<img height="1" width="1" src="https://www.facebook.com/tr?id=405701309802882&amp;ev=PageView &amp;noscript=1">
SO-blog-hero3.jpg

Spot On Says

Inbound insight mailed directly to your inbox.

7 Tips for Your Company’s LinkedIn Strategy

A predecessor to Facebook, LinkedIn was launched in 2003 as a platform focused specifically on businesses and employment. Now, with over 500 million users, there’s no doubt that this is a popular network.

If you’re anything like me, you might not have jumped on the LinkedIn bandwagon right away. While I was in college, I decided to sign up because a professor claimed, “this is where you need to be to find a job”…and that was in 2010. Eight years later and it’s almost unheard of if you’re unable to find a prospect, employer, or co-worker on this popular network. And now, LinkedIn is so much more than networking for a job – if you’re not using it as part of your digital marketing strategy, you’re likely missing out.

Read More

7 Things You Should Know About Facebook Marketing Strategy

Let’s take a quick trip down memory lane to 2004. You or may not remember that when Facebook was first created, its membership was limited to Harvard students. However, it wasn’t long before the network expanded to other schools and not long after that, almost anyone could join.

Read More

3 Trends in Educational Technology That Affect Your Marketing Strategy

Technology is continually transforming the classroom, and in this era of hyper-connectivity, the trends in edtech are raising new concerns among educators. Your marketing efforts must go beyond highlighting the features and benefits of your products. The buyers and users of new educational technology need information, solid data, training and support if they are to change methods, and embrace innovation. 

Read More

6 Survival Tips for Your Website Strategy

Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when it comes to how a website should be designed and organized.

As the central point for all of your inbound efforts, your website should ultimately attract, convert, close and delight potential customers.

Read More

7 Digital Marketing Tips for Education Technology Companies

As an organization seeking to reach a unique audience with a niche product or service, we know it isn’t simple to attract the right leads or - if you do – converting them is another story.

Read More
Website Performance Assessment

CONNECT WITH US