Consumers have developed a new sophistication when it comes to processing marketing messages. They have the ability to fast-forward through commercials and block pop-up ads. Pay-per-click banners are merely minor distractions in their peripheral vision.

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were selling and buyers came to them to gather information. Now, buyers do research on the internet, are well informed and usually have chosen who they want to do business with before they ever even contact a company.

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free tools to help you get started. The truth is, many marketers and businesses are already leveraging social media to reach their customers and grow their personal brands. 

The holidays are over and as we begin to settle into our regular work routines again, we’re looking forward to the new year ahead. As we reflect on the last year, there have been a number of shifts in marketing as well as in our business.

With the student population expected to reach 2.7 billion by 2035, schools are thriving and enrollments are at their highest.

One area that’s rapidly developing is the use of technology to deliver educational content. As an EdTech organization, you know the importance of using the latest technology.