As marketers, we know that trends and technology are changing everyday. You can’t continue doing what’s always been done, even if it has worked in the past – before you know it, your method might become outdated.
Inbound marketing "best practices" involve data and analytics. Both words have a tendency to send marketing professionals into the doldrums of despair due to number intimidation.
Paid ads and inbound marketing together? Say it ain’t so Joe!
For years we’ve talked about how you should focus on drawing traffic to your site through relevant content. Build it and they will come. Provide relevant content that resonates with your target audience and they will love you for it. But what if you want to jumpstart your inbound lead generation efforts through paid ads? Promote it and they will come... faster.