Technology is continually transforming the classroom, and in this era of hyper-connectivity, the trends in edtech are raising new concerns among educators. Your marketing efforts must go beyond highlighting the features and benefits of your products. The buyers and users of new educational technology need information, solid data, training and support if they are to change methods, and embrace innovation.
Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when it comes to how a website should be designed and organized.
As the central point for all of your inbound efforts, your website should ultimately attract, convert, close and delight potential customers.
As an organization seeking to reach a unique audience with a niche product or service, we know it isn’t simple to attract the right leads or - if you do – converting them is another story.
Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were selling and buyers came to them to gather information. Now, buyers do research on the internet, are well informed and usually have chosen who they want to do business with before they ever even contact a company.
While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you want to accomplish in a given time period, which you then fill in with specific tactics and campaigns to reach your audience.