<img height="1" width="1" src="https://www.facebook.com/tr?id=405701309802882&amp;ev=PageView &amp;noscript=1">
SO-blog-hero3.jpg

Spot On Says

Inbound insight mailed directly to your inbox.

Smart Spots: Formatting a Blog Post in HubSpot

In this week’s Smart Spot, I share step-by-step how to set up blog posts in HubSpot using best practices.

Read More

Smart Spots: 5 Steps to Creating Your Content Development Strategy

Our first ever Smart Spot explains why you need a content strategy in place.

Read More

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two tactics are approached separately, in a silo. But what if these two tactics were approached together for maximum benefit?

Read More

Healthcare Software: How to Create a Content Marketing Calendar

We’ve written before about how important a content marketing strategy is for healthcare software companies: it helps generate leadssave money, and keep your target customers engaged throughout the long healthcare sales cycle.  

Read More

Healthcare SaaS: How to Develop Website Content That Works for You

In the healthcare software industry - as in any other industry these days - it’s very likely that the first interaction your potential customers will have with your company will be via your website.

Read More

How to Utilize Topic Clusters in Your Content Marketing Strategy

While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned into pillar content. Discover how topic clusters can be used in your content marketing strategy. 

Read More

Healthcare SaaS: How to Build an Effective Blog Content Strategy

In 2018, everyone is talking about video marketing, social media marketing, user experience marketing, even AI marketing. So is blogging on its way out? 

The answer is a resounding no. Blogging should be a key component of any solid healthcare SaaS marketing strategy. Here’s why.

Read More

How to Create an SEO Driven Content Strategy for Healthcare Tech

Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are optimized so that potential customers can find your solutions. 

Read More

Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother? 

Read More

Why EdTech Companies Need a Social Media Content Strategy

No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.

Read More

Content Marketing Strategy is Changing – Are You Ready?

This week at Inbound 2017, HubSpot announced one of its newest tools for customers – Content Strategy topic clusters. While many marketers may feel like they’re guessing when it comes to choosing content, this tool will help you approach content the way modern search should be used.

Read More

Why You Need a Video Marketing Strategy

From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.

Read More

Inbound Marketing and Content Are More Mobile Than Ever in 2017

A Snapshot of Trends in Qualified Lead Generation

Every year, the leading venture capital firm Kleiner Perkins publishes a report on Internet trends. This year, the report included some remarkable findings in mobile computing and advertising. The Internet Trends 2017 Report reveals how mobile devices are dominating and growth in advertising is going to a few specific providers, namely Google and Facebook.

Read More

Why a Good Content Marketing Strategy is Your Best SEO Strategy

Ever worked with web developers or SEO experts that promise to put you on page one of Google?

Hopefully you didn't have to learn the hard way that there are no easy fixes for getting your company found. In fact, trying to improve your SEO using shortcuts and black hat SEO strategies could result in major penalties 
from Google and other search engines.
Read More

6 Examples of Great Content That Isn't Written

Visual content is to marketing what non-verbal communication is to conversation. Psychology experts claim 55% of communication takes place via body language, 38% via tone of voice, and only 7% is attributed to the spoken word.

Read More

The Content You Produce Should Do These 6 Things for Your Audience

Imagine your company's annual awards banquet. There are all the key players, spiffied up and anxiously awaiting the Sales Rep MVP award.

Read More
Digital Marketing Strategy eBook

CONNECT WITH US