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SPOT ON SAYS

What Do Your Patients Want From Your Brand?

Posted by Rebecca Graves

Feb 10, 2017 2:00:00 AM

There's a dearth of information available on how to develop your brand; you want to be unique, memorable, engaging, distinguished and associated with positive recognition. Those are certainly goals worth striving for.

However, healthcare marketing is doubly successful when brand development flips upside down. Instead of focusing on the effect you want your brand to have on others, direct intentions towards deciphering what others want from your brand.

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Topics: Healthcare Marketing

5 Benefits of Mobile Apps for Your Healthcare Practice

Posted by Rebecca Graves

Feb 1, 2017 9:00:00 AM

Modern healthcare marketing demands that you are just that - Modern. In the midst of the great SEO and inbound marketing strategies marketers employ, they must also keep up with the mobile era. Separate from texting and searching, consumers love their mobile phone apps.

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Topics: Healthcare Marketing

Use Healthcare CRM to Improve Relationships Patients & Providers

Posted by Lisa Isbell

Jan 22, 2017 2:00:00 PM

Most healthcare marketing blogs focus on the relationship between CRM systems and profit. There's nothing wrong with this. Even the most heartfelt and patient-centric healthcare providers require a profit in order to do their jobs.

While patient health is a top priority, healthy patient relationships should certainly be a close second because, in full-disclosure, we believe healthy relationships between patients and providers will, ultimately, yield higher profits.

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Topics: Healthcare Marketing

Modern Healthcare Marketing: Leveraging Partnerships and Alliances

Posted by Lisa Isbell

Jan 15, 2017 11:30:00 AM

They say many hands make light work, and they often result in better work. This is why modern healthcare marketing should take advantage of partnerships and alliances that facilitate better physician-patient engagement and improve healthcare outcomes.

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Topics: Healthcare Marketing

Choosing the Right Partners for Modern Healthcare Marketing

Posted by Susie Kelley

Jan 4, 2017 8:00:00 AM

Welcome to the brave new world of healthcare.

It's filled with increased competition, cost control measures, and mandates and regulations coming down from government commissions. And then there are the patients, who are all over Facebook, Twitter, Instagram, and LinkedIn and increasingly involved in making their own healthcare decisions.

In this new, modern world, healthcare marketing has never been more important. And that's why you're probably looking for a partner.

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Topics: Healthcare Marketing

Top Strategies for Optimizing Your Patient Portal

Posted by Rebecca Graves

Dec 29, 2016 8:00:00 AM

How much potential does your patient portal hold?

Is it a panacea for all things that stand in the way of profits, an elixir guaranteed to deliver ever-increasing efficiency as well as a steady stream of patients pouring through your doors? Or is it simply a mandated method of exhibiting meaningful use?

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Topics: Healthcare Marketing

Marketing Your Patient Portal: Smart Tips You Can Use

Posted by Rebecca Graves

Dec 27, 2016 8:00:00 AM

What good is a portal without a patient?

That's the question healthcare providers are asking themselves after investing a lot of time, effort and resources into developing their patient portals.

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Topics: Healthcare Marketing

Boosting Patient Engagement With Healthcare CRM

Posted by Susie Kelley

Nov 30, 2016 10:47:41 AM

Healthcare marketing is faced with a dubious challenge. You're expected to boost customer satisfaction and increase profit margins while, at the same time, global healthcare costs are expected to more than double. Yikes!

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Topics: Healthcare Marketing

Modern Healthcare Marketing Secrets for Increasing Patient Engagement

Posted by Lisa Isbell

Nov 25, 2016 9:00:00 AM

At the core of high-quality healthcare is high-quality human relationships. In order for sustainable listening, understanding, and healing to take place, patients have to trust their healthcare team. They may not need to love them - although that's certainly a major bonus - but they do need to trust that they're in the best of hands.

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Topics: Healthcare Marketing

Healthcare Costs: LOS vs. Early Admissions Care. 3 Easy Ways to Improve Early Admissions Care for YOUR Patients!

Posted by Susie Kelley

Nov 23, 2016 8:00:00 AM

Anyone working in the healthcare industry is well-acquainted with the emphasis placed on two very important, cost-related entities: hospital readmission rates and patient length of stay (LOS). Above and beyond patient care and well-being, both have a significant effect on a healthcare facility's bottom line.

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Topics: Healthcare Marketing

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