Content marketing for healthcare software companies is an essential part of a successful B2B marketing strategy. According to research, content marketing brings in three times as many leads as traditional marketing and costs 62% less.
Blogs typically make up the foundation of a solid SaaS content marketing strategy. While they are still the primary medium for sharing content with your target audience, search behavior is changing to include other types of helpful, long-form content. Today, blogs alone won’t suffice when marketing for healthcare software companies.
A reputable SaaS content marketing agency understands that pillar pages are the new cornerstone of a strong content marketing strategy. With a firm grasp of SEO and the topics your buyers are interested in, an agency can develop strategic blogs that form the basis of a pillar page, providing content that attracts leads and converts prospects.