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SPOT ON SAYS

LinkedIn for Inbound Marketing: Identifying Prospects and Building Relationships

Posted by Susie Kelley

Dec 30, 2016 8:00:00 AM

What ever happened to the handshake?

At one time in the not-so-distant past, it was the quintessential act of introducing yourself to prospects. In one gesture, you could make a favorable first impression, establish trust, and position yourself as someone who can be relied on to deliver results. In other words, the handshake was the way to lay the foundation of a relationship that could last for years.

And if you combined a high-quality handshake with eye contact? Watch out.

Sadly, the handshake has gone the way of the landline phone, at least when it comes to identifying prospects and building relationships.

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Topics: Inbound Marketing, LinkedIn

Inbound Marketing: Are Your LinkedIn Prospects High Value?

Posted by Susie Kelley

Dec 22, 2016 8:00:00 AM

It could possibly be a panacea for all things sales. A virtual funnel that leads directly to pre-qualified prospects. An unprecedented platform allowing you to disseminate your marketing messages with strategic abandon. The most efficient and effective way to infiltrate inboxes.

It is, of course, LinkedIn.

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Topics: Inbound Marketing, LinkedIn

How to Create Customer Success Centered Marketing Strategies

Posted by Susie Kelley

May 2, 2016 8:00:00 AM

Contrary to popular belief, effective inbound marketing strategy isn't strictly limited to delivering the right message to the right people at the right time.

It's really focused on creating customer success centered marketing strategies – which isn't always easy and usually takes a lot of time to master.

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Topics: Inbound Marketing

Time After Time: The Value of Long-Term Inbound Marketing Goals

Posted by Susie Kelley

Feb 3, 2016 8:00:00 AM

Goal setting. It’s an integral part of any good inbound marketing strategy. Having a road map to follow certainly makes it easier to reach your destination. But how many times have your main marketing objectives been taken off-course by detours and U-turns? Hiccups and lag times after achieving short-term goals can extend the journey much more than you had originally planned.

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Topics: Inbound Marketing

The House That Inbound Marketing Built

Posted by Susie Kelley

Dec 21, 2015 8:00:00 AM

What's the first thing to come to mind when you think of your house?

The decor? The tables? What about the windows... or the lights? These things may be the most visible and noteable components, but what about the roof, the floor, and the walls that hold everything up and together? Let's face it – without those, the contents of the building wouldn't be of much use, right?

Now, when you think of marketing, you may think of the visible glitz of a quality website, the glamour of a popular social media campaign, or the laudable end results of a job well done. But when you get down to it, your inbound marketing efforts are essentially the invisible support beams of your business.

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Topics: Inbound Marketing

4 Reasons to Pursue Delighting Your Customers

Posted by Rebecca Graves

Dec 18, 2015 8:00:00 AM

Delighted. Fascinated. Engaged.

Customers today are expecting to feel all of the emotions above and more. It’s no longer enough to just meet a customer’s needs and go on your merry way. To foster loyalty, you need to make them feel incredibly special to your brand.

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Topics: Inbound Marketing

3 Long Term Benefits of Inbound Marketing for SaaS Companies

Posted by Susie Kelley

Dec 16, 2015 8:00:00 AM

Put your ear to the ground of the marketing world and you’re likely to hear the words inbound and SaaS over and over. At first listen these two terms seem to have little to do with each other; one is a customer-centric marketing methodology and the other is a service-based software model.

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Topics: Inbound Marketing

Inbound Marketing for Healthcare Industries: Specific. Direct. Thorough.

Posted by Susie Kelley

Dec 9, 2015 8:00:00 AM

Instead of calling a family member, people are now heading online first to learn more about their healthcare concerns. The inbound marketing methodology gives medical practices in the healthcare industry a platform to naturally attract patients and build their online reputation.

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Topics: Inbound Marketing

If a Picture is Worth 1,000 Words, A Video is Worth Double

Posted by Rebecca Graves

Nov 2, 2015 8:52:33 AM

It is often said that a picture is worth 1,000 words. If that is the case, then a video is worth at least 2,000. Videos are so much more engaging and interactive than pictures and text. With modern technology, embedding videos directly into a website, blog or social media account is extremely easy and even a little bit of fun. The key is creating unique video content that is different from the rest.

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Topics: Inbound Marketing

Time to Tune-Up Your Social Media's Squeaky Wheel

Posted by Lisa Isbell

Oct 28, 2015 8:30:00 AM

Just as a vehicle requires a trip to the mechanic for periodic maintenance and up-keep, your social media’s inbound strategy needs to be given a regular once-over. Consider your social media to be the vehicle that transports you and your customers to common ground... not only does the "vehicle" need to be sparkling clean on the outside, but it also needs to have strong horsepower rumbling under the hood.

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Topics: Inbound Marketing, Social Media

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