Even if you're already pretty savvy with the lingo of inbound, it never hurts to have a little refresher. You may even surprise yourself by learning something new! If you're a newbie, commit these terms to memory and you'll already be ahead of the curve.
Inbound marketing is constantly evolving to meet the needs of consumers and to keep up with the lightning speed of the internet's changing landscape. In order to adapt, more businesses are investing more in inbound marketing than outbound marketing and here’s why...
Your business was founded on the principal that you have a product or service that other people need or want. Fantastic. Now, how are you going to get the word out to said people that you offer this product or service that is tailored just to them?
Inbound marketing tools are supposed to make business life better. Sometimes, though, competitors' tools are so similar that it's hard to tell which one is truly the best fit for your company. The last thing a small business wants to do is fork out a ton of cash on a system that doesn't yield the expected benefits. Or that sits there, largely underused due to steep learning curves.