A predecessor to Facebook, LinkedIn was launched in 2003 as a platform focused specifically on businesses and employment. Now, with over 500 million users, there’s no doubt that this is a popular network.
If you’re anything like me, you might not have jumped on the LinkedIn bandwagon right away. While I was in college, I decided to sign up because a professor claimed, “this is where you need to be to find a job”…and that was in 2010. Eight years later and it’s almost unheard of if you’re unable to find a prospect, employer, or co-worker on this popular network. And now, LinkedIn is so much more than networking for a job – if you’re not using it as part of your digital marketing strategy, you’re likely missing out.