In this week’s Smart Spot, I share step-by-step how to set up blog posts in HubSpot using best practices.
Our first ever Smart Spot explains why you need a content strategy in place.
Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two tactics are approached separately, in a silo. But what if these two tactics were approached together for maximum benefit?
In the healthcare software industry - as in any other industry these days - it’s very likely that the first interaction your potential customers will have with your company will be via your website.
While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned into pillar content. Discover how topic clusters can be used in your content marketing strategy.
In 2018, everyone is talking about video marketing, social media marketing, user experience marketing, even AI marketing. So is blogging on its way out?
The answer is a resounding no. Blogging should be a key component of any solid healthcare SaaS marketing strategy. Here’s why.
Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions.
Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother?
No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.
From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.
A Snapshot of Trends in Qualified Lead Generation
Every year, the leading venture capital firm Kleiner Perkins publishes a report on Internet trends. This year, the report included some remarkable findings in mobile computing and advertising. The Internet Trends 2017 Report reveals how mobile devices are dominating and growth in advertising is going to a few specific providers, namely Google and Facebook.
Ever worked with web developers or SEO experts that promise to put you on page one of Google?Hopefully you didn't have to learn the hard way that there are no easy fixes for getting your company found. In fact, trying to improve your SEO using shortcuts and black hat SEO strategies could result in major penalties
from Google and other search engines.
Imagine your company's annual awards banquet. There are all the key players, spiffied up and anxiously awaiting the Sales Rep MVP award.