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What is CRO and Why Should Marketers Make It a Priority?

If you’re investing your marketing budget to drive traffic to your website, you also need to make sure that as many visitors are converting as possible (e.g., turning into leads and/or customers) so you can maximize your ROI.

In particular, with the increasing costs associated with online advertising (e.g., PPC,) you can’t afford to pay for clicks that don’t convert if you want to generate more profits.

To get the most from your marketing efforts, you need to make sure that your landing pages and website are designed to drive conversion. Here’s where conversion rate optimization (CRO) comes in.

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What is ROI in Marketing and How Do You Improve It?

Today’s businesses spend a lot on marketing – over $2.1 trillion worldwide, according to HBR. But how do we know if all that money is being well-spent? That’s where return on investment (ROI) analysis comes in.

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What Are the Steps of Conversion Optimization?

Conversion rate optimization (CRO) is a fundamental component of any digital marketing strategy. In fact, marketing expert Neil Patel suggests it is often the best possible option for increasing sales.

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How to Increase Quality Leads with Conversion Rate Optimization

In today's competitive market, B2B companies often invest in marketing so they can stand out from their competition and ultimately generate more sales. To maximize the return on investment (ROI) of your marketing dollars, you need to generate high-quality leads and turn them into customers. However, there are quite a few steps in between investing in a marketing strategy and developing lead generation that truly makes your investment worthwhile.

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Digital Marketing Strategy for Healthcare Software