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5 Steps for Creating a Content Development Strategy for EdTech Companies

In an ideal world, EdTech would sell itself. You've worked hard to develop a product designed to help teachers and administrators do their best work. Everyone wants to help kids learn, so what more does anyone need to know?

A lot, actually. It's one thing to create innovative hardware, software, and services for educators; it's quite another to meet those educators where they are to show them exactly how your product can change their lives. 

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Why EdTech Companies Need a Social Media Content Strategy

No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.

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5 Things Educational Technology Organizations Need to Know About SEO

As an educational technology marketer, you know what a great effect technology can have on an industry.

Smartphones, media streaming, and telepresence robots have all been extremely disruptive to the EdTech industry. They have also greatly improved the user experience.

Search engine optimization is no different.

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8 Ways Educational Technology Companies Can Generate Leads

Consumers search the internet with questions. Supply the best answers in the best way, and traffic will flow to your website. Each visit is a possible lead. It’s simple and complex all at once. To develop a relationship and convert casual browsers into qualified leads, you need to offer timely and relevant information and encourage engagement with your content. Your goal should be to meet the needs of prospects at each point along the buying journey. If you do this well, visitors to your site will reward you by supplying their contact information.

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Pros & Cons of Technology in Education

Adding technology to the classroom has been one of the biggest and most beneficial changes to education that we’ve seen over the last few years. Not only has technology changed how teachers interact with their students, but also how they communicate with other teachers, policymakers, and parents.

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