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Smart Spots

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5 Ways the Healthcare SaaS Market is Changing

The ongoing Covid-19 pandemic has been hastening digital transformation and the adoption of cloud-based SaaS platforms in the healthcare industry. 

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Industry Outlook: The Healthcare Enterprise SaaS Market

The healthcare industry has undergone rapid digital transformations in the past few years. The pandemic has accelerated the adoption of remote communications and other digital tools, with many healthcare organizations forging new relationships with technology providers as they realized they didn’t have the resources to build these capabilities in-house.

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Setting a Healthcare SaaS Marketing Budget: What to Ask an Agency

After you have decided to hire a marketing agency, you need to set a SaaS marketing budget. Your agency should know how much you plan to spend, so they can prioritize your marketing activities and create a strategy to optimize your ROI.

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Does Your Agency Grasp the SaaS Marketing Funnel for Healthcare?

When you partner with a digital marketing agency, you need to feel confident that they really understand your business. Healthcare software marketing has a unique set of challenges, and not every agency has the right combination of marketing expertise and specialized knowledge of the healthcare sector to build a high-performing SaaS marketing funnel for healthcare.

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7 Things a Healthcare SaaS Content Marketing Agency Should Do

You are a healthcare-focused SaaS company. By nature, you are obsessed with efficiency, data, and automation. Content marketing may be the last thing you want to see on the budget. But, then again, content marketing brings in 3X as many leads as traditional marketing and costs 62% less, according to HubSpot. Some of your peers shy away from the delayed gratification and perceived lack of control in favor of old-school, outbound approaches. But this is not an old-school field is it? You need to speak to audiences as an insider, a resource, and a friend to gain advantage where competitors may make wild claims and offer inferior products.

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Healthcare SaaS-based Marketing: Is Your Website a Roadblock?

Unfortunately, it's a tale as old as time. A healthcare SaaS-based marketing platform launches a new, beautiful website. Perhaps the brand even allotted a significant portion of its budget for the new website redesign.

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Healthcare SaaS Product Marketing Strategy: How Pay-Per-Click Works

Today, Google has over 270 million U.S. unique visitors, with 81% using it to search online for a product or service. Therefore, it is no wonder why pay per click (PPC) continues to be an effective healthcare SaaS product marketing strategy.

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Five Ways Email Campaigns Provide Healthcare SaaS Marketing Insights

Did you know that email produces an incredible 4,200% return on investment? This makes targeted email campaigns one of the most effective marketing channels available to any company.

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Creating SaaS Marketing Blogs for Healthcare Customers

Content marketing is considered a fundamental strategy of successful B2B marketing. In fact, 93% of B2B marketers use content marketing as part of their ongoing marketing strategy. Particularly for software or tech businesses in the healthcare industry, SaaS marketing blogs are the cornerstone that holds a content marketing strategy together.

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SaaS Content Marketing in Healthcare: Why It’s So Effective

B2B SaaS inbound marketing is a highly successful strategy for healthcare software companies to attract and retain customers, and content marketing is a critical component of the plan.

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What Is SaaS Marketing in the Healthcare Industry?

The global healthcare cloud computing industry is expected to reach $61.84 billion by 2025. It is a quickly growing industry with a calculated growth rate of around 18.7% year-over-year growth. A large portion of this industry includes software-as-a-service (SaaS), which has seen rapid adoption throughout the healthcare industry as more companies begin to leverage data, artificial intelligence, telemedicine, and other healthcare innovations to provide better services to their patients.

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How the Best SaaS Marketing Companies Reach Healthcare Customers

Healthcare SaaS companies face a double challenge. On one hand, they must overcome the complexities of marketing to the healthcare sector – the long sales cycle, cautious buyers, and a crowded, highly competitive market.

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10 Questions a Healthcare Software Marketing Agency Should Ask

Working with a healthcare software digital marketing agency is a big step that can propel your business forward. Finding the right fit for your business takes some investigation, though.

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Can a Digital Healthcare Marketing Agency Help Your Company?

Any healthcare organization or company will tell you that marketing is one of their biggest challenges. As new issues arise every day, healthcare IT companies are working harder than ever to reach their ideal buyer.

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How to Market Healthcare Software Companies: Why Your Agency Matters

Some software companies make having a strong digital presence in the marketplace look easy. What you don’t see, however, is the work that goes into achieving a high level of visibility and credibility. There are many approaches a company can take to creating a digital presence. In fact, deciding which method best fits your company will be one of the most important marketing decisions you can make. .

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How Digital Strategies Are Transforming Healthcare Software Marketing

The rapid pace at which the healthcare industry is turning digital presents tremendous opportunities for healthcare software providers. However, the complexity of healthcare SaaS marketing can make growing your business an uphill battle.

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6 Questions to Ask When Selecting an Agency for SaaS Healthcare Marketing

Digital transformation in the healthcare industry is accelerating, and the market for SaaS products in the sector is only going to expand. With higher demand also comes more competition. To reach the right prospects, accelerate the sales cycle, and retain more customers, you can't leave your SaaS healthcare marketing to chance.

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Healthcare Digital Marketing for Software: Why Work with an Agency?

As you seek a marketing partner to help your healthcare software company, you may be torn between choosing to work with a freelancer, an agency, or even hiring someone to work for your team in-house. There are pros and cons to each, but most importantly, you should make the best decision for your company and ensure that whoever you partner with is the best fit for you and vice versa.

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5 Top Digital Healthcare Marketing Services for Software Providers

It’s a time of opportunity in the healthcare software industry. An emphasis on value-based care is shifting the way practices operate in this ever-growing market. Even small practices are looking for ways to secure patient records; relieve physicians overwhelmed by paperwork and outdated processes; manage prospects and referrals, and speed up billing.

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A Guide to Inbound Healthcare Marketing for Software Companies

Inbound marketing can be the secret weapon for healthcare software businesses. But getting it right takes a solid strategy, an agile approach, plenty of patience, and a strong understanding of the complexities of the healthcare software market. In this article, we give you a complete guide to the ins and outs of inbound healthcare marketing for software companies.

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Best Digital Marketing Strategies for Healthcare Software Companies

A healthcare software marketing strategy should mean more than finding new leads for your company – don’t get us wrong, new leads are vital. However, while a marketing strategy can be applied in any industry, your company may not see optimal results without a partner who is experienced with digital marketing for healthcare software companies.

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6 Benefits of Working with a Healthcare Software Marketing Company

Anyone selling to the healthcare software industry is aware that it’s a tough market – dominated by major brands with deep pockets, with long sales cycles and complex purchasing processes. To stand out as a healthcare software company, you need a digital marketing strategy that connects with your prospects, helps increase brand awareness, and delivers tangible results for your investment.

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5 Data-Driven Healthcare Software Marketing Services

The healthcare industry is going through rapid digital transformation. Goldman Sachs predicted that the digital revolution can help the healthcare sector save $300 billion while Accenture found that the industry can save over $60 billion in the long-term by making the right technological investments today.

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Top 5 Healthcare Software Marketing Tips for 2021 and Beyond

It’s 2021 and if you are not implementing healthcare software marketing, you can be sure that your competition is doing so. Nowhere is this more critical than in the healthcare SaaS sphere. With the shift towards virtual healthcare and telemedicine over the course of this year, healthcare organizations need digital-first marketing strategies that meet patient expectations. For healthcare software companies wanting to connect with medical providers, plans for 2021 and beyond must include a strong digital marketing strategy to help gain and maintain traction in a transformed healthcare landscape.

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5 Best Practices for SaaS Marketing for Healthcare

SaaS marketing for healthcare software companies is uniquely challenging – but the right strategies can help. Healthcare software marketers have to contend with a long sales cycle, an industry that is heavily regulated and slow to change, multiple stakeholders and a demanding customer base. To market healthcare SaaS solutions effectively, you will need a long-term strategy that includes both inbound and outbound tactics, a strong understanding of your target market, and an agile, best-practice approach.

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Digital Marketing for Healthcare Software: 8 Steps to Success

The healthcare industry is undergoing rapid digitalization. High demand for telehealth services, data analytics capabilities and tech-enabled patient experiences will create ample opportunities for healthcare software vendors to grow in the future.

To attract and retain more customers, you need a well-designed digital healthcare software marketing strategy. It can help you position your products or services effectively in the marketplace, create messaging that appeals to your ideal clients, identify the best advertising channels, and optimize your marketing budget to generate the highest ROI.

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Why Digital Marketing for Healthcare Software Companies Is Essential

Recent shifts in the healthcare industry are causing many providers — from small practices to large hospitals — to jump onto the digital bandwagon and to seek new healthcare software services. For example, Binary Fountain found that 50.3% of providers are investing in telehealth initiatives, while 42.8% of healthcare marketing teams are using online appointment software.

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8 Things to Look for in a Healthcare Digital Marketing Agency

There’s no doubt that choosing the right healthcare digital marketing agency for your business is tricky. In fact, finding the perfect marketing partner to support your growth has never been more important.

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How to Develop Engaging Email Marketing for Healthcare Software

With all the buzz about social mediaSEO, and CRO, you’d be forgiven for thinking that email marketing is yesterday’s news. In fact, nothing could be further from the truth. When done well, email marketing can have a significant return on investment for healthcare software marketers

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6 Steps to Success with Healthcare Software Social Media Marketing

The jury’s in – social media is no longer just for B2C companies. Any successful healthcare software marketing plan will need to include a strong social media strategy.

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How to Market Software to Healthcare Professionals

Marketing to healthcare professionals is never easy. They are constantly bombarded with information, making it hard to stand out from the crowd. Strict regulations mean that trust comes at a premium and entering the market as a new contender is correspondingly challenging.

To market your healthcare software, you may need to engage multiple stakeholders at different levels of the organization, then maintain their interest and buy-in throughout the long sales cycle. In this article, we'll look at some tips and techniques to get your software in front of the right people in the healthcare industry, generate more leads, and keep your bottom line in the peak of health.

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How to Improve Return on Investment for Healthcare Software Marketing

Healthcare software marketing is tough - so you need to make sure you’re getting the biggest bang for your marketing buck. But calculating the return on investment (or ROI) for marketing is notoriously tricky; in fact, only 37% of managers are confident they can prove the impact of their marketing strategies, at least over the short term. In this article, we’ll look at ways that you can measure marketing results - and how you can maximize your ROI to see measurable improvements across the bottom line.

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No Strategy? Your Healthcare Software Marketing is Doomed

Marketing to the healthcare industry is notoriously tricky. Add in the challenges of selling SaaS in the healthcare industry, and you’re looking at a whole host of potential pitfalls.

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Smart Spots: Spotlight on Healthcare Tech

In this week’s Smart Spot, we're sharing an interview between Susie Kelley and Dr. Arlen Meyers, professor of otolaryngology, ear, nose and throat surgery at the University of Colorado, as well as the President and Co-Founder of the Society of Physician Entrepreneurs.

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How to Implement Pay-Per-Click Marketing for Healthcare SaaS

Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two tactics are approached separately, in a silo. But what if these two tactics were approached together for maximum benefit?

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Inbound vs Outbound Marketing for Healthcare Software

Marketers have a tendency to position inbound and outbound marketing as an either/or proposition - and these days, inbound marketing is on a winning streak.

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4 Things You Should Know About 2019 Healthcare Technology Trends

Healthcare is a notoriously conservative industry - no wonder, with lives literally on the line - but 2019 may be a tipping point for healthcare technology. New approaches - like telemedicine and virtual reality diagnostics - are becoming increasingly standard, and the global digital health market is predicted to reach $206 billion by 2020. 

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Healthcare Software: 6 Ways to Upgrade Your Social Media Content Strategy

To get ahead in the healthcare software industry, you need to stand out from the crowd. While most companies these days are already promoting themselves on LinkedIn or Facebook, to really reach your audience, raise brand awareness, and attract leads for your software, you may need to put in a bit more effort to get results.

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Healthcare Software: How to Create a Content Marketing Calendar

We’ve written before about how important a content marketing strategy is for healthcare software companies: it helps generate leadssave money, and keep your target customers engaged throughout the long healthcare sales cycle.  

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Healthcare SaaS: How to Build an Effective Blog Content Strategy

In 2018, everyone is talking about video marketing, social media marketing, user experience marketing, even AI marketing. So is blogging on its way out? 

The answer is a resounding no. Blogging should be a key component of any solid healthcare SaaS marketing strategy. Here’s why.

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Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother? 

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Healthcare SaaS: The Do's and Don'ts of Marketing Automation

Marketing automation is one of the latest industry buzzwords - but what does it really mean for your healthcare software business? In this article, we’ll take a look at the best uses of marketing automation - and what to avoid.

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Healthcare SaaS: How to Align Your Marketing and Software Development Teams

There’s little doubt that building a SaaS business with closely aligned marketing and development is one of the secrets of success. This is especially the case in a complex industry like healthcare. Building a clear and consistent message, backed up by a product carefully designed to fit the needs of your niche; carefully communicating the value provided by the software, and understanding precisely how its value is delivered to the end user; describing the product in language that speaks to the customer - all this depends on close integration between product marketing and product development. 

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Healthcare SaaS: How to Build a Winning Social Media Strategy

In the increasingly competitive environment of healthcare SaaS, making your brand stand out can be a serious headache. We’ve found that one of the most effective ways to help our healthcare software clients in areas like brand recognition and engagement, is a social media strategy. 

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5 Healthcare SEO Tips for Software Solutions

There’s so much that is encompassed in search engine optimization, or SEO. For a healthcare software solutions provider, you already know how important it is to get your products or services just right for your customers and potential customers. 

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4 Marketing Strategy Tips for Healthcare Software Companies

Software developed specifically for healthcare is an increasingly crowded market, dominated by heavyweights with huge marketing budgets. In this daunting industry, it can feel impossible to stand out from the rest. But with the right marketing strategy in place, even smaller healthcare software companies can attract their audience.

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How to Personalize Your Healthcare Marketing Strategy

Patients in 2018 are more empowered than ever before to make healthcare decisions. They conduct extensive research into healthcare providers before making a choice. They recommend providers to one another. They also feel quite comfortable switching providers: in fact, a study by the West Corporation found that 88% of patients would switch healthcare providers if not completely satisfied. 

So, how can you stand out from the crowd?

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10 Healthcare Marketing Trends You Can’t Afford to Miss

Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure they are reaching their audience using the appropriate content and channels.

So, what’s on the minds of marketers in the healthcare software industry? 

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Healthcare IT Companies: Big or Small, Inbound is for Everyone

It's easy to come to the conclusion that companies have different tactics for how they do business, manage their teams, and develop strategy based on their size and their revenue. Some companies, like Epic, openly acknowledge that they spend less time on their marketing strategy than others because they achieved "brandeur" and success early on.

Regardless of how successful or big or small your software company is, having a healthcare marketing strategy will take you much farther than having none at all. 

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Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Today, one of the biggest challenges for healthcare providers is to find an effective way to attract patients.

Fortunately, more healthcare marketing managers are becoming aware that inbound marketing may help them encourage patient engagement and nurture relationships.

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Learn How One Healthcare Marketing Professional is Staying Ahead

Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the Senior Marketing Communications Specialist for Surgical Information Systems, a healthcare IT company serving mid-sized surgical centers from the city of Atlanta.

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How to Make a Human Connection When Marketing Healthcare Software

Human interaction is irrelevant during the creation and programming of a new software product. Sure, water cooler chat involves relationships, but you're not out there mingling with the population at large.

It's a very different story once you're ready to launch and sell your product, and if you don't give the power to the people, healthcare software marketing attempts will fall very, very shy of intended projections.

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3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS marketing teams to see how they do what they do. What tools are they using? Where do they go to learn about their target market? What strategies are they employing to nurture prospects and clients?

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How Marketers Can Get the Most Mileage from Healthcare Content Marketing

Did you know your target market's attention span is shorter than that of a goldfish? Research from Microsoft Corporation found the average adult attention span in the year 2000 was 12-seconds, by 2013 it was only 8-seconds. Since goldfish have an attention span of about 9-seconds, they win!

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Modern Healthcare Marketing: Leveraging Partnerships and Alliances

They say many hands make light work, and they often result in better work. This is why modern healthcare marketing should take advantage of partnerships and alliances that facilitate better physician-patient engagement and improve healthcare outcomes.

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Choosing the Right Partners for Modern Healthcare Marketing

Welcome to the brave new world of healthcare.

It's filled with increased competition, cost control measures, and mandates and regulations coming down from government commissions. And then there are the patients, who are all over Facebook, Twitter, Instagram, and LinkedIn and increasingly involved in making their own healthcare decisions.

In this new, modern world, healthcare marketing has never been more important. And that's why you're probably looking for a partner.

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Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

As with any big change in established systems, the Affordable Care Act (ACA) created a bit of confusion in its wake. This is experienced in many different ways, depending on a particular patient population.

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Using Healthcare Marketing to Help Reduce Hospital Readmissions

What do healthcare marketing and reduced hospital readmissions have in common? Communication.

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9 Healthcare Marketing Tips That Aid Billing

Every dollar collected from patients is another dollar added to your already slim profit margins. Collecting those dollars is another matter.

Here are a few stats for you:

  • More than 75% of consumers use the internet to pay bills, and almost as many say they prefer the option to pay medical bills online or via apps.
  • Roughly 76% of consumers report being confused about their insurance coverage as well as the medical bills they receive in the mail.
  • In 2015, 74% of healthcare providers saw a decrease in insurance coverage (largely due to high-deductible plans) and an increase in patient-owed bills.

Those facts can serve as a guide of sorts as you structure information- and education-based content in a more relevant and applicable way.

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Can Effective Marketing Improve Healthcare Billing Efficiency?

(Insert sweet, instrumental music with slow-motion montage of smiling, be-scrubbed healthcare professionals dancing in a sea of checks. Then, a smooth voiceover begins...)

"Imagine a world where all patients paid their bills on time..."


We know, there's no imagination powerful enough to envision a world where all bills were paid on time. However, the advent of patient portals has certainly provided opportunities for more patients to submit payments in a timely fashion.

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Healthcare Marketing Focus: Early Admissions Care

Hospitals and medical facilities are devoted primarily to the care of their patients—but cost is certainly a secondary priority. If your facility can't stay in the black, the ability to provide quality care diminishes, and this has a disastrous effect on attracting new patients and clients.

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Why and How to Build a LinkedIn Group for Healthcare Marketing

Marketing. It's part art, part science. It's a multi-billion dollar industry. And it's a necessity for healthcare organizations.

Yes, if you want to build a bigger, better business, you're going to need to market yourself, your company, and your products and services.

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Building a Database of Well-Qualified Leads for Healthcare Marketing

Behold the unbridled power of the well-populated healthcare marketing database. It provides information about businesses and industries, access to decision makers, and the ability to significantly shorten the sales process. Yes, a healthcare marketing database can be the bedrock on which your inbound marketing strategy is built. It allows you to know with precision whether your tactics are working or not – and then make smart decisions about how to enhance them.

That is, if it includes precise information about high-value prospects harvested directly from their LinkedIn accounts.

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The Pros and Cons of External Marketing for Healthcare

If you're studying the ins-and-outs of healthcare marketing, you know inbound marketing is where it's at. Since the large majority of your patients use smartphones and other gadgets to find you or check up on you, it makes sense that a significant amount of marketing energy should be focused on inbound practices that pave the way for patients to come looking for you.

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Your Healthcare Newsletter: Is It Worth the Effort?

Remember the newsletter? Printed and mailed on a monthly basis. Then bimonthly. Now quarterly. It's filled with useful information – clinic hours, new hires, and maybe a feature story about a new service. And then there's the canned content that you were forced to purchase because you simply didn't have enough time to pull together enough content to fill last quarter's newsletter... which serves as a reminder that the next one is right around the corner, so you'd better get busy.

If you only think about your healthcare newsletter once a quarter (and always at the last minute), your audience is probably thinking about it even less often.

This begs the question: When it comes to healthcare marketing, is your healthcare newsletter even worth all the effort?

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3 Reasons to Use Professional Referral Marketing

Methodical inbound marketing is the foundation of successful medical practice marketing. It takes a trickle of website visits and turns them into a stream of qualified leads. Professional referral marketing, however, is the wellspring to tap if you want to unleash the Niagara Falls of new patients and clients.

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3 Reasons to Keep Your Customers Tuned Into Healthcare News

There’s always a new development, event, or update in the world of healthcare. For those who work in healthcare marketing, it’s crucial to keep your finger on the pulse of what’s unfolding.

But what about your customers? Why is it necessary to keep them up-to-date when access to current events is easier than ever?

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Are Personas Really Necessary for Your Healthcare Website?

The idea of creating marketing personas sounds great, but the process itself can be pretty time consuming. It requires digging into the nitty-gritty details about the clients you have now as well as the types of clients you hope to gain in the future. The complexity of that task is daunting and can cause healthcare marketing teams to wonder if taking the time and energy to create detailed personas is really that necessary.

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7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

You have big goals for your healthcare marketing campaign. From engagement to personalization, you’re setting your sights high, and the sky’s the limit. A set of high-reaching goals is the ideal place to begin a successful healthcare marketing campaign.

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4 Strategies for Standing Out From the Pack (in a Positive Way!)

Online marketing has certainly changed the nature of many industries, the healthcare industry being no exception. With the plethora of health-related content online, it's difficult to remember a time when we didn't reach first for our smartphones when looking for medical information.

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The World of Healthcare Marketing is Changing – Are You Keeping Up?

If there’s one industry in marketing that’s changing at a rapid pace, it’s healthcare. Between more choices for patients and the growing use of online reviews, the world of healthcare itself looks very different than it did just a decade ago.

Perhaps the biggest change of all is the increased emphasis on patient-centric practices and care. Healthcare marketers can use this change to their advantage by developing campaigns that draw consumers in naturally. Inbound marketing does just that, bringing in 54 percent more leads than traditional marketing tactics do.

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3 Ways to Make Healthcare Less Complicated for Your Customers

Healthcare is a funny thing. Few of us graduate high school or finish our degrees well-versed in the topic, yet all of us need to understand the core aspects of the industry to lead healthy, fulfilling lives.

Few would disagree that healthcare can seem complicated and sometimes frustrating to those outside the field (and perhaps to many on the inside as well). This means that anyone who works in healthcare marketing has the obstacle of confusion to overcome.

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5 Ways to Engage Your Subject Experts in Your Healthcare Marketing Efforts

"Medical practice marketers"... the phrase itself sounds like a bit of an oxymoron, doesn't it?

The type of person who pursues marketing as a profession is typically creative – a "big picture" thinker, a "words" person, or what we often talk about as being "right-brained." Typically, science and math weren't their favorite subjects in school.

Then there are the doctors and physicians – the "subject experts." These medical practice pros are typically thought of as logical, linear, math-and-science-types. They think more on the micro-level and are decidedly left-brained. In other words, the strengths and talents of the former are not necessarily shared by the latter, and vice versa.

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3 Ways the Internet Has Changed the Game for Healthcare Marketing

In today's tech-savvy culture, it seems that everyone with an ailment quickly clicks on their web browser even before calling their primary care provider. It's official: the game has changed.

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Healthcare Marketing: Going Beyond the Headlines to Gain New Customers

Evaluating current statistics connecting headlines and SEO punch, you'd think a catchy headline is all you need to increase medical website marketing numbers. For example, MOZ cites that 80% of readers never make it past headlines and that if a headline resonates with a reader, it can increase website traffic by 500%.

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The Competitive Value of Healthcare Marketing Content

Do you have a regular business you frequent in your hometown? Perhaps it's a restaurant where the waitress knew your parents and now asks about your kids. Maybe it's a bakery or coffee shop where the person behind the counter has your favorite pastry or coffee drink on the countertop when you arrive at the register. These gestures are thoughtful and meaningful ways to say, "I see you, I know you, and I want to honor our relationship." Healthcare marketing requires that same level of attention to personal detail and, when you succeed, it will always give you the competitive edge.

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Are You Overlooking Your Best Healthcare Marketing Asset

shutterstock_247075393Is your healthcare practice like a regular Johnny-on-the-Spot, happily finding and fixing anything that isn't in compliance? Or, are you more like ostriches, "pretty sure" things are up-to-par and dreading when you'll have to raise those heads from the sand to put your beaks - or noses - to the grindstone in time to meet upcoming compliance deadlines?

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3 MedTech Marketing Must Haves to Get More Leads and Sales

The MedTech Marketing arena has evolved over the years and like so many other industries is facing the transition from offline, outbound marketing practices of the past to the online practices of the here-and-now.

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Getting social with healthcare marketing

Social media is big. How big, exactly? As of January 2014, almost three out of every four Americans on the Internet use social networking sites. In the healthcare world, social media networks are especially important. Over 40% of consumers report that information they find on social media networks will have an impact on the way that they address their health.

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Healthcare managers work to bridge marketing and sales gap

With the growth of the healthcare in general, the position of healthcare manager is also poised to rise – up to 23 percent from 2012 to 2022, according to the Bureau of Labor Statistics. Whether you manage a facility, the people in it or both, as a manager you are likely to be seen as the authority on growing the business, and that includes a strong focus on sales and marketing.

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This is How Healthcare Marketing Grows Revenue

Just as the digital revolution has changed the way consumers purchase goods and services, it’s also changing the way people seek out healthcare information – including finding medical professionals.

If your practice is still tied to traditional (and fading) “outbound” marketing tactics, like direct mail, outdoor boards and Yellow Pages, you could be missing out on valuable new leads. Consider these findings from a 2014 healthcare marketing whitepaper published by Smith & Jones:

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Tick Tock, Meaningful Use Compliance Impacts Healthcare Marketing Plans

If your healthcare facility is engaged in care for patients covered by Medicare or Medicaid you are likely feeling the pressure of the looming deadlines associated with Meaningful Use Standards.  The clock is ticking the loudest in the ears of healthcare management professionals where patient records management is still heavily achieved with paper-based record keeping methods.

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A Zillion Likers, Not a Penny of Profit: Healthcare Marketing & Social

Like us on Facebook! If you’ve visited any company or organization’s website or blog in the past couple of years, you’ve seen that plea.

Every business wants to be liked on Facebook – for now, at least – because adults have overtaken teens and college students as the social giant’s biggest audience. There’s a lot of potential revenue tied to getting your social pages seen, liked and shared.

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A Breakdown Of The Inbound Healthcare Marketing Process

Healthcare marketing is one of the more challenging facets of managing a healthcare practice when you consider how quickly things in the marketing world change. It is widely accepted that the best way for today's healthcare practices to gain clients is through inbound healthcare marketing on the Internet, but this is an unfamiliar landscape for many  healthcare professionals. To help you better understand how it can help your practice or medical facility, you must understand why it is effective and how each step in the process works.

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Spring Tips For Boosting Your Healthcare Marketing

Healthcare organizations need to market their brand and capabilities in a very unique way if they wish to succeed. Fortunately for those in the healthcare sector, there are more ways than ever for medical practices and healthcare professionals to grow their presence through the web. Healthcare marketing online can be done in several ways during the spring season if you want to bring in more patients.

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How to Generate Content for Healthcare Marketing

Your healthcare marketing is in a state of transition – from yesterday’s “outbound” methods (direct mail, display ads, Yellow Pages) to today’s inbound marketing strategies designed to align with the web-surfing habits of your current and prospective patients.

At the heart of inbound marketing is content: those blogs, white papers, videos and articles that attract attention and build credibility. Producing that great content (and avoiding the pitfalls) is a process that demands attention and detail. But that same content is now what people expect, and search for, online.

First things first

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What to Expect When You Switch to Inbound for Healthcare Marketing

pitfalls_online_healthcare_marketingIt is no secret that in the modern world, inbound tactics on the Internet are at the head of the class when it comes to healthcare marketing. Any healthcare office that wants to make the transition away from traditional outbound marketing like billboards, television commercials, or direct mail might not immediately know what to expect. When your practice decides to transition to inbound healthcare marketing, there are a few things to understand to ease the difficulty of this adjustment.

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3 Most Common Pitfalls of Online Healthcare Marketing

There are many things said about online healthcare marketing, but one thing no one has ever called it is easy. Modern healthcare professionals are focused on inbound marketing, which differs from traditional outbound techniques often employed by marketers in the past. Many medical offices encounter a variety of challenges, both when they begin establishing online marketing campaigns and when they go to tweak or change them. Here are three of the most common issues encountered by healthcare professionals as they make efforts to establish and maintain a successful inbound healthcare marketing campaign through the web. 

Creating Marketing Content With Poor Or Insufficient Strategy

It is true that content is key for successful healthcare marketing, but it is important that you put some thought behind the content that you place on your web site. A common mistake made by many healthcare marketers today is placing the emphasis on taking something from customers: traditional outbound marketing like television advertisements or cold calling requires patients to give something, whether it is their time or money.

With inbound healthcare marketing, your focus should be on giving something to your target audience. You need to find out what your prospective patients care about and try to provide resources that address their needs before you ask for something in return from them. Blogs, social media updates, and email newsletters are all appropriate channels on which to provide this information.

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Healthcare Advertising Should Include Facebook

If you've been slow to incorporate Facebook into your healthcare advertising plan, you're not alone. Just as the healthcare industry has been slow to embrace digital content marketing in general, medical marketing professionals have lagged behind in the trend toward social media marketing. However, if you're following the crowd in this arena, you're missing an important opportunity to reach prospective patients. 

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Is that Mud on Your $2000 Ad?

If you're sticking with tradition, advertising in the yellow pages may be a stock feature in your dental marketing plan. Yellow page advertising is appealing, too, because it requires very little effort. You design your ad, pay your money and then the advertisement generates business (or doesn't), for a year. But, have you assessed the return on that investment recently? 

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Digital Marketing Strategy for Healthcare Software