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Spot On Says

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Will the word "free" boost or kill your e-mail marketing objectives?

Free: the most powerful word in the selling universe! At least that’s the accepted wisdom handed down by generations of advertisers and marketers.

In everyday life, the word sure has drawing power. Consider how hard it is to avoid a farmers-market table full of “free samples” or pass by a theater offering “free admission.”

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Grow Your Business with Targeted Email Marketing and Lead Nurturing

If the word “blast” always accompanies “email” in your digital marketing strategy, maybe it’s time to get a new strategy.  It is time for targeted email marketing and lead nurturing.

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