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SPOT ON SAYS

How to Tie Ads into an Inbound Lead Gen Campaign

Posted by Rebecca Graves

Sep 9, 2015 3:30:00 PM

Paid ads and inbound marketing together? Say it ain’t so Joe!

For years we’ve talked about how you should focus on drawing traffic to your site through relevant content. Build it and they will come. Provide relevant content that resonates with your target audience and they will love you for it. But what if you want to jumpstart your inbound lead generation efforts through paid ads? Promote it and they will come... faster.

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Topics: Hubspot Software, Pay Per Click & Online Advertising, Lead Generation

7 Powerful Features That Make HubSpot Software Unique

Posted by Susie Kelley

Aug 26, 2015 8:30:00 AM

The key to successful inbound marketing is... (drumroll please) AWESOME CONTENT. But you already knew that, didn't you?

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Topics: Hubspot Software

Being Smart about Smart Content

Posted by Rebecca Graves

Aug 18, 2015 3:48:31 PM

As marketers, we have to make decisions about how to accomplish several things in one campaign:

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Topics: Hubspot Software, Working with Spot On

Sales and Marketing Nirvana: HubSpot Launches an Integrated CRM Tool

Posted by Susie Kelley

Sep 16, 2014 5:05:00 PM

Announced this week at Inbound 2014, HubSpot is revolutionizing sales in the same way they have revolutionized marketing by launching an integrated CRM tool.  According to Brian Halligan, "We started HubSpot because we felt the way consumers shop and buy had fundamentally changed. The inbound movement has helped transform the world of marketing, and we really feel like there's a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster."

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Topics: Hubspot Software

Customer Delightion not just Satisfaction

Posted by Rebecca Graves

Jul 1, 2014 12:48:00 PM

Recently, in my quest to remain fit, I ordered a little gadget to help monitor my progress. I love analytics so much that we joked that I had to have them in every part of my life. After I placed the order, I anxiously awaited the arrival of my new toy. 

It arrived on a Monday around lunch time. I opened the package, noted that the monitor had to be charged first and set up my account online. Once it was charged, I put it in the wristband and wore it all day while it monitored my activity. Since it also records sleep patterns, I wore the wristband to bed. 

Much to my disappointment the next morning when I checked my account online, it showed that the device had stopped working around 10:37PM the night before. So I did some trouble shooting, reset the device and tried again. No luck. 

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Topics: Hubspot Software

Your marketing automation software is powerful--but will you actually use it?

Posted by Rebecca Graves

Jun 24, 2014 12:23:00 PM

As marketers we are often taken in by the marketing campaigns of products that we are interested in. Maybe you could say that being in this line of work makes us easier to be marketed to… or maybe we just love the thought of unlimited power and marketing automation domination.

If you’re evaluating marketing automation software, Marketo may be one that comes to the top of your list. It definitely looks good on paper. In their words, “Easy. Powerful. Complete.” They certainly have a lot of the features that we look for as marketers:

  • Integration with Salesforce CRM
  • Revenue analytics from multiple sources
  • Sophisticated email marketing automation
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Topics: Hubspot Software

Inbound Marketing Partners - Indeed!

Posted by Rebecca Graves

Apr 16, 2014 8:00:00 AM

In April 2014 we had the pleasure of spending two days in Boston at the HubSpot office for the very first "Hubspot Agency Partner Days". In addition to hearing directly from Brian Halligan, Dharmesh Shah and other HubSpot execs on the future of HubSpot and inbound marketing, we were able to compare notes with our fellow certified Gold and Platinum agency partners. What an exhilarating experience!

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Topics: Hubspot Software

Content Optimization System - A Personalized Website Experience

Posted by Rebecca Graves

Aug 27, 2013 3:59:00 PM

The latest innovation for marketers from HubSpot? A content optimization system not just a content management system. What's the difference? Typically, content management systems focus on the content not the person who is consuming it. In other words, regardless of whether someone is a first-time visitor or a long-time customer, they have the same experience when they visit your company's website. 

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Topics: Hubspot Software

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