Smart Spots

Content marketing for healthcare software companies is an essential part of a successful B2B marketing strategy. According to research, content marketing brings in three times as many leads as traditional marketing and costs 62% less.  

Blogs typically make up the foundation of a solid SaaS content marketing strategy. While they are still the primary medium for sharing content with your target audience, search behavior is changing to include other types of helpful, long-form content. Today, blogs alone won’t suffice when marketing for healthcare software companies. 

A reputable SaaS content marketing agency understands that pillar pages are the new cornerstone of a strong content marketing strategy. With a firm grasp of SEO and the topics your buyers are interested in, an agency can develop strategic blogs that form the basis of a pillar page, providing content that attracts leads and converts prospects.  

As you seek a marketing partner to help your healthcare software company, you may be torn between choosing to work with a freelancer, an agency, or even hiring someone to work for your team in-house. There are pros and cons to each, but most importantly, you should make the best decision for your company and ensure that whoever you partner with is the best fit for you and vice versa.

A healthcare software marketing strategy should mean more than finding new leads for your company – don’t get us wrong, new leads are vital. However, while a marketing strategy can be applied in any industry, your company may not see optimal results without a partner who is experienced with digital marketing for healthcare software companies.

Anyone selling to the healthcare software industry is aware that it’s a tough market – dominated by major brands with deep pockets, with long sales cycles and complex purchasing processes. To stand out as a healthcare software company, you need a digital marketing strategy that connects with your prospects, helps increase brand awareness, and delivers tangible results for your investment.

The healthcare industry is going through rapid digital transformation. Goldman Sachs predicted that the digital revolution can help the healthcare sector save $300 billion while Accenture found that the industry can save over $60 billion in the long-term by making the right technological investments today.

Artificial Intelligence. AI. We’ve all seen the movies where robotic AI armies rise against humanity, but thankfully those situations are (at present), purely fictional.

AI technology, however, is influencing almost every sector of our economy, from manufacturing to agriculture to healthcare to IT to communications—and of course, marketing. “Marketing?” you might ask. “What is AI marketing?” It’s a question we’ll answer here, but you might also want to take that question one step further by asking, “How can I put AI-powered marketing to work on my behalf?” Spot On can help you with solutions for that as well—read on!

2020 looks like an exciting year for digital marketers! In this article, we’ll take a look at the top trends that we predict will be driving marketing strategy over the next 12 months, from AI to influencers, from “naked emails” to unified identities, and from customer experience to employee engagement.  

Listen in as we share a few of our favorite 2019 marketing trends.

Birmingham, Alabama – May 7, 2019 – Spot On, a digital strategy agency specializing in web design and brand & strategy development, partners with companies to solve their greatest marketing challenges. Recently named a top inbound marketing agency of 2019 by DesignRush, the agency continues to focus on delivering the services that bring the highest level of impact to their clients.

Our first ever Smart Spot explains why you need a content strategy in place.

Marketers often take for granted all of the tools and resources available to us, but the truth is, these tools really make our jobs easier and support us in producing better results than we could without them.

In the spirit of Thanksgiving this week, here are a few tools Spot On utilizes pretty frequently to ensure that our marketing for clients as well as our own agency is the best that it can be.

Pay-per-click or PPC is a term many marketers are familiar with in theory, but in practice many may find the concept of a PPC marketing strategy complicated. To put it simply, advertisers pay a fee each time someone clicks on one of their ads.

It’s that time of year. Pumpkins, gourds, and Jack-o-lanterns are on many doorsteps. The air is becoming chilly and leaves are changing to vivid oranges, yellows, and reds.

Autumn is also the perfect season to evaluate your current digital marketing strategy and make any necessary changes as you start thinking about next year’s strategy.

Is Twitter still relevant for your marketing strategy? Your answer may depend on whether or not you've ever had success with this network. More often times than not, many businesses feel directionless when it comes to tweeting, especially when it comes to whether or not posts are reaching their audience.

A predecessor to Facebook, LinkedIn was launched in 2003 as a platform focused specifically on businesses and employment. Now, with over 500 million users, there’s no doubt that this is a popular network.

Let’s take a quick trip down memory lane to 2004. You or may not remember that when Facebook was first created, its membership was limited to Harvard students. However, it wasn’t long before the network expanded to other schools and not long after that, almost anyone could join.

Technology is continually transforming the classroom, and in this era of hyper-connectivity, the trends in EdTech are raising new concerns among educators. Your marketing efforts must go beyond highlighting the features and benefits of your products. The buyers and users of new educational technology need information, solid data, training and support if they are to change methods, and embrace innovation. 

Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when it comes to how a website should be designed and organized.

As the central point for all of your inbound efforts, your website should ultimately attract, convert, close and delight potential customers.

As an organization seeking to reach a unique audience with a niche product or service, we know it isn’t simple to attract the right leads or - if you do – converting them is another story.

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were selling and buyers came to them to gather information. Now, buyers do research on the internet, are well informed and usually have chosen who they want to do business with before they ever even contact a company.

While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you want to accomplish in a given time period, which you then fill in with specific tactics and campaigns to reach your audience. 

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free tools to help you get started. The truth is, many marketers and businesses are already leveraging social media to reach their customers and grow their personal brands. 

Your inbound marketing strategy needs to target a specific audience in order to engage them with your content and convert to into a sale. The buyer personas you develop guide your strategy and ultimately define your path to success.

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.

Ever worked with web developers or SEO experts that promise to put you on page one of Google?

Using digital marketing tools is one thing; using them to stand out from your
competitors is another.

Q&A sessions - via both content and personal interaction - are a powerful way for site visitors and qualified leads to get the information they need to make their next move. That makes sense, right?