<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=767288893438864&amp;ev=PageView&amp;noscript=1">

SPOT ON SAYS

Insider Software Marketing Secrets: Buying Email Lists

Posted by Rebecca Graves

Aug 12, 2016 8:00:00 AM

When it comes to building an audience for your inbound marketing campaign, it's all about audacity.

You've got to be bold. You've got to use best practices. And whatever you do, you must fight the temptation to take the easy way out—even if thousands of email contacts are only a credit card swipe away. Yes, it can be incredibly tempting to buy an email list to support your software marketing efforts. But it's always a bad idea. 

Read More

Topics: Email Marketing, Software Marketing

8 Ways to Grow Your Software Marketing Email List Organically

Posted by Rebecca Graves

Aug 10, 2016 8:00:00 AM

When it comes to email marketing, your efforts are only as good as your email list.

Sure, you can take the easy way out and buy or rent yourself a list. But that's a surefire way to put your IP address in the crosshairs of anti-spam crusaders. The truth is, successfully integrating an email campaign into your comprehensive inbound marketing strategy doesn't typically come to those who take the easy route. No, successful software marketing email campaigns come to those who build their email lists organically, methodically, and over time.

Read More

Topics: Email Marketing, Software Marketing

7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

Posted by Rebecca Graves

Feb 19, 2016 8:00:00 AM

You have big goals for your healthcare marketing campaign. From engagement to personalization, you’re setting your sights high, and the sky’s the limit. A set of high-reaching goals is the ideal place to begin a successful healthcare marketing campaign.

Read More

Topics: Healthcare Marketing, Email Marketing

5 Email Marketing Challenges and What to Do About Them

Posted by Rebecca Graves

Aug 7, 2015 8:00:00 AM

Email marketing is a fantastic way to reach prospective customers. However, just like any other means of advertising, it has its own nuanced challenges. Below we take a look at some of the most common email marketing obstacles and explain what can be done to overcome them.

Read More

Topics: Email Marketing

Will the word "free" boost or kill your e-mail marketing objectives?

Posted by Susie Kelley

Apr 9, 2013 3:08:00 PM

Free: the most powerful word in the selling universe! At least that’s the accepted wisdom handed down by generations of advertisers and marketers.

In everyday life, the word sure has drawing power. Consider how hard it is to avoid a farmers-market table full of “free samples” or pass by a theater offering “free admission.”

Read More

Topics: Email Marketing

Grow Your Business with Targeted Email Marketing and Lead Nurturing

Posted by Rebecca Graves

Mar 20, 2013 8:41:00 AM

If the word “blast” always accompanies “email” in your digital marketing strategy, maybe it’s time to get a new strategy.  It is time for targeted email marketing and lead nurturing.

Read More

Topics: Email Marketing

Subscribe to Spot On Says

getting a website without getting ripped off