Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother?
No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.
From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.
A Snapshot of Trends in Qualified Lead Generation
Every year, the leading venture capital firm Kleiner Perkins publishes a report on Internet trends. This year, the report included some remarkable findings in mobile computing and advertising. The Internet Trends 2017 Report reveals how mobile devices are dominating and growth in advertising is going to a few specific providers, namely Google and Facebook.