<img height="1" width="1" src="https://www.facebook.com/tr?id=405701309802882&amp;ev=PageView &amp;noscript=1">
SO-blog-hero3.jpg

Spot On Says

Inbound insight mailed directly to your inbox.

Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother? 

Read More

Why EdTech Companies Need a Social Media Content Strategy

No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.

Read More

Content Marketing Strategy is Changing – Are You Ready?

This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.

Read More

Why You Need a Video Marketing Strategy

From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.

Read More

Inbound Marketing and Content Are More Mobile Than Ever in 2017

A Snapshot of Trends in Qualified Lead Generation

Every year, the leading venture capital firm Kleiner Perkins publishes a report on Internet trends. This year, the report included some remarkable findings in mobile computing and advertising. The Internet Trends 2017 Report reveals how mobile devices are dominating and growth in advertising is going to a few specific providers, namely Google and Facebook.

Read More
Website Performance Assessment

CONNECT WITH US