how to measure your content marketing return on investment (ROI), including five essential...
Five Ways Email Campaigns Provide Healthcare SaaS Marketing Insights
Marketing/Sales Strategy

Five Ways Email Campaigns Provide Healthcare SaaS Marketing Insights

Is your email marketing working for you? Use these five steps to optimize your campaigns and gain...
Creating SaaS Marketing Blogs for Healthcare Customers
Content Marketing

Creating SaaS Marketing Blogs for Healthcare Customers

SaaS marketing blogs can be the single most effective tool in a healthcare software company’s...
SaaS Content Marketing in Healthcare: Why It’s So Effective
Content Marketing

SaaS Content Marketing in Healthcare: Why It’s So Effective

Discover 5 ways SaaS content marketing in healthcare will bring you qualified leads.
The Benefits of Using LinkedIn Video Marketing
Marketing/Sales Strategy

The Benefits of Using LinkedIn Video Marketing

There are many benefits to using videos in your LinkedIn marketing strategy. Learn how to increase...
Smart Spots: 3 Powerful Benefits of Video Marketing
Marketing/Sales Strategy

Smart Spots: 3 Powerful Benefits of Video Marketing

Video marketing has many powerful benefits. If you haven’t thought about adding video to your...
Smart Spots: 5 Steps to Creating Your Content Development Strategy
Marketing/Sales Strategy

Smart Spots: 5 Steps to Creating Your Content Development Strategy

Starting a content plan without first developing your strategy would be like heading out on a road...
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How to Implement Pay-Per-Click Marketing for Healthcare SaaS
Marketing/Sales Strategy

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

While many healthcare SaaS companies utilize a content marketing strategy, not everyone uses...
Healthcare Software: How to Create a Content Marketing Calendar
Marketing/Sales Strategy

Healthcare Software: How to Create a Content Marketing Calendar

For healthcare software companies, creating a content marketing calendar is an important step to...
Healthcare SaaS: How to Develop Website Content That Works for You
Website Strategy

Healthcare SaaS: How to Develop Website Content That Works for You

For healthcare SaaS companies, it's crucial that you understand the fundamentals of creating...
How to Utilize Topic Clusters in Your Content Marketing Strategy
SEO/SEM Strategy

How to Utilize Topic Clusters in Your Content Marketing Strategy

Topic clusters allow marketers to approach content marketing in an organized way, with a solid...
Healthcare SaaS: How to Build an Effective Blog Content Strategy
Marketing/Sales Strategy

Healthcare SaaS: How to Build an Effective Blog Content Strategy

Creating a blog content strategy for healthcare SaaS companies requires that you consider several...
How to Create an SEO Driven Content Strategy for Healthcare Tech
SEO/SEM Strategy

How to Create an SEO Driven Content Strategy for Healthcare Tech

For healthcare tech companies, it's essential to make sure that potential customers can find the...
Healthcare SaaS: Why You Need a B2B Content Marketing Strategy
Marketing/Sales Strategy

Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Content marketing is the key to impactful, cost effective, and scalable lead generation for...
Content Marketing Strategy is Changing – Are You Ready?
Marketing/Sales Strategy

Content Marketing Strategy is Changing – Are You Ready?

One of Inbound 2017's announcements included Hubspot's new Content Strategy tool. Learn how content...
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Why You Need a Video Marketing Strategy
Marketing/Sales Strategy

Why You Need a Video Marketing Strategy

Having a video marketing strategy is imperative for business growth. If you're not sure how to...
Why a Good Content Marketing Strategy is Your Best SEO Strategy
Marketing/Sales Strategy

Why a Good Content Marketing Strategy is Your Best SEO Strategy

As search engine algorithms continue to change, ensuring your audience finds the information they...
How Marketers Can Get the Most Mileage from Healthcare Content Marketing
Marketing/Sales Strategy

How Marketers Can Get the Most Mileage from Healthcare Content Marketing

There are several steps you can take to leverage a healthcare content marketing strategy. Learn...
6 Examples of Great Content That Isn't Written
Content Marketing

6 Examples of Great Content That Isn't Written

While written content is important, there are many forms of unwritten content that may appeal to...
The Content You Produce Should Do These 6 Things for Your Audience
Content Marketing

The Content You Produce Should Do These 6 Things for Your Audience

It's not enough to produce a lot of content. It's crucial to add value for your customer. Keep...
Can a CRM Help You Write Sales Emails Buyers Want to Respond To?
Marketing/Sales Strategy

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Historically, marketing emails were created - and sent - from the marketer's perspective, there is...
Insider Software Marketing Secrets: Buying Email Lists
Marketing/Sales Strategy

Insider Software Marketing Secrets: Buying Email Lists

Thinking about buying email lists for your software marketing email strategy? Read this first.
8 Ways to Grow Your Software Marketing Email List Organically
Marketing/Sales Strategy

8 Ways to Grow Your Software Marketing Email List Organically

Successful software marketing emails come to those who build their email lists organically and...
7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing
Marketing/Sales Strategy

7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

Here's how you can implement an effective, engaging healthcare email marketing plan into your...
If a Picture is Worth 1,000 Words, A Video is Worth Double
Marketing/Sales Strategy

If a Picture is Worth 1,000 Words, A Video is Worth Double

Videos are a powerful form of interactive content today, outshining images and text. Make your...
Being Smart about Smart Content
Marketing/Sales Strategy

Being Smart about Smart Content

With HubSpot, we have a lot of tools at our fingertips to accomplish our goals; smart content is...
5 Email Marketing Challenges and What to Do About Them
Content Marketing

5 Email Marketing Challenges and What to Do About Them

Email marketing is essential to any inbound marketing workflow, but there are many challenges...
The Competitive Value of Healthcare Marketing Content
Marketing/Sales Strategy

The Competitive Value of Healthcare Marketing Content

Take a deep look at how using an engaging, personalized voice with your online presence gives your...
3 Traits of Every Successful SaaS Marketing Blog
Marketing/Sales Strategy

3 Traits of Every Successful SaaS Marketing Blog

SaaS marketing is growing in popularity, and you need to maintain a strong online presence and...
How We Write Blog Articles for Niche Industries
Marketing/Sales Strategy

How We Write Blog Articles for Niche Industries

It is possible to have someone else write your blog articles for you to help drive lead generation...
How to Delight Your Customers With Personalized Content
Marketing/Sales Strategy

How to Delight Your Customers With Personalized Content

Oh yeah! Here is how to retain customers - use personalized content marketing beyond the sales...
Content Marketing Lessons I've Learned From My Dogs
Marketing/Sales Strategy

Content Marketing Lessons I've Learned From My Dogs

We can learn a lot from our dogs - including lessons on content marketing.
Where Does Marketing Content Live?
Marketing/Sales Strategy

Where Does Marketing Content Live?

We have talked about how marketing content is born, but where does it live? How do we make the most...
Inbound Marketing Strategy for Business Blogs
Content Marketing

Inbound Marketing Strategy for Business Blogs

The Internet has changed the way people buy. Applying inbound marketing strategy to your business...
Where is Marketing Content Born?
Content Marketing

Where is Marketing Content Born?

Inbound marketing strategy makes use of marketing content along with a variety of online tactics....
Will the word
Content Marketing

Will the word "free" boost or kill your e-mail marketing objectives?

Free: the most powerful word in the selling universe! But will it enhance your marketing objectives?
Grow Your Business with Targeted Email Marketing and Lead Nurturing
Content Marketing

Grow Your Business with Targeted Email Marketing and Lead Nurturing

If the word “blast” always accompanies “email” in your marketing strategy, it’s time to get a new...
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