Certainly, you don’t need to be told that knowing your customer is the first, and most important, step of the marketing process. That’s been the cardinal rule since advertising’s Ice Age. But getting to know the customer in a digital age… that’s where the rules are evolving, and it’s where inbound marketing can help.
Eyes on the target
Today’s online marketplace uses the word “target” a lot, and if you imagine a target, you appreciate how small that bull’s-eye seems. And you’re not the only one looking at it. Countless competitors from both near and far firing their arrows at the same target, so taking careful aim is of the essence.
The basis of inbound marketing is getting that target customer to discover and appreciate the great content – blogs, videos, white papers and more – that ultimately leads them to your landing page, where they may offer their contact information. But you have to make the first move.