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Give Your Software Marketing the Game of Thrones Treatment

The HBO Game of Thrones website describes this series, "Summers span decades. Winters can last a lifetime. Follow kings and queens, knights and renegades, liars and noblemen as they vie for power..."

Hey! Sounds like another day in the sales and marketing trenches!

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10 Savvy Inbound Marketing Tools for Small Businesses

Small businesses need every tool and trick they can get their hands on. You're working towards profitability in a highly-competitive world - and much of the time, your team isn't as big as the competition's.

Taking advantage of the best tools for inbound marketers allows small teams to play big - with an ROI to prove it.

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4 Rookie Marketing Mistakes SaaS Startups Make

Inbound marketing is like dating. Like any prospective date, before your customers can you trust what you have to offer, you must first build a relationship of trust. If you don't, it will cost you - literally.

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Don't Get Tricked by These 5 Marketing Myths

Belief systems are powerful. They can empower you to become more successful than you've ever been before, or they can hold you back - unconsciously ensuring you repeat the same, ineffective cycles over and over again.

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LinkedIn for Inbound Marketing: Identifying Prospects and Building Relationships

What ever happened to the handshake?

At one time in the not-so-distant past, it was the quintessential act of introducing yourself to prospects. In one gesture, you could make a favorable first impression, establish trust, and position yourself as someone who can be relied on to deliver results. In other words, the handshake was the way to lay the foundation of a relationship that could last for years.

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